Case Study · Live
For signage companies · Designed with Claude

Digital signage that holds a conversation.

A live teaching demo for signage companies. This is the full playbook behind a leading GCC signage company’s AI-powered displays — designed with Claude and published into the real world: luxury boutiques, bank branches, malls, corporate towers, reception desks and expo booths. Every screen greets, understands, and answers in the visitor's own language.

"Smarter Displays. Real Conversations. Limitless Possibilities."

6
Live screen types
20+
Languages
<2s
Response
24/7
Always on
Start the demo → See 6 real screens
A wall of AI-powered digital signage screens in a public space
Case Study
AI Signage · GCC
🛍️ Retail🏦 Banking🏬 Malls🏢 Towers🎪 Expo
New here? Start with the basics
🖥️

What is AI-powered digital signage?

A normal digital sign just plays a loop — a poster on repeat. An AI-powered display is different: it has an on-screen host that can see the moment, listen, understand and reply. Ask it where a store is, what an account pays, or which meeting room is free — and it answers, by voice or touch, like a helpful human at the counter. This is what a leading GCC signage company set out to build.

🤖

How does AI run a signage screen?

Behind each display is a Claude-powered brain wired to your real systems — your products, prices, directory, calendar and CMS. You design the screen once in plain language, load the venue's knowledge, and it runs forever: greeting visitors, answering questions in 20+ languages, and handing anything unusual to a human. This page shows the whole journey — from a brief in Claude to a screen in the wild.

Lesson 01 · The big idea
How an AI display learns its venue

You don't program each screen. You describe it once.

Before any display goes live, here's the core idea a signage company should get: a modern AI screen learns its job by being shown the venue once — its brand, its content, its answers — then runs itself forever, on its own. No re-coding per location. This is the Stackbirds + Claude engine behind the whole demo.

Live
AI · Concierge
Welcome to City Mall
Ask me anything — stores, offers, directions.
🛍️ Find a store🎁 Today's offers🧭 Directions
1

Show

You hand the screen the venue once — logo, brand colours, the directory, the FAQ, the product list. Claude reads it all like a person.

2

Learn

It self-trains on your exact content, tone and rules — what to say, what to never say, when to call a human. No prompt engineering per screen.

3

Run

It greets, answers and assists 24/7, in every visitor's language — and hands anything unusual to staff. That's an AI display.

⚙️ Stackbirds training model — built from the stackbirds.xyz playbook. Each screen learns the venue's catch-words & triggers — the phrases that tell it when to show what, automatically, across an entire network of displays.
Powered by Claude · Anthropic

How Claude designs & runs your displays.

Every screen in this demo is both designed by Claude and run by Claude — Anthropic's AI. You describe the screen in a sentence, Claude builds the layout and wires it to your real tools: your CMS, your inventory, your directory, your calendar. Then on the glass, the same Claude reads, decides and replies to every visitor.

This is the real Claude screen
✳ ClaudeSonnet 4.6 ▾
📎 mall-brand-kit.pdf
Design a vertical mall totem screen for City Mall. AI concierge that finds stores, shows today's offers and gives directions — in English & Arabic. Wire it to our tenant directory.
Done — here's the totem layout: brand header, talking concierge, and a 3-button quick menu.
▸ design · generating layout + brand colours ✓
▸ connect · tenant-directory.api · 142 stores synced ✓
▸ language · Arabic + English enabled ✓
Shall I publish it to the 4 concourse totems?
✋ Ask before publishing ▾↑
🎨
Designs the screen
From one sentence — layout, brand colours, menus & the talking host — no designer queue.
🧠
Understands the venue
Reads your directory, catalogue, prices & FAQ — and answers visitors from them, accurately.
🌍
Speaks every language
Switches to the visitor's language instantly — Arabic, English, Hindi, Russian, Chinese & more.
🛡️
Safe & on-brand
Stays inside your rules & tone, escalates to staff, and never says what it shouldn't. Anthropic safety-first AI.
See the 5 things every display does →
Lesson 02 · The platform
What every AI display does

Five capabilities. One display.

The platform makes five promises. Here's what each one really means once the screen is on the wall — the detail behind