● TerraCraft · Strategic Roadmap
2027 → 2030 Gulf + USA 1000 Kiosks

The Terracotta Expansion

From a UAE handmade-clay D2C brand to a Gulf-wide retail network and a US beachhead — built in four disciplined phases, measured in coverage %, not promises.

6
GCC Markets Live
1000
Gulf Kiosks by 2030
100%
Brand & IP Owned
1
US Beachhead Market

The Four-Phase Climb

2027
Prove & Cross-Border

Phase 1 — Prove the Unit & Go Cross-Border

Shopify Markets ONKSA + Qatar + Kuwait Packaging fixFirst flagship store
GCC cross-border coverage50%
Owned flagship stores10%
Franchise playbook built25%
Revenue from repeat buyers30%
2028
Marketplace & Kiosk Pilot

Phase 2 — Marketplaces + First Kiosks

Amazon.sa + NoonDistributor deals 50 pilot kiosksFranchise disclosure ready
GCC cross-border coverage80%
Kiosk network vs. 1000 goal5%
Franchise playbook built70%
Marketplace share of orders40%
2029
Scale Franchise + US Entry

Phase 3 — Franchise at Scale & Enter the USA

400 kiosks liveMaster franchisees US D2C launchAmazon.com
Kiosk network vs. 1000 goal40%
Franchised (not owned) units75%
US market setup complete50%
Revenue outside UAE60%
2030
1000 & Global Brand

Phase 4 — 1000 Kiosks & a Two-Continent Brand

1000 Gulf kiosksUS retail partners Regional supply hubsLicensing-ready IP
Kiosk network vs. 1000 goal100%
Franchised (not owned) units90%
US channel maturity85%
Revenue outside UAE75%
● Franchise Kiosk Programme

1000 Kiosks Across the Gulf

A repeatable, low-footprint kiosk unit — malls, gifting hubs, HORECA corners — rolled out on a proven playbook. Growth shown as % of the 1000-unit target.

2027 · Pilot
50
of 1000 target
5%
2028 · Prove
150
of 1000 target
15%
2029 · Scale
400
of 1000 target
40%
2030 · Full
1000
of 1000 target
100%

Where the Network Sits by 2030

Saudi Arabia40%
UAE25%
Qatar12%
Kuwait11%
Oman7%
Bahrain5%

Five Non-Negotiables

  • Prove before you franchise — one profitable owned store per format first.
  • Own the IP — trademark + collections registered in every market entered.
  • Fragility solved — breakage-proof packaging before any cross-border scale.
  • Repeat > reach — grow the loyal base; it lifts the whole valuation.
  • US = focused beachhead — one channel, one region, then widen.
TerraCraft · Vision 2027–2030
Handmade terracotta · UAE → GCC → USA

All figures are directional planning targets expressed as percentages of stated goals — not financial projections, revenue, or investment advice.
Prepared in the azizsaif.com brand system · azizsaif.com · aziz@azizsaif.com · WhatsApp +971 55 649 2370 · Dubai · UAE