Week 4 — Demand, measure & scale
Mon 22 – Tue 30 JuneGoal: add paid demand on top of the new foundation and lock in what works.
Jun 22MonLaunch Google Ads (Search) on "CCTV installation Dubai", "access control system UAE", "security camera company Dubai".
Jun 23TueBuild conversion-focused landing pages for the top ad terms; connect them to the enquiry form.
Jun 24WedSet up retargeting for visitors who didn't enquire; use your best work + an offer.
Jun 25ThuSocial proof push: install walkthroughs and dashboard demos on LinkedIn and YouTube.
Jun 26FriOptimise ads by search term; pause waste, raise budget on terms that convert. (Lighter day.)
Jun 27SatPartnerships / B2B outreach to facilities managers, villas/communities, retailers and offices for AMC contracts.
Jun 28SunBuffer / data clean-up before reporting.
Jun 29MonMonth-end report: enquiries, calls, WhatsApp and cost-per-lead by source vs the Jun-1 baseline.
Jun 30TuePlan July: double down on winning channels; queue the next pages and offers.
Week 4 KPI: Paid + organic leads flowing, measured cost-per-lead, and a data-backed July plan.