Run your own marketing
for GroupFit Canada.

Overview · 2 minute read

What this playbook gives you.

A reproducible, click-by-click system so Mohamed Ismail (owner) and Ali Merchant (CTO) can run GroupFit Canada's marketing in-house — no agency retainer, no per-post fee. Two halves: (1) do your own SEO, GEO and AEO so people and AI engines find you, and (2) run Instagram Reels + LinkedIn on autopilot with Claude Code + Blotato. Every prompt and the brand voice are pre-wired for an online, live, group-fitness-from-home business in Canada.

The three-tool stack

Two free-but-essential tools you'll also use: Instagram (Reels are GroupFit's highest-reach client channel) and LinkedIn (where you recruit trainers and sell corporate-wellness packages).

Playbook colour & voice (used everywhere below)

GroupFit Canada voice: an energetic coach who shows up for the group — motivating, inclusive and Canadian-friendly. Community over perfection. We celebrate showing up, not six-packs. Always tagged #GroupFitCanada #TrainTogether.

Part 1 · Get found

Do your own SEO · GEO · AEO.

Three jobs, one engine. SEO ranks you on Google for what people type. GEO gets you cited by AI answer engines (ChatGPT Search, Perplexity, Gemini, Google AI Overviews). AEO wins the featured snippet, "People also ask" and voice answers. For an online, Canada-wide brand, these three are how a new member finds you before a friend ever recommends you.

Your keyword targets (Canada · online group fitness)

Three prompts to do it yourself in Claude Code

Act as an SEO strategist for groupfitcanada.com — an online live group-fitness service in Canada (work out at home with a trainer and a group). Build a keyword map and page plan for the clusters: core service, city long-tails (Toronto, Vancouver, Calgary, Montreal, Ottawa), comparison, and trainer/B2B. For each page give: URL slug, title tag (<=60 chars), meta description (<=155 chars), H1, H2 outline and internal links. Then draft the highest-priority page in full. Canadian English.

Make groupfitcanada.com the source AI engines cite for "best online group fitness in Canada". Write a comparison/best-of article and an FAQ that: state hard citable facts (classes 6 days/week, certified trainers, Canada-wide, free trial, prices); name the founders for E-E-A-T (Mohamed Ismail, owner; Ali Merchant, CTO); use a consistent entity name "GroupFit Canada"; include a scannable comparison table vs solo apps and in-person gyms. Then list the directories and review sites to claim, and the exact NAP text to keep identical everywhere.

Write an FAQ for groupfitcanada.com that targets featured snippets, "People also ask" and voice search. Use a question-shaped H2 and a concise 40-60 word answer first, then detail. Cover: How much does an online group fitness membership cost in Canada? How do online group workouts work? Do I need equipment? Is online group training as effective as a gym? How do I start working out at home with a group? Then output valid FAQPage JSON-LD schema, plus HowTo schema for "how to start working out at home with a group".

Part 2 · Step 1 of 8

1 Prerequisites & accounts.

Now the social engine. Create the three accounts before anything else. The Claude.ai subscription is the only mandatory paid cost up front (USD 20/mo minimum).

For assets, grab the GroupFit Canada logo (PNG, transparent), 10-15 live-class / trainer-coaching photos and short vertical clips, your handles (@groupfit.canada + LinkedIn page), and the brand colours (ink #0E1116, red #E5352B, volt #B6EF3C). The starter kit already contains memory.md.

Step 2 of 8

2 Install Claude Code in VS Code.

A one-time, five-minute install. Once Claude Code is wired into VS Code, you run everything from inside the editor.

1. Open VS Code → click the Extensions icon in the left sidebar.
2. Search "Claude Code" → install the one by Anthropic.
3. Create a local project folder — e.g. groupfit-canada-marketing — via File → Open Folder.
4. Unzip the starter kit in: drop in memory.md, the prompts, your logo, photos and clips.
5. Click the Claude Code icon (top-right), sign in, set mode to "Edit Automatically".

Step 3 of 8

3 Generate Reels + LinkedIn content.

Two prompts, in order. The first researches a real GroupFit topic and writes a LinkedIn post; the second writes the per-platform files — an Instagram Reel script (with a shot list you can film at home), a caption, and a LinkedIn post.

Research why training in a live group beats working out alone at home, for an online group-fitness service in Canada (groupfitcanada.com). Audience: busy professionals and parents who find gyms intimidating or have no time. Then write a thought-provoking LinkedIn post in the GroupFit Canada voice — an energetic coach who shows up for the group. Sharp hook, no fluff opener, soft CTA to a free trial class.

Create three files in this project:
1) instagram-reel.md — a 20-30s Reel script: a 3-second hook, on-screen text per beat, a simple shot list (what to film at home), and a caption with a CTA.
2) instagram-caption.md — the standalone caption, hook first.
3) linkedin.md — a longer post for trainers + corporate-wellness buyers.
Keep the GroupFit Canada voice. Always include #GroupFitCanada #TrainTogether plus 1-3 reach tags from {#HomeWorkoutCanada #OnlineFitnessCanada #WorkoutFromHome #FitnessCommunity #CanadianFitness}.

Step 4 of 8

4 Lock the brand voice (memory.md).

The starter kit ships a ready memory.md. Tell Claude to use it, then confirm the four guided answers below so every future post stays on-brand.

Can you incorporate my brand voice (memory.md) for these posts and for all posts moving forward?

Claude asks four guided questions — answer them for GroupFit Canada like this:

Step 5 of 8

5 Connect the Blotato MCP server.

Grab the setup command from Blotato Settings → APIs → Copy Setup Command, then paste it into Claude Code with the wrapper below.

claude mcp add blotato \
  --url https://mcp.blotato.com/mcp \
  --header "blotato-api-key: YOUR_API_KEY"

Add the following MCP server as if you were running the `claude mcp add` command,
and add it to user scope in .claude.json. Create the file if it doesn't exist.

[paste the Blotato setup command here]

Then restart Claude Code.

Step 6 of 8

6 Generate a branded Reel / visual.

With instagram-reel.md open, prompt Claude. It calls the Blotato MCP server, fetches templates, and ships the visual to your Blotato library.

Make a high-energy Instagram Reel cover and a 9:16 motion visual from instagram-reel.md. GroupFit Canada brand: charcoal background (#0E1116), energy red (#E5352B) and one volt accent (#B6EF3C), logo bottom-right, a real person mid-workout at home is the hero. Overlay the value: "Live group classes from home". Send it to Blotato.

Template ideas for GroupFit Canada

Step 7 of 8

7 Connect Instagram + LinkedIn in Blotato.

In Blotato: Settings → Accounts → one-click OAuth for each network. Do this once; if a token expires, return here and hit Reconnect.

For GroupFit Canada, connect Instagram → LinkedIn first. Instagram Reels carry client reach (energy, real classes, trainer faces); LinkedIn is where you recruit certified trainers and sell corporate-wellness packages. The same Reel can also auto-post to TikTok and YouTube Shorts later — but nail the two priority channels first.

Step 8 of 8

8 Post & schedule via Claude Code.

Tell Claude in plain English what to do — it talks to Blotato in the background. This is the part an agency charges thousands for.

Post the Reel to Instagram now, schedule the LinkedIn post for tomorrow 8am ET, and queue the caption-only Instagram post for Thursday 6:30pm ET. Mirror the LinkedIn post to our company page. Tag all #GroupFitCanada #TrainTogether plus 1-2 reach tags from {#HomeWorkoutCanada #OnlineFitnessCanada #WorkoutFromHome}.

• View what's queued in Blotato → Calendar.
• If a post fails, check Settings → Accounts → Reconnect, then retry.
• Instagram Reels: strongest at 6-7am ET (before-work) and 6-9pm ET/PT (after-work). LinkedIn: Tue-Thu 7:30-9am ET.
• Every post points to one place it can convert: the free trial class link in bio and in every CTA.

Downloads & resources

Direct downloads — no hunting.

Everything in one place: the GroupFit Canada starter kit (brand voice + every prompt pre-flavoured), plus the closest public Claude Code marketing tooling (creator Zubair Trabzada, 1.7k★) and the free measurement tools.

Reference video

Watch the full tutorial.

The single reference video that explains the whole AI workflow end-to-end — the same eight steps. Watch it once, then keep this playbook open. Every prompt above is already GroupFit Canada-flavoured.