Sales pipeline on autopilot

From cold lead
to closed deal
automatically.

Find leads on LinkedIn, enrich them with Clay or Apollo, email and WhatsApp every one, reply instantly with a bot, assign a real salesperson from your team of 10, send the catalogue and quotation, follow up on Day 7 — and watch every deal move to CLOSED on one live dashboard the CEO can see in real time.

10
Sales team, live-tracked
1 hr
Reply promise
7 day
Auto follow-up
The flow
Phase 1 — Find & enrich leads
LinkedIn → Clay / Apollo → AI cleans & ranks
Phase 2 — Auto email + WhatsApp
Intro + company profile / catalogue, sent in minutes
Phase 3 — Instant reply → rep assigned
Bot replies · "[Rep] will contact you within 1 hour" · shares direct number
Phase 4 — Meeting + quotation
Book call · send quotation & profile
Phase 5 — 7-day follow-ups
Email CTA + quotation chase, timed automatically
Phase 6 — Closed → CEO dashboard
Deal marked CLOSED · everything in one live board
Executive summary — the whole process on one map

Sales Automation Playbook  ·  how the pipeline runs itself

Sample build · 10-person B2B sales team

Phase 1 — Finding & enriching leads

The AI pulls prospects from LinkedIn and enriches each one through Clay or Apollo — verified email, direct number, company size, decision-maker. It cleans the list, removes duplicates and ranks who to contact first. New leads land on the dashboard every day.

Phase 2 — First touch: email + WhatsApp, automatically

The moment a lead is added, an intro email and a WhatsApp go out within minutes — both written by the AI, both carrying your company profile / product catalogue and a clear CTA. Nobody types anything.

  • Email + WhatsApp personalised with the company name and sector
  • Company profile & catalogue attached automatically
  • Sent through your Gmail / Outlook and WhatsApp Business number

Phase 3 — Instant bot reply & salesperson assignment

When a lead replies on email or WhatsApp, the bot answers instantly — "Thank you, [Rep name] from our team will contact you within 1 hour." One of your 10 salespeople is assigned round-robin, and on WhatsApp the client is given that rep's direct number, so they know exactly who is calling.

Phase 4 — Meeting, quotation & company profile

A calendar link books the meeting. On request, the AI sends the quotation and/or the full company profile — logged against the lead so nothing is lost.

Phase 5 — 7-day follow-ups, timed automatically

No reply to the intro? The email CTA re-sends on Day 7. Quotation sent but quiet? The quotation follow-up fires on Day 7. Every nudge is timed and written by the AI — the team never has to remember.

Phase 6 — Closed, and everyone can see it

When a deal is won, the lead is marked CLOSED and turns green on the board. The CEO sees the whole pipeline — per salesperson, in real time — on one screen.

Tool stack

LinkedIn Sales NavLEADS
Clay / ApolloENRICH
Gmail / OutlookEMAIL
WhatsApp Business APIWHATSAPP
CalendlyMEETINGS
CRMPIPELINE
AI assistantBRAIN

What the AI does

Finds & enriches leads · writes every email & WhatsApp · attaches the catalogue · replies instantly · assigns a rep round-robin · books meetings · sends quotations · times every 7-day follow-up · marks deals closed · updates the CEO dashboard live.

The promise to every lead

Instant acknowledgement · a named salesperson · a call within 1 hour · their rep's direct WhatsApp number.

Screen 1 Phase 1 · Find & enrich leads — LinkedIn + Clay / Apollo
1
Phase 1 — Lead generation

The AI finds the right companies — and fills in their details

LinkedIn Sales NavClayApolloAI assistant
clay.com / apollo.io › Enriched leads
🔍 Search once (LinkedIn) → enrich forever (Clay / Apollo)
Sector: Retail, F&B, Real Estate
Region: UAE, GCC
Title: Owner, GM, Marketing Head
Enrich: email + direct WhatsApp
38 new enriched leads today
CompanyContactEmailWhatsAppStatus
[Lead A] — RetailOwner✓ verified✓ foundNEW
[Lead B] — F&B chainMarketing Head✓ verified✓ foundNEW
[Lead C] — DeveloperGM✓ verified✓ foundNEW
[Lead D] — HospitalityProcurement✓ verified✓ foundNEW
+ 34 more enriched leads today
How to achieve this
1

Define your ideal buyer once

Sector, region, company size, job titles. Saved as a LinkedIn Sales Navigator search.

2

Clay / Apollo enriches every lead

Each company is auto-filled with a verified email and a direct WhatsApp number — the two channels you'll use next.

The AI does: cleans the list, removes duplicates, and ranks which leads to contact first by fit and buying signals.
3

New leads flow in daily

The search runs on a schedule; fresh, enriched leads land on your dashboard every morning — no manual scraping.

