Every Skill and connector wired into the AI General Manager — what each does, how to run it, and the exact daily / weekly runbook that turns them into shipped marketing and ops.
A Skill is a packaged playbook of instructions Claude loads on demand. Each EatCookJoy department (social, reviews, SEO, tech, reels, KPIs) is one skill that knows the exact steps, templates and KPI codes for that job.
Invoke a skill by typing its name as a slash command, e.g. /ecj-social, or just describe the task in plain English ("run the reel factory for eatcookjoy-uae.com") and Claude picks the right skill automatically.
An MCP server is a live connection to an outside tool — Gmail, Google Drive, Gamma, Higgsfield, GitHub, QuickBooks and more. Skills produce the work; MCP connectors deliver it: send the email, render the reel, publish the page, raise the invoice.
You don't call these by hand — you ask in plain English ("draft the GM report email", "render this reel script", "publish the page") and Claude routes to the right connector.
Six specialist skills, one per function, plus a one-click orchestrator. Each maps to the KPI codes in the master playbook.
Turns approved reel scripts into platform-ready captions (EN + AR), hashtag sets and a posting schedule for Instagram, TikTok, LinkedIn and Facebook, then logs results.
After each booking it requests feedback on WhatsApp, routes happy guests to Google and unhappy ones to private recovery, drafts AI replies and monitors sentiment.
Runs technical SEO audits, fixes meta & JSON-LD schema, manages local citations, and tracks whether EatCookJoy appears in ChatGPT, Perplexity and Google AI answers.
Monitors broken links, Core Web Vitals and indexing daily, auto-fixes low-risk issues (redirects, sitemap) and raises GitHub issues for code-level problems.
Pulls social, review, SEO and booking metrics into one dashboard and writes the weekly General-Manager report to WhatsApp.
Generates the week's reel ideas and 30–60s scripts (hook · value · CTA) in English and Arabic, ready for voiceover and rendering.
Runs all six departments in sequence and produces a full Day-1 pack: reels + scripts, social captions per platform, review templates, an SEO/AEO/GEO pass, a tech health check, and the KPI dashboard — in a single run. Say "auto run" or "run the day for eatcookjoy-uae.com".
Open Claude Code in the eatcookjoy-uae-com repo and follow the sequence. Each step names the skill to run and the connector that delivers it.
Run /ecj-reels for the day's reel idea + EN/AR script. Hand the script to Higgsfield (MCP) to generate the video, voiceover and thumbnail. Approve the best take.
Run /ecj-social on the approved script → captions + hashtags per platform, on a schedule. Drop the assets in Google Drive and the calendar entries in Notion / Google Calendar; one tap from publishing.
Run /ecj-reviews for yesterday's completed bookings: feedback request + reply drafts. Send via WhatsApp; Gmail (MCP) handles any email follow-ups and recovery notes.
Run /ecj-tech (broken links, Core Web Vitals, sitemap) and /ecj-seo (schema, citations, AI-answer visibility). Low-risk fixes auto-commit; code issues are filed to GitHub (MCP) and shipped on the feature branch.
Run /ecj-kpi to assemble the dashboard, then have Gmail draft the GM report email and push the summary to WhatsApp. Use QuickBooks (MCP) for the revenue / P&L line.
Skip steps 1–5: just say /ecj-autorun ("auto run the day"). It produces the entire Day-1 pack, then you review, approve and publish.
Live integrations the skills can reach. You ask in plain English; Claude routes to the right one. (Connectors authenticate per account — first use may ask you to sign in.)
| Connector | What it does | How EatCookJoy uses it |
|---|---|---|
| GitHub | Repos, branches, pull requests, issues, CI/Actions. | Publish the site, ship /ecj-tech fixes, file code issues, run deploys. |
| Higgsfield | AI image, video, audio & 3D generation; upscale, reframe, voiceover, virality predictor. | Render reels from /ecj-reels scripts: video, Arabic/English voiceover, thumbnails. |
| Gamma | AI presentations, one-pagers, docs and social posts. | Investor / partner decks, KPI one-pagers, chef-recruitment slides. |
| Gmail | Draft, search, label and send email; manage threads. | Review-recovery emails, the weekly GM report, chef & corporate outreach. |
| Google Calendar | Create / update events, find free slots. | Posting schedule, booking slots, content-calendar reminders. |
| Google Drive | Search, read, create and copy files. | Store reels, captions, briefs and brand assets; share with the team. |
| Notion | Pages, databases, comments and views. | Content calendar, KPI database, the SOP library and approvals board. |
| Apollo.io | B2B contact & company search, enrichment, sequences. | Build corporate-catering & family-office lead lists across the UAE. |
| Clay | Find & enrich companies and contacts; data points. | Enrich those leads with verified emails, size, location before outreach. |
| QuickBooks | Invoices, estimates, payment links, P&L, cash flow. | Invoice bookings, send payment links, pull the revenue line for the GM report. |
| Wix | Manage / build Wix sites & APIs. | Alternative landing pages or campaign microsites when not on GitHub Pages. |
| Replit | Build & host small apps from a prompt. | Quick booking widgets, calculators or internal tools, hosted and shareable. |
| claude-code-remote | List / add repositories, schedule self check-ins. | Add a new EatCookJoy repo to a session; schedule a follow-up run. |
Beyond the six departments, these general skills sharpen the output. Invoke any with /name.
For multi-step builds and refactors. You rarely call these directly — they power swarms, memory and GitHub automation behind the scenes.
| You say | Claude runs | Result |
|---|---|---|
| "Auto run the day for eatcookjoy-uae.com" | /ecj-autorun | Full Day-1 pack — all six departments |
| "Give me this week's reel ideas + scripts" | /ecj-reels | EN/AR scripts, hook · value · CTA |
| "Turn this script into posts" | /ecj-social | Captions + hashtags + schedule, per platform |
| "Render this reel" (script ready) | Higgsfield (MCP) | Video + voiceover + thumbnail |
| "Request reviews for yesterday's bookings" | /ecj-reviews | Feedback requests + reply drafts |
| "Audit our SEO and AI-search visibility" | /ecj-seo | Schema, citations, ChatGPT/Perplexity check |
| "Check the website health" | /ecj-tech | Links, CWV, sitemap; fixes + GitHub issues |
| "Run the GM report" | /ecj-kpi + Gmail | Dashboard + emailed weekly report |
| "Build me a partner deck" | Gamma (MCP) | On-brand slides / one-pager |
| "Find corporate catering leads in Dubai" | Apollo + Clay (MCP) | Enriched B2B lead list |
| "Invoice this booking" | QuickBooks (MCP) | Invoice + payment link |
Open Claude Code in eatcookjoy-uae-com, say "auto run the day", review, approve, publish.
Open the live AI-GM playbook