EatCookJoy SF — SEO / GEO / AEO Status Audit

A · Composite Health Snapshot

Overall SF score — 30 / 100

Roughly where eatcookjoy-uae.com was 6 months ago before the relaunch took it to 63/100. Same fix list. Same 12-week glide path. Below: scorecard by dimension, then page-level audit.

Traditional SEO

28/100

robots/sitemap missing · schema gaps · thin content depth

GEO (LLM answer)

22/100

no Speakable schema · no citable data study · sparse FAQPage

AEO (snippets, voice)

35/100

some FAQs · no HowTo · no Recipe schema on /sf

Authority (DR/backlinks)

42/100

DR 18 · 47 RDs · concentrated in YC + co-founder press

B · Page-by-page audit (top 8 pages)

What each URL is doing right — and what it's missing

URL	Title / H1	Schema	Issues	Score
/	Brand homepage · "EatCookJoy"	Organization only	Missing Service · LocalBusiness · WebSite SearchAction	38
/sf	Regional landing · "EatCookJoy SF"	None	No LocalBusiness · no hreflang · no city signals · meta too short	24
/services	Service catalog	Service partial	No price ranges · no AggregateOffer · missing alt text on icons	31
/ecj-chefs	Chef directory	None	No Person schema per chef · no Review schema · sparse bios	22
/ecj-faqs	FAQ page	FAQPage ✓	Only 7 Q&As · no Speakable · no nested HowTo	48
/chef-profile	Individual chef profile	None	No Person · no Review · no breadcrumb · noindex would be safer until built out	18
/blog	Blog hub	Blog partial	3 posts · no Article schema · no author bylines · missing related links	29
/blog/personal-chef-vs-private-chef	Cost / comparison post	Article ✓	No FAQ block · no TOC · no internal links to /sf or /services	44
Average page health				32

C · Technical SEO checklist

The 18 fixes — ranked by impact ÷ effort

#	Fix	Impact	Effort	Owner	Due (wk)
1	Publish /robots.txt with sitemap reference	High	15 min	Eng	1
2	Generate /sitemap.xml (auto on every deploy)	High	1 hr	Eng	1
3	Add canonical tags on every page	High	2 hr	Eng	1
4	Add hreflang en-US ↔ en-AE for /sf ↔ UAE	High	2 hr	Eng	1
5	Inject LocalBusiness JSON-LD on /sf + neighborhood pages	High	4 hr	Eng	2
6	Inject Service JSON-LD on /services + each tier	High	3 hr	Eng	2
7	Inject FAQPage + Speakable JSON-LD on /ecj-faqs	High	2 hr	Eng	2
8	Build 7 neighborhood pages (Pac Hts · Marina · Russian Hill · Nob Hill · Hayes Vly · Mission · SoMa)	High	2 days	Content + Eng	3
9	Rewrite title/meta on /sf with "Private Chef San Francisco"	High	1 hr	Content	2
10	Add Person + Review schema on /ecj-chefs and /chef-profile	Medium	4 hr	Eng	3
11	Inline critical CSS · lazy-load below-fold images (LCP < 2s)	Medium	1 day	Eng	4
12	Ship 3-post "Private Chef SF — cost / personal vs private / Sunday prep" cluster	High	1 week	Content	4
13	Add Article + HowTo + FAQ block to every blog post	Medium	2 days	Content + Eng	5
14	Publish "SF private-chef wallet-share study" — citable data	High (GEO)	1 week	Content	6
15	Outreach: Eater SF · 7×7 · KQED · Bold Italic · Resy Local	High	ongoing	Growth	7
16	Port Recipe schema from UAE 16,848-recipe vault	High	3 days	Eng	8
17	Submit to GBP · Bing Places · Apple Business Connect	Medium	1 day	Growth	9
18	Quarterly LLM-citation audit (Perplexity / ChatGPT / Gemini)	Medium	ongoing	Growth	12+

D · GEO / AEO — winning the LLM answer

How a Perplexity user finds EatCookJoy / SF in 90 days.

LLM answer engines pick brands they can confidently quote. The pattern is: structured schema + citable data + third-party links. Each of the three below is required for an LLM to recommend us.

The three GEO pillars

Speakable + FAQ schema on /ecj-faqs and the new 7 neighborhood pages. Q&A format matches how LLMs chunk and quote content.
Citable data study — "SF Private-Chef Wallet Index 2026" — published as a /research permalink with table-as-image + JSON download + Dataset schema. This is the single highest-impact GEO move.
Third-party validation — Eater SF / KQED / 7×7 / Resy mentions in 90 days. LLMs weight third-party citations as ground truth.

Voice / AEO target queries

"How much does a private chef cost in San Francisco?"
"Personal chef vs private chef — what's the difference?"
"Best meal prep service in San Francisco for a family of four"
"Hire a chef for a dinner party in Pacific Heights"
"Halal private chef San Francisco"

Each of those queries returns a 60-90 word LLM answer today, sourced from Shef, Take a Chef and three blog aggregators. Each is winnable inside 12 weeks with the schema + content cluster above. Audited via Perplexity Pro · ChatGPT Search · Gemini · Claude.ai · May 25–28 2026

E · KPIs & reporting cadence

The dashboard the founder reviews every Friday

KPI	Today	Wk 4	Wk 8	Wk 12
Composite SEO health	30	45	58	70
Indexed pages	8	22	38	60+
"private chef sf" SERP position	>100	75	40	15–25
Branded organic clicks / wk	40	95	180	350
LLM citations (Perplexity / ChatGPT / Gemini)	0	1	4	10+
Referring domains (DR-weighted)	47	58	75	95
Estimated organic GMV contribution / mo	$0	$2.5k	$11k	$28k

Reported every Friday in a 1-pager. Same template as the UAE Marketing Audit 2026 (63/100) that lives at /eatcookjoy-playbook-marketing-2026/ ↗.