FindLinkedIn Sales Navigator
EnrichClay or Apollo (email + phone)
Result20–50 verified leads / day
Screen 2 Phase 2 · Auto email + WhatsApp with your catalogue
2
Phase 2 — First touch

Every lead gets an email and a WhatsApp — with your company profile & catalogue

Gmail / OutlookWhatsApp APIAI copywriting
📧 Email sent automatically
💬 WhatsApp sent at the same time
YC
Your Company

Hi 👋 I'm from Your Company — custom signage & fit-out in the UAE.

Sharing our profile & catalogue 👇

📎 Company_Profile.pdf
📎 Catalogue_2026.pdf

Want a quick quote for your new outlets?

09:14 ✓✓
📅 Book a call — yourcompany.com/book
How this works
1

Give the AI your intro + assets once

Company profile, catalogue, best CTA. Saved as a reusable template.

2

Email sent via your Gmail / Outlook

A sequence fires within minutes of a lead being added — profile and catalogue attached.

The AI does: writes each email, personalised to the sector, and picks which catalogue pages are most relevant.
3

WhatsApp sent at the same time

Through your WhatsApp Business number — short, friendly, with the catalogue and a CTA.

4

Both link to your calendar

The client can book a call in one tap; it lands in your team's calendar.

EmailGmail / Outlook connector
WhatsAppWhatsApp Business API
AttachedCompany profile + catalogue
Time to sendUnder 5 minutes after a lead is found
Screen 3 Phase 3 · Instant bot reply → a named rep in 1 hour
3
Phase 3 — Reply & assignment

Lead replies → the bot answers instantly and assigns one of your 10 salespeople

WhatsApp auto-botEmail auto-replyRound-robin assignmentAI assistant
✉️ If they reply by EMAIL
1

The bot replies in seconds

Every inbound reply is acknowledged instantly, day or night.

2

A rep is named

The client hears a real person's name — not "our team" — so it feels personal.

💬 If they reply by WHATSAPP
YC
Your Company

Yes, please send a quote 👍

09:31

Thanks! 🙌 Aisha K. from our team will contact you within 1 hour.

Her direct number so you know it's us:

📞 +971 55 000 0007 — Aisha K.

09:31 ✓✓
1

Shares the rep's direct number

The client gets the assigned salesperson's real WhatsApp number — so when the call comes, they know exactly who it is.

The AI does: picks the next rep round-robin from the 10, so leads are shared fairly and no one is overloaded.
2

Rep gets pinged too

Aisha's phone buzzes: "New lead assigned — [Lead B], call within 1 hour." Nothing slips.

Screen 4 Phase 4 · Meeting, quotation & company profile
4
Phase 4 — Move the deal

Book the meeting, send the quotation — all logged to the deal

CalendlyQuotationCompany profileCRM
crm › Deal #YC-2026-118 · [Lead B]
● Quotation sent — awaiting client decision · rep: Aisha K.
Deal: Storefront signage ×4
Ref: YC-2026-118
Value: AED 62,000
Rep: Aisha K.
Meeting: Booked · Thu 10:00
Stage: Quotation
Deal stage — auto-tracked
NEW
CONTACTED
REPLIED
MEETING
QUOTE
CLOSED
📎 Sent automatically: Quotation_YC-2026-118.pdf + Company_Profile.pdf — logged to the deal & the rep's inbox.
How this works
1

Meeting books itself

The client picks a slot from the CTA; it lands in the assigned rep's calendar with a reminder.

2

Quotation & profile sent on request

Ask for a quote and the AI sends the quotation and company profile — logged to the deal.

The AI does: drafts the quotation from your price list, formats it on your letterhead, and files it against the deal.
3

Every stage tracked

New → Contacted → Replied → Meeting → Quote → Closed. The board always shows exactly where the deal is.

BookingCalendly (free works)
QuotationAI-drafted from your price list
Filed toCRM deal + rep inbox
Screen 5 Phase 5 · 7-day follow-ups, timed automatically
5
Phase 5 — Never drop a lead

Two automatic 7-day follow-ups: the intro CTA and the quotation chase

Email sequencesWhatsAppAI assistant
📨 No reply to the intro
1

Day 7 — CTA re-sends

If the intro email gets no reply, a fresh nudge fires on Day 7 with the same catalogue and a stronger CTA.

The AI writes: a new subject line and opening — never a copy-paste — plus a matching WhatsApp nudge.
2

Still quiet? Parked

After the follow-up cycle it's parked as cold for the next campaign — no spam, no manual chasing.

Intro follow-up
DAY 1Email + WA
DAY 7CTA re-send
ParkedCold
🧾 Quotation sent, no decision
1

Day 7 — quotation chase

Seven days after a quote goes out with no answer, the AI sends a polite check-in: "Any questions on the quote? Happy to adjust."

2

Rep looped in

The assigned salesperson is notified so they can make the call — the automation supports the human, doesn't replace them.

