Week 4 — Demand, measure & scale
Mon 22 – Tue 30 June
Goal: add paid demand on top of the new foundation and lock in what works.
Jun 22MonLaunch Google ads — Local Services / Search on "car service Deira", "oil change near me", "car AC repair Dubai".
Jun 23TueBuild conversion-focused landing pages for the top ad terms; connect to the booking form.
Jun 24WedSet up retargeting for visitors who didn't book; finished-work + offer creative.
Jun 25ThuSocial proof push: before/after reels of repairs & painting on Instagram/Facebook/YouTube.
Jun 26FriOptimise ads by search term; pause waste, raise budget on terms that book jobs. (Lighter day.)
Jun 27SatFleet / B2B outreach to nearby businesses & taxi/limo operators for service contracts.
Jun 28SunBuffer / data clean-up before reporting.
Jun 29MonMonth-end report: bookings, calls, WhatsApp, cost-per-booking by source vs the Jun-1 baseline.
Jun 30TuePlan July: double down on winning channels; queue next service pages + any new website features DCM wants.
Week 4 KPI: Paid + organic bookings flowing, measured cost-per-booking, and a data-backed July plan.