Run your own marketing
for www.eatcookjoy-uae.com.

Overview · 2 minute read

What this playbook gives you.

A reproducible, click-by-click setup so the EatCookJoy team can run social-media marketing themselves — no agency retainer, no per-post fee. The same AI workflow shown in the reference video, but every prompt, the brand lock, and the publishing schedule are pre-wired for www.eatcookjoy-uae.com — private chefs, weekly meal prep and private dining across the UAE.

The three-tool stack

Two free-but-essential tools you'll also use: Instagram & TikTok (EatCookJoy's highest-reach visual channels for food) and WhatsApp Business on +971 55 649 2370 — where bookings actually close.

Playbook colour & voice (used everywhere below)

EatCookJoy voice: a warm foodie host who makes home dining effortless. Appetising, specific about cuisines and chefs, never corporate. Mixes English with a natural Arabic line for UAE diners. Always tagged #EatCookJoy #HomeDiningUAE.

Step 1 of 8

1 Prerequisites & accounts.

Create the three accounts before anything else. The Claude.ai subscription is the only mandatory paid cost up front (USD 20/mo minimum).

For assets, grab the EatCookJoy logo (PNG, transparent), the verified NAP (Dubai/Abu Dhabi · WhatsApp +971 55 649 2370), 10–15 plating / chef-at-work photos, and the navy #1A3A7E.

Step 2 of 8

2 Install Claude Code in VS Code.

A one-time, five-minute install. Once Claude Code is wired into VS Code, you run everything from inside the editor.

1. Open VS Code → click the Extensions icon in the left sidebar.
2. Search "Claude Code" → install the one by Anthropic.
3. Create a local project folder — e.g. eatcookjoy-marketing — via File → Open Folder.
4. Drop in your brand assets (logo, photos, brand_voice.md).
5. Click the Claude Code icon (top-right), sign in, set mode to "Edit Automatically".

Step 3 of 8

3 Generate social media content.

Drop these two prompts into Claude Code, one after the other. The first does the research; the second writes the per-platform .md files for a real EatCookJoy topic.

Research how a personal chef plus weekly meal prep works at home in the UAE and what it costs versus eating out or delivery, and write a thought-provoking post for busy professionals and families in Dubai & Abu Dhabi, for a personal-chef service (eatcookjoy.com). Voice: a warm foodie host who makes home dining effortless — appetising, specific, no fluff openers.

Create a file in this project for an Instagram caption, plus files for TikTok, Facebook, a YouTube description and a Google Business Profile post — each respecting that platform's limit and tone. Keep the EatCookJoy voice. Lead with a concrete hook (a chef cooking your cuisine at home from AED X; a week of meals prepped in one visit). Always include #EatCookJoy #HomeDiningUAE and 1-3 reach tags from {#PersonalChefDubai #MealPrepUAE #PrivateChefDubai #DubaiFoodie}. Add a short Arabic line for the UAE audience.

Step 4 of 8

4 Set up brand voice (memory.md).

One short conversation locks the EatCookJoy voice into a memory.md file — Claude reads it for every future post.

Can you incorporate my brand voice for these posts and for posts moving forward?

Claude asks four guided questions — answer them for EatCookJoy like this:

Step 5 of 8

5 Connect the Blotato MCP server.

Grab the setup command from Blotato Settings → APIs → Copy Setup Command, then paste it into Claude Code with the wrapper below.

claude mcp add blotato \
  --url https://mcp.blotato.com/mcp \
  --header "blotato-api-key: YOUR_API_KEY"

Add the following MCP server as if you were running the `claude mcp add` command,
and add it to user scope in .claude.json. Create the file if it doesn't exist.

[paste the Blotato setup command here]

Then restart Claude Code.

Step 6 of 8

6 Generate a branded visual.

With a post file open, prompt Claude. It calls the Blotato MCP server, fetches templates, and ships the visual to your Blotato library.

Make a mouth-watering plating / 'chef-at-home' visual from the post for Instagram. Use the EatCookJoy brand: navy background, gold (#C8A86E) accents, logo bottom-right, the dish is the hero. Overlay the value: "Private chef at home · from AED X". Send it to Blotato.

Available Blotato visual templates

Step 7 of 8

7 Connect social accounts in Blotato.

In Blotato: Settings → Accounts → one-click OAuth for each network. Do this once; if a token expires, return here and hit Reconnect.

For EatCookJoy, priority connection order is Instagram → TikTok → YouTube → Facebook. Food is visual: Reels of plating and chefs cooking carry the reach; YouTube is the long-tail engine for "personal chef Dubai cost" queries — don't skip it.

Step 8 of 8

8 Post & schedule via Claude Code.

Tell Claude in plain English what to do — it talks to Blotato in the background. This is the part an agency charges thousands for.

Post the plating visual to Instagram now, schedule the chef-spotlight Reel for tomorrow 8pm UAE time, the meal-prep TikTok for Saturday 11am UAE time, and the Google Business Profile post for Friday morning. Tag all #EatCookJoy #HomeDiningUAE and add 1-2 reach tags from {#PersonalChefDubai #MealPrepUAE #DubaiFoodie}.

• View what's queued in Blotato → Calendar.
• If a post fails, check Settings → Accounts → Reconnect, then retry.
• For EatCookJoy, strong windows are weekday 12–2pm (lunch cravings) and 6–9pm (dinner planning). Push hosting content before Ramadan/Eid and the weekend.
• Mirror every enquiry into your closing channel: WhatsApp +971 55 649 2370 — that's where EatCookJoy confirms bookings.

Downloads & resources

Direct downloads — no hunting.

Everything in one place: the EatCookJoy starter kit, plus the closest public Claude Code marketing tooling (creator Zubair Trabzada, 1.7k★).

Reference video

Watch the full tutorial.

The single reference video that explains the whole AI workflow end-to-end — same eight steps. Watch it once, then keep this playbook open. Every prompt above is already EatCookJoy-flavoured.