Quotation follow-up
QUOTE SENTDay 0
DAY 7Auto chase
DECISIONWin / adjust
Screen 6 Phase 6 · Deal closed — and everyone sees it
6
Phase 6 — Closed

Won deals turn green — the pipeline stays honest

CRMLive status
crm › Deals · today
DealCompanyRepValueStage
YC-2026-118[Lead B] — F&BAisha K.AED 62,000CLOSED ✓
YC-2026-114[Lead A] — RetailOmar A.AED 38,500QUOTE
YC-2026-121[Lead C] — DeveloperRahul S.AED 145,000MEETING
YC-2026-109[Lead D] — HospitalityMaria G.AED 27,000CLOSED ✓
YC-2026-124[Lead E] — ClinicYousef H.AED 19,900REPLIED
⚡ Just closed: YC-2026-118 marked CLOSED ✓ by Aisha K. — AED 62,000 added to this month's total. The CEO board updated in real time.
Screen 7 The whole business · one live CEO dashboard
7
CEO view — everything in one place

10 salespeople, every lead, every stage — live, in real time

Real-timePer-repGmail / Outlook + WhatsAppCRM
yourcompany.dashboard › CEO live view · updated just now
Sales command centre  ● LIVE
Today · 14:20
312
Active leads
41
Quotes out
18
Closed (MTD)
AED 1.2M
Pipeline value
Sales team — live · assigned round-robin
SalespersonLeadsContactedRepliedMeetingsQuotesClosedValue (MTD)Status
Omar A.343416653AED 121kON CALL
Aisha K.313119864AED 168kTOP REP
Rahul S.292913542AED 96kACTIVE
Maria G.333315753AED 112kACTIVE
Yousef H.282811431AED 44kFOLLOW-UP
Priya N.303014642AED 88kACTIVE
Daniel M.272710331AED 39kFOLLOW-UP
Fatima Z.323217752AED 103kACTIVE
Kevin T.26269320AED 0WARMING
Sara L.292912542AED 79kACTIVE
⚡ Live feed: Aisha K. closed AED 62k · Rahul S. booked a meeting with [Lead C] · 3 new leads auto-assigned in the last 5 minutes · 2 quotation follow-ups due tomorrow.
The team at a glance
OA
Omar A.
on call
AK
Aisha K.
top rep
RS
Rahul S.
active
MG
Maria G.
active
YH
Yousef H.
follow-up
PN
Priya N.
active
DM
Daniel M.
follow-up
FZ
Fatima Z.
active
KT
Kevin T.
warming
SL
Sara L.
active
What the CEO sees, live
Per repLeads, replies, meetings, quotes, closed, value — updated in real time
FairnessRound-robin assignment across all 10 — no one hoards or is starved
ChannelsGmail / Outlook + WhatsApp activity in one feed
AccountabilityEvery lead has a named owner and a stage; nothing sits untouched
Full report Tools · what the AI does · setup timeline
The whole pipeline — step by step
StepWhat happensToolThe AI's roleManual?
1. Find leadsProspects pulled from LinkedInLinkedIn Sales NavSets the search, ranks best-fit✓ ZERO
2. EnrichVerified email + WhatsApp addedClay / ApolloCleans, dedupes, scores✓ ZERO
3. EmailIntro + profile + catalogue sentGmail / OutlookWrites & personalises each email✓ ZERO
4. WhatsAppSame intro sent on WhatsAppWhatsApp APIWrites the WA script + catalogue✓ ZERO
5. Instant replyBot acknowledges in secondsAuto-botReplies, names the rep, shares number✓ ZERO
6. Assign rep1 of 10 salespeople assignedCRM + AIRound-robin, notifies the rep✓ ZERO
7. MeetingCall booked into rep's calendarCalendlySends link, confirms, reminds✓ ZERO
8. QuotationQuote + profile sent on requestCRM + AIDrafts the quote from your price list⚠ APPROVE
9. Follow-upDay-7 CTA + Day-7 quote chaseSequencesWrites each timed follow-up✓ ZERO
10. CloseWon deal marked CLOSEDCRMUpdates status + CEO board live⚠ REP MARKS
11. CEO dashboardAll 10 reps, every deal, real timeCRM dashboardKeeps it live & accurate✓ ZERO
Monthly tool costs (est.)
LinkedIn Sales Nav$80
Clay / Apollo$49–99
WhatsApp API$49
Gmail / OutlookIn plan
Calendly + CRM$37
AI assistant$20
Total / month~$235–285
Setup timeline
Week 1: LinkedIn + Clay/Apollo + email live
Week 2: WhatsApp bot + instant replies + rep assignment
Week 3: Quotation, meetings + 7-day follow-ups
Week 4: CEO live dashboard + close tracking
Day 30: Whole team running on autopilot
What the team still does
✓ Take the 1-hour call & build the relationship
✓ Approve the quotation before it goes
✓ Negotiate & win the deal
✓ Mark it closed
Everything else — finding, messaging, replying, assigning, chasing — the AI + tools do it.
Bottom line

Your 10 reps stop chasing leads.
They just close them.

Every lead is found, messaged, replied to and assigned automatically — with a named rep and a 1-hour promise. The CEO watches the whole board move in real time.

LinkedInClay / ApolloGmail / OutlookWhatsAppCalendlyAI assistant ⚡
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