EatCookJoy U·A·E · Marketing

Daily Reel Playbook — one chef, one dish, every day

A fully automated 18-second vertical chef-explainer reel published daily to Instagram. The chef shows the dish, names the ingredients, and explains how to make it — halal by default, brand-locked, and posted hands-free. Below: the exact 7-day rotation with scripts, recipes and captions, plus the generation pipeline.

Format 18s · 9:16 Cadence Daily · 9AM GST Engine Higgsfield · Veo 3.1 Auto-post blotato → IG Cost ~47 credits/day

Published reels — the live archive

Every reel the pipeline ships goes here — a growing database of the actual daily chef-explainer reels published to @eatcookjoyuae. Tap any card to play, or open it on Instagram.

2 reels published · newest first
Mon · Iraqi Kebab ✓ HALAL

Iraqi Kebab 🇮🇶

Posted 16 Jun 2026 · 9AM GST

Smoky, char-grilled the Baghdad way — minced lamb & beef, grated onion, parsley and warm baharat, hand-pressed onto skewers.

Tue · Lucknow Biryani ✓ HALAL

Lucknow Mutton Biryani 👑

Posted 16 Jun 2026 · 9AM GST

Sealed with dough and slow-cooked on dum for 45 minutes, the royal Awadhi way — tender mutton, saffron, aged basmati, fried onions and mint.

Auto-growing: the daily cloud routine (9AM GST) appends each new reel here as it publishes — Hyderabadi haleem, Emirati machboos, lamb mandi, Kashmiri rogan josh and Lebanese shawarma are next in the rotation below.

The pipeline

Each run is one isolated cloud job. Zero manual editing — image, voice, captions, branding and posting are all generated.

01

Pick the dish

Rotates by weekday across 7 signature halal dishes.

02

Chef image

Higgsfield nano_banana_2, 9:16 2K — chef in the eatcookjoy-uae apron with the dish in crisp focus.

03

Talking clips

Two veo3_1 8s clips with real spoken voice + lip-sync — ingredients, then method.

04

Brand overlays

✓ HALAL badge, watermark, dish title, "HOW TO MAKE IT" recipe card, branded end card.

05

Assemble 18s

ffmpeg stitches clip A + clip B + end card at 1080×1920 — voice never cut.

06

Auto-post

Uploaded via blotato and published as an Instagram reel to @eatcookjoyuae.

End-card theme (every reel): Book your private chef · Order in the AI app · Auto-grocery delivered · Launching across the UAE · June 2026, inshaAllah.

The 7-day rotation

Clip A = hook + ingredients (~8s). Clip B = method + brand close (~8s). Each voiceover is a complete sentence that finishes inside its clip — never cut.

Mon

Iraqi Kebab 🇮🇶

Clip A — hook + ingredients

"Smell that charcoal? Real Iraqi kebab — minced lamb and beef, grated onion, parsley, and warm baharat spices."

Clip B — method + brand close

"Knead it well, press onto skewers, and char-grill ten minutes till smoky! Order your chef at eat cook joy U-A-E dot com."

How to make it
  1. Mix lamb, beef, onion, parsley & baharat
  2. Knead well, then rest the mince
  3. Press firmly onto flat skewers
  4. Char-grill ~10 min, turning often
  5. Serve with samoon & sumac onions
Caption🔥 Real Iraqi Kebab — smoky, char-grilled the Baghdad way! Halal, fresh, cooked in YOUR kitchen.
Hashtags
#EatCookJoy#IraqiKebab#HalalFood#DubaiFoodie#Kebab
Tue

Lucknow Mutton Biryani 👑

Clip A — hook + ingredients

"Smell that? Real Lucknowi mutton biryani — tender mutton, saffron, aged basmati, fried onions, ghee, cardamom and fresh mint."

Clip B — method + brand close

"Sealed with dough, slow-cooked on dum for forty-five minutes, the royal Awadhi way! Order your chef at eat cook joy U-A-E dot com."

How to make it
  1. Marinate mutton in yoghurt, saffron & spices
  2. Par-boil aged basmati with whole spices
  3. Layer rice, mutton, fried onions, ghee & mint
  4. Seal pot with dough, slow-cook on dum ~45 min
  5. Rest, fluff gently and serve hot
Caption🍲 Royal Lucknowi Dum Biryani — the Awadhi tradition, halal & fresh in YOUR kitchen.
Hashtags
#EatCookJoy#Biryani#DumBiryani#HalalFood#DubaiFoodie
Wed

Hyderabadi Haleem ✨

Clip A — hook + ingredients

"Smell that? Real Hyderabadi haleem — tender mutton, broken wheat, lentils, ghee, fried onions, saffron and warm garam masala."

Clip B — method + brand close

"Slow-cooked and hand-pounded for hours till silky, the royal Nizami way! Order your chef at eat cook joy U-A-E dot com."

How to make it
  1. Cook mutton with ginger, garlic & garam masala
  2. Simmer broken wheat, chana dal & lentils
  3. Combine and hand-pound till smooth & silky
  4. Finish with hot ghee & fried onions
  5. Garnish with cashews, mint & lemon
Caption🥣 Hyderabadi Haleem — slow-cooked Nizami tradition, halal & rich.
Hashtags
#EatCookJoy#Haleem#HalalFood#DubaiFoodie#Hyderabadi
Thu

Emirati Lamb Machboos 🇦🇪

Clip A — hook + ingredients

"Smell that? Real Emirati lamb machboos — tender lamb, basmati, dried lime, bezar spice, tomato, onion and saffron."

Clip B — method + brand close

"Simmer the lamb, then cook the rice in that broth till fragrant — the true Khaleeji way! Order your chef at eat cook joy U-A-E dot com."

How to make it
  1. Brown lamb with onion, garlic & bezar spice
  2. Add tomato, dried lime (loomi) & water; simmer
  3. Cook basmati in the spiced lamb broth
  4. Layer lamb over saffron rice
  5. Serve with daqoos tomato sauce
Caption🇦🇪 Emirati Lamb Machboos — true Khaleeji comfort, halal & homemade.
Hashtags
#EatCookJoy#Machboos#EmiratiFood#HalalFood#MyDubai
Fri

Lamb Mandi 🔥

Clip A — hook + ingredients

"Smell that smoke? Real lamb mandi — fall-off-the-bone lamb, fragrant basmati, saffron and warm mandi spices."

Clip B — method + brand close

"Slow-roast the lamb, smoke it with charcoal, then pile it on saffron rice! Order your chef at eat cook joy U-A-E dot com."

How to make it
  1. Rub lamb with mandi spice mix
  2. Slow-roast till tender and falling apart
  3. Cook basmati with saffron & stock
  4. Smoke briefly with hot charcoal (dukhan)
  5. Serve lamb over rice with tomato chutney
Caption🔥 Smoky Lamb Mandi — the Gulf feast favourite, halal & tender.
Hashtags
#EatCookJoy#Mandi#LambMandi#HalalFood#DubaiEats
Sat

Kashmiri Rogan Josh 🌶️

Clip A — hook + ingredients

"Smell those spices? Real Kashmiri rogan josh — tender lamb, yoghurt, Kashmiri chilli, fennel, ginger and warm whole spices."

Clip B — method + brand close

"Slow-cook the lamb till the gravy turns deep red and rich! Order your chef at eat cook joy U-A-E dot com."

How to make it
  1. Sear lamb in ghee with whole spices
  2. Add yoghurt, Kashmiri chilli & fennel
  3. Simmer low till the lamb is tender
  4. Cook down to a rich deep-red gravy
  5. Finish with garam masala; serve with rice
Caption🌶️ Kashmiri Rogan Josh — deep, rich & aromatic, halal & slow-cooked.
Hashtags
#EatCookJoy#RoganJosh#HalalFood#DubaiFoodie#Kashmiri
Sun

Lebanese Chicken Shawarma 🌯

Clip A — hook + ingredients

"Smell that garlic? Real Lebanese chicken shawarma — marinated chicken, garlic toum, lemon, sumac and warm seven-spice."

Clip B — method + brand close

"Stack it, roast it, shave it thin, and wrap with toum and pickles! Order your chef at eat cook joy U-A-E dot com."

How to make it
  1. Marinate chicken in yoghurt, lemon, garlic & spices
  2. Stack on the spit and roast till golden & juicy
  3. Shave thin off the spit
  4. Whip garlic toum till light and fluffy
  5. Wrap in saj bread with pickles & toum
Caption🌯 Lebanese Chicken Shawarma — garlicky, golden, legendary. Halal & fresh.
Hashtags
#EatCookJoy#Shawarma#HalalFood#DubaiFoodie#Lebanese
Instagram allows a maximum of 5 hashtags per post via blotato. All dishes halal. Brand purple #5B0E91 · UAE flag suffix · eatcookjoy-uae.com.