# EatCookJoy UAE — Day-1 KPI Plan & GM Report

> Generated by `ecj-kpi` (KPI-1…KPI-4). Day-1 numbers are **baselines/targets** until live data flows into BigQuery → Looker Studio.

## The one dashboard (4 sections)
| Section | KPI | Target | Source |
|---|---|---|---|
| 📣 Social | Engagement rate | > 3% | Meta/TikTok/LinkedIn APIs |
| 📣 Social | Net-new followers | +50 / week | All platforms |
| 📣 Social | Reach (MoM) | +10% | All platforms |
| ⭐ Reviews | Avg rating | ≥ 4.5★ | Google Business Profile |
| ⭐ Reviews | Response rate | 100% | Supabase |
| ⭐ Reviews | Response time | < 4h | Supabase |
| 🔍 SEO | Organic clicks (MoM) | +5% | Search Console |
| 🔍 SEO | Avg position | < 20 | Search Console |
| 🔍 SEO | LCP | < 2.5s | PageSpeed |
| 🔍 AEO/GEO | AI mention rate | > 40% | Custom log |
| 🍽️ Bookings | Conversion | > 15% | Supabase + GA4 |
| 🍽️ Bookings | Chef acceptance | > 85% | Supabase |
| 🍽️ Bookings | Retention (60d) | > 40% | Supabase |

## KPI-4 · The weekly GM report (Sunday 20:00 → WhatsApp)
```
🧠 EatCookJoy UAE — GM Report · Week {{n}}

✅ Wins
• Top reel: {{top_post}} ({{views}} views)
• Rating: {{avg}}★ ({{trend}}) · {{reviews}} new reviews
• SEO: {{clicks}} clicks ({{clicks_trend}})

⚠ Needs attention
• {{attention_1}}
• {{attention_2}}

🎯 3 priority actions for next week
1. {{action_1}}
2. {{action_2}}
3. {{action_3}}

📊 Dashboard: {{looker_link}}
```

## Day-1 status
- Agents on shift: **22** · Human approver: **1 (you)**
- Content queued: **14 reels** (awaiting your ✓ in `content-calendar.md`)
- Reviews: request flow + reply templates ready
- SEO/AEO/GEO + Tech: audit checklist ready
- Dashboard: BigQuery + Looker Studio plan ready (connect keys to populate)

## Owner action this week (~4h total)
1. Approve reels in `content-calendar.md`.
2. Connect API keys in `automation/.env` (see `.env.example`).
3. Import the 6 workflows from `automation/n8n/` into n8n.
4. Read next Sunday's GM report.