Run your own marketing
for FastLink Outsourcing.

Overview · 2 minute read

What this playbook gives you.

A reproducible, click-by-click setup so the FastLink Outsourcing team can run B2B social-media marketing themselves — no agency retainer, no per-post fee. The same AI workflow shown in the reference video, but every prompt, the brand lock, and the publishing schedule are pre-wired for FastLink Outsourcing — UAE recruitment, Employer of Record (EOR), RPO, payroll and engineer mobilisation across Dubai & Abu Dhabi.

The three-tool stack

Two free-but-essential tools you'll also use: LinkedIn Company Page (FastLink's #1 B2B channel) and WhatsApp Business on +971 55 649 2370 — where vetted shortlists and discovery calls actually get booked.

Playbook colour & voice (used everywhere below)

FastLink voice: your strategic manpower partner who knows UAE labour law cold. Direct, compliance-aware, numbers-first (vetted shortlists in 24 hours; 80 engineers mobilised across two emirates in under 6 weeks). Always tagged #FastLinkOutsourcing #UAERecruitment.

Step 1 of 8

1 Prerequisites & accounts.

Create the three accounts before anything else. The Claude.ai subscription is the only mandatory paid cost up front (USD 20/mo minimum).

Step 2 of 8

2 Install Claude Code in VS Code.

A one-time, five-minute install. Once Claude Code is wired into VS Code, you run everything from inside the editor.

1. Open VS Code → click the Extensions icon in the left sidebar.
2. Search "Claude Code" → install the one by Anthropic.
3. Create a local project folder — e.g. fastlink-marketing — via File → Open Folder.
4. Drop in your brand assets (logo, team/site photos, brand_voice.md).
5. Click the Claude Code icon (top-right), sign in, set mode to "Edit Automatically".

Step 3 of 8

3 Generate social media content.

Drop these two prompts into Claude Code, one after the other. The first does the research; the second writes the per-platform .md files for a real FastLink topic.

Research the real cost and time difference between hiring through an Employer of Record (EOR)
versus setting up your own legal entity in the UAE in 2026, and write a thought-provoking
LinkedIn post for HR leaders and founders hiring in Dubai & Abu Dhabi (FastLink Outsourcing).
Audience: companies that need vetted UAE talent fast without the compliance headache.
Voice: a senior UAE recruitment insider — direct, numbers-first, WPS/visa-aware. No fluff openers.

Create a file in this project for a LinkedIn post, plus files for a LinkedIn article intro,
Instagram caption, YouTube description and a Google Business Profile post — each respecting that
platform's character limit and tone. Keep the FastLink voice. Lead with a concrete proof point
(vetted shortlists in 24 hours; 80 site engineers mobilised across two emirates in under 6 weeks).
Always include #FastLinkOutsourcing #UAERecruitment and 1-3 reach tags from
{#EORUAE #RPO #HiringInDubai #AbuDhabiJobs #ManpowerUAE}. Add a one-line CTA to WhatsApp +971 55 649 2370.

Step 4 of 8

4 Set up brand voice (memory.md).

One short conversation locks the FastLink voice into a memory.md file — Claude reads it for every future post, so you never re-explain the business.

Can you incorporate my brand voice for these posts and for posts moving forward?

Claude asks four guided questions — answer them for FastLink Outsourcing like this:

Step 5 of 8

5 Connect the Blotato MCP server.

Grab the setup command from Blotato Settings → APIs → Copy Setup Command, then paste it into Claude Code with the wrapper instruction below. We do it this way because Claude Code is running inside VS Code, not in a terminal.

claude mcp add blotato \
  --url https://mcp.blotato.com/mcp \
  --header "blotato-api-key: YOUR_API_KEY"

Add the following MCP server as if you were running the `claude mcp add` command,
and add it to user scope in .claude.json. Create the file if it doesn't exist.

[paste the Blotato setup command here]

Then restart Claude Code — click the Claude Code icon again to open a fresh session.

Step 6 of 8

6 Generate a data / proof visual.

With the LinkedIn post file open, prompt Claude. It calls the Blotato MCP server, fetches templates, and ships the visual to your Blotato library. For B2B recruitment, stat cards, cost-comparison and testimonial visuals are FastLink's best performers.

Make a clean comparison visual from the EOR post for LinkedIn.
Use the FastLink brand: navy background, FastLink blue (#1E5AA8) accent, green (#16A34A) callouts,
logo bottom-right. Two columns: "Set up your own entity: 8-12 weeks, AED 30k+" vs
"FastLink EOR: 24-hour shortlist, fully compliant". Send it to Blotato.

Available Blotato visual templates

Step 7 of 8

7 Connect social accounts in Blotato.

In Blotato: Settings → Accounts → one-click OAuth for each network. Do this once. If a token expires later, return here and hit Reconnect.

For FastLink Outsourcing, priority connection order is LinkedIn → YouTube → Instagram → Facebook. LinkedIn is where HR leaders, project directors and founders make hiring decisions — it's the #1 B2B channel; YouTube is the long-tail search engine for "EOR UAE cost" and "RPO vs agency" queries — don't skip it.

Step 8 of 8

8 Post & schedule via Claude Code.

Tell Claude in plain English what to do — it talks to Blotato in the background. This is the part an agency charges thousands for.

Post the EOR-vs-entity comparison to LinkedIn now, schedule the "80 engineers in 6 weeks"
case-study Reel for tomorrow 8am UAE time, the WPS-compliance explainer for Wednesday 1pm UAE time,
and the Google Business Profile post for Sunday morning. Tag all #FastLinkOutsourcing #UAERecruitment
and add 1-2 reach tags from {#EORUAE #RPO #HiringInDubai}.

• View what's queued in Blotato → Calendar.
• If a post fails, check Settings → Accounts → Reconnect, then retry.
• For FastLink, high-engagement windows are Sun–Thu 7–9am (execs checking LinkedIn) and 1–2pm (lunch scroll). Push EOR/RPO cost content and pre-project-mobilisation messaging hard around UAE hiring season.
• Mirror every enquiry into WhatsApp +971 55 649 2370 — that's where FastLink books discovery calls and sends shortlists.

Downloads & resources

Direct downloads — no hunting.

Everything in one place: the FastLink starter kit, plus the closest public Claude Code marketing tooling (creator Zubair Trabzada, 1.7k★) to bootstrap your fastlink-marketing folder.

Reference video

Watch the full tutorial.

The single reference video that explains the whole AI workflow end-to-end — same eight steps, demonstrated start to finish. Watch it once before Step 1, then keep this playbook open while you build. Every prompt above is already FastLink-flavoured — paste them in as-is.