01
UAE
Dubai — where it began
Sana Fashions: first flight, first job, four decades of Gulf retail traced back to one shop door.
United Arab Emirates
The Journey · 26 Countries Indexed
One journey, many horizons.
26 countries, 8 regions, one working life — each chapter below a place I lived, worked, sourced or built.
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Years Operating
0
Countries Worked
0
Live Brand Sites
0
Workflows Shipped
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GCC Markets
The operating career
Three brands, three decades on the Gulf retail floor.
1987 – 2017
Sana Fashions
General Manager → VP Operations
Thirty years on the Gulf retail floor — from a first job in Dubai to VP Operations, building and running stores across the GCC.
2017 – 2022
Le Pearl
Founder & Operator · 10 retail stores
Multi-brand fashion retail across the UAE & Oman — 10 stores opened, branded, merchandised and run end-to-end.
Catalogue & store album →
2019 – 2024
YOYOSO
Master Franchise · KSA · 15 retail stores
Master franchise from China for the YOYOSO lifestyle brand in Saudi Arabia (KSA) — 15 retail stores, from the signing ceremony to full rollout.
Signing ceremony & photos →Store-opening photos & videos: store gallery · YOYOSO catalogue · Le Pearl marketing
02
5 countries
GCC — home turf
60+ stores across the Gulf. Five markets, five rhythms, the most working years of a career.
UAEOmanSaudiBahrainQatar
03
India · Pakistan
Subcontinent — sourcing roots
Surat mills, Tirupur knits, Karachi tailoring — the sourcing belt that fills GCC racks.
IndiaPakistanBangladeshSri Lanka
04
5 countries
South-East Asia — the sourcing belt
Bangkok to Bali. Garments, leather, footwear, fragrance — category breadth at Gulf prices.
ThailandVietnamIndonesiaPhilippinesSingapore
05
4 countries
Greater Asia — corners & crossroads
China for scale, Hong Kong for finance, Japan for excellence, Korea for cosmetics.
ChinaHong KongJapanSouth Korea
06
6 countries
Europe — fashion & shows
Milan, Paris, Frankfurt, London, Istanbul — plus photo albums of Portugal (Porto, the Douro & Lisbon) and Spain (Seville & the Alhambra).
PortugalSpainItalyFranceGermanyUKTurkey
07
Canada · USA
North America — the next chapter
Canada Startup Visa, and EatCookJoy in San Francisco — plus photo albums of San Francisco, Toronto & the GTA, and Montreal.
CanadaUnited States
08
The Holy Cities
Mecca & Madinah — pilgrimage chapter
Umrah and Hajj — the chapter that puts a working life in its proper place.
MeccaMadinah
From this journey
Decades of operating, now built around AI.
The same operator's eye, applied to AI agents, automation and brand sites for Gulf SMEs. See the ventures, or start a conversation.