Client
Mr. Aziz Saif
Gulf Crystal International LLC · Barka Souq
Gulf Crystal International LLC · Barka Souq
EatCookJoy. UAE
Vendor Quotation · Filed for Budgeting
Quotation Reference
QT-UAE-UIUX-2026-05-19
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Vendor: Savitha Dhiman · UI/UX Designer
Vendor Ref: UIX190522026-12
Source: Vendor PDF, dated 19-May-2026
QT-UAE-UIUX-2026-05-19
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Vendor: Savitha Dhiman · UI/UX Designer
Vendor Ref: UIX190522026-12
Source: Vendor PDF, dated 19-May-2026
Front-End Design & Brand Experience Development
"Premium, community-driven, bilingual digital experience for the UAE market."
Homepage redesign · Chef-onboarding landing · Bilingual (EN + AR) · IG + FB launch design system
Expressed in UAE Dirhams (AED)
Update · 02 Jun 2026
After reviewing the EatCookJoy playbook and the wider vision, Savitha has sent a revised proposal — shifting from one-time front-end execution to an ongoing Creative & Brand Strategy Partner engagement: AED 2,000/month retainer plus 7% equity. The original 19-May design quote is kept below as the project record; the full revised partnership terms are set out at the foot of this page. Jump to revised proposal ↓
| Line item | Cadence | Amount (AED) | Notation |
|---|---|---|---|
| A. Front-end design & brand experience | |||
| UI/UX redesign — homepage + chef-onboarding landing pages | One-time | — | Included in package |
| Bilingual layout planning (RTL Arabic + English) | One-time | — | Included in package |
| Mobile-first responsive front-end design | One-time | — | Included in package |
| Brand visual direction · hospitality-focused identity | One-time | — | Included in package |
| Instagram + Facebook marketing design system (launch assets) | One-time | — | Included in package |
| UX structure for community growth | One-time | — | Included in package |
| Developer-handoff coordination with US team | One-time | — | Included in package |
| Front-end design system for future scalability | One-time | — | Included in package |
| Sub-total · package (lower bound) | 6,000.00 | ||
| Sub-total · package (upper bound) | 7,000.00 | ||
| Total quotation · one-time | 6,000 – 7,000 | ||
Included pages
- Homepage redesign
- Chef onboarding landing pages
- Arabic + English UI adaptation
- Mobile-responsive front-end design
- Brand visual direction
- Instagram + Facebook marketing design system
- UX structure for community growth
- Developer handoff coordination with US team
Key deliverables
- Premium UI/UX design (no templates)
- Bilingual layout planning (RTL + English)
- Mobile-first responsive experience
- Modern hospitality-focused visual identity
- Social media launch assets
- Front-end design system for future scalability
Design approach — the new experience will
- Position Eat Cook Joy strongly within the UAE market
- Create a warm and premium hospitality-led brand feel
- Build trust with chefs and home hosts
- Support future franchise expansion
- Create a strong visual presence for IG & FB marketing
- Establish a scalable digital identity before onboarding begins
Timeline & payment
- Design phase: 10–15 days
- Total delivery: 30–45 days
- Payment: 50% advance to start · 50% on final delivery
- Designer: Savitha Dhiman · +91 9741 668 757 · savi1994dhiman@gmail.com
Notes & terms (verbatim from vendor)
- Scope. Complete front-end redesign to establish a premium, community-driven, bilingual digital experience for the UAE market. Aligned with the current UAE expansion vision, chef onboarding strategy, and upcoming backend integration from the US team.
- Payment terms. 50% advance required to start the project · remaining 50% upon final delivery.
- Pricing band. Total project cost stated as AED 6,000–7,000. Register summary uses the midpoint (AED 6,500) for envelope calculations.
- Original quotation. Vendor PDF (designer-issued) titled "hello. This is your Quotation" — kept in the meeting record per the 19-May daily sync.
Designer remarks · why the quote is conservative Savitha · 20 May 2026
The quotation has been intentionally kept conservative considering the scale and timeline of the project. This is not just a basic website redesign — it involves creating a complete bilingual front-end brand experience for the UAE launch, aligned with an actively developing US backend system.
The scope includes custom UI/UX design, Arabic + English adaptation, responsive layouts, chef onboarding flow planning, social-media-ready design direction, and developer coordination for smooth integration with the US team.
Additionally, with 460 chefs already on the waiting list and onboarding expected within the next 45 days, the project requires priority execution and fast-track delivery.
For similar bilingual hospitality-tech projects in the UAE, agencies would typically quote anywhere between AED 15,000–40,000+. The AED 6,000–7,000 quotation has been kept reasonable as a freelance collaboration while still ensuring premium-quality execution and scalability for future franchise growth.
UAE agency benchmark
AED 15,000–40,000+
Typical bilingual hospitality-tech engagement
This quotation · freelance
AED 6,000–7,000
Same scope · premium execution · franchise-ready
Revised proposal · Creative & Brand Strategy Partner Savitha · 02 Jun 2026 · Email
After going through the playbook and understanding the overall direction, Savitha sees strong long-term potential in EatCookJoy — the AI-first approach, automation systems, operational scalability and the UAE-market opportunity — and frames this as not simply “design work” but a scalable ecosystem, operational system and long-term consumer-facing brand.
On that basis she proposes to be most valuable as a Creative & Brand Strategy Partner rather than purely execution support, approaching the engagement as a long-term collaborative partnership rather than a normal freelance project.
| Structure | Details |
|---|---|
| Monthly Strategic Retainer | AED 2,000 / month |
| Long-Term Involvement | 7% equity — tied to ongoing contribution and strategic involvement |
| Role Focus | Brand direction · marketing strategy · UX guidance · campaign structure · creative systems |
| Initial Phase | Launch setup & growth phase |
| Working Style | Strategic guidance + collaborative review process |
Scope of involvement
- Brand direction
- Visual consistency
- Website & UX guidance
- Marketing structure
- Campaign planning
- Social media direction
- Creative reviews
- Communication flow
- AI-assisted creative systems
- Overall brand positioning for the UAE market
Proposed workflow
- Strategic guidance & direction from Savitha
- Implementation & operational execution from Aziz — using AI / tools / support teams
- Ongoing review and refinement together
Goal of the engagement
- A premium brand perception
- A strong customer experience
- A scalable creative system for long-term growth
To define together — for a smooth, scalable, sustainable workflow
Communication structure
Timelines
Scope of involvement
Responsibilities
“For me, this is not just short-term project work. I’m looking at this as a long-term collaborative partnership where I contribute strategically towards helping shape and grow the brand alongside you.” — Savitha Dhiman · email, 02 Jun 2026
Status: Proposal — not yet committed. Retainer figure is recurring cash; the 7% equity is an ownership stake tied to ongoing strategic contribution and is a separate, non-cash item to be agreed under a formal partnership / vesting arrangement. Supersedes the commercial basis of the 19-May one-time design quote above pending discussion.