Master Franchise Catalogue

Affordable Lifestyle
Retail for KSA.

YOYOSO — global lifestyle retail brand with 5,000+ curated products across home, beauty, accessories & gifts. Master Franchise for the Kingdom of Saudi Arabia secured 2019, scaling through premium mall locations across Riyadh, Jeddah & the Eastern Province.

15
Mall Stores
5,000+
SKUs
KSA
Exclusive Territory
YOYOSO Cover
YOYOSO Product Range
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About the Catalogue

The YOYOSO KSA story — in 16 chapters.

Walk through the complete YOYOSO master-franchise proposition for Saudi Arabia — from brand origins and product categories to store concepts, supply chain, and unit economics. Each chapter floats as its own window into a capability that enables affordable-lifestyle retail at mall scale.

Prepared for mall developers, retail investors & brand partners evaluating YOYOSO as a high-velocity anchor category for the Kingdom.

16
Catalogue Pages
10
Product Categories
2019
Franchise Signed
KSA
Master Territory
01
Chapter One

Catalogue Cover

The opening statement — YOYOSO, curated lifestyle at an accessible price point. A brand built for the mall-going family across Saudi Arabia.

Brand IdentityOpening
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Cover
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02
Chapter Two

About YOYOSO

A global lifestyle retail brand with thousands of stores worldwide. Designed in Korea, sourced from the world — curated for fast-moving trend-driven consumers.

Global BrandLifestyle Retail
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About YOYOSO
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03
Chapter Three

Brand Story

Built on the principle of democratised design — affordable products that look and feel premium. Every SKU is trend-tested, quality-controlled and priced for volume.

Design DNAValue Proposition
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Brand Story
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04
Chapter Four

Product Range

5,000+ SKUs across 10 categories — home, beauty, accessories, gifts, stationery, tech accessories, travel, toys, wellness & seasonal lines, refreshed continuously.

5,000+ SKUs10 Categories
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Product Range
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05
Chapter Five

Home & Living

Kitchen, bath, storage, dining & decorative items at price points that drive basket size. The category that anchors every YOYOSO store.

HomeAnchor Category
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Home & Living
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06
Chapter Six

Beauty & Personal Care

Cosmetics, tools, skincare accessories & grooming essentials. A high-velocity category that drives repeat visits and impulse purchase.

BeautyHigh Velocity
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Beauty
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07
Chapter Seven

Fashion Accessories

Bags, wallets, jewellery, belts, sunglasses & travel accessories — trend-led, affordable, and refreshed with every seasonal drop.

AccessoriesSeasonal
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Accessories
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08
Chapter Eight

Gifts & Stationery

Greeting cards, gift wrap, notebooks, pens & desk accessories — the impulse category that lifts average transaction value.

GiftingStationery
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Gifts & Stationery
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09
Chapter Nine

Store Concept

Bright, playful retail environments optimised for discovery — open sightlines, category-led adjacencies & the signature YOYOSO colour palette.

Store DesignDiscovery
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Store Concept
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10
Chapter Ten

Mall Locations

15 stores across tier-one KSA malls — Riyadh, Jeddah, Dammam & secondary cities. Mall-footfall-dependent strategy with data-driven site selection.

15 StoresTier-1 Malls
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Mall Locations
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11
Chapter Eleven

Visual Merchandising

Standardised VM playbook — category zoning, planogram discipline & weekly refresh cycles that keep stores feeling new on every visit.

VM PlaybookPlanogram
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Visual Merchandising
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12
Chapter Twelve

Supply Chain

Centralised distribution hub serving the Kingdom — direct sourcing, consolidated freight & weekly store replenishment cycles.

DistributionReplenishment
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Supply Chain
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13
Chapter Thirteen

Unit Economics

Per-store revenue model built on foot traffic, basket size & repeat visit frequency — tuned for mall retail realities in the Kingdom.

Unit EconomicsStore P&L
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Unit Economics
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14
Chapter Fourteen

Marketing & Loyalty

Mall activations, social-media driven footfall, seasonal campaigns & a repeat-visitor loyalty programme built into the POS.

MarketingLoyalty
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Marketing
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15
Chapter Fifteen

Growth Plan

Roadmap from 15 stores toward saturation across Tier-1 and Tier-2 KSA cities — phased, capital-efficient & staged around mall-opening calendars.

RoadmapExpansion
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Growth Plan
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16
Chapter Sixteen

Partnership & Contact

Ready to anchor your mall with an affordable-lifestyle category leader? Let's talk. YOYOSO KSA Master Franchise — operated via Global Pioneer FZE.

PartnershipContact
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Contact
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Mall developers & retail investors

Anchor your mall with YOYOSO.

Master-Franchise rights secured 2019 · 15 stores live across KSA · 5,000+ curated SKUs · operated by Global Pioneer FZE. Ready to bring the affordable-lifestyle category to your catchment.