A mid-market casual dining concept targeting a Dubai marina district — 80-seat restaurant, shisha terrace & premium delivery zone.
The client was evaluating a high-footfall marina site with a known-operator tenant next door. They needed a lender-ready feasibility pack within 5 working days to respond to the landlord's RFP.
Location was competitive, rent was above average, landlord wanted a concept story plus hard numbers — not a generic pitch deck. Existing 2019 spreadsheet was stale.
Evening & weekend footfall in the corridor was benchmarked at 45k+ visitors/week. Strong spend-per-head data for adjacent casual dining tenants made the upside credible.
A 5-step repeatable process — from brief to investor-ready pack, powered by AI across financial modelling, market sizing & narrative writing.
Pulled publicly-available footfall data for the corridor, cross-checked against 3 comparable marina casual-dining tenants.
Built a 60-item menu with GP per item, targeting 32% blended GP. Tested against 3 comparable menus in the district.
Broken into 9 heads — civil, MEP, kitchen equipment, FF&E, branding, licensing, soft opening, working capital, contingency.
Year 1 monthly — revenue build, COGS, staff ramp, rent, utilities, marketing, D&A. Year 2 & 3 quarterly summary.
One-page exec summary, 12-slide investor deck, full Excel model with editable assumption tab, and a 2-page lender memo.
Each row is a finished tab, slide or one-pager handed to the client — ready to share with lenders, investors or JV partners.
One-page investor-ready narrative
Revenue, COGS, opex, EBITDA by month
Month-by-month to break-even point
Fit-out, equipment, licensing & launch
Visual menu with GP per item
42 FTE by month 6 with ramp
Best/base/worst case with levers
4-page written response pack
Client submitted the pack inside the 5-day window. The landlord shortlisted them against two competing operators. Final decision still in negotiation at time of writing.
Pack was strong enough to get past the landlord's initial filter — the only operator from Dubai Marina area that included a lender-ready P&L.
Same spreadsheet has since been re-purposed by the client to evaluate two other marina sites — editable assumption tab was the key selling point.
Feasibility studies, investor pitches, P&L models & market sizing — built with AI in 48 hours, reviewed by 37+ years of GCC retail experience.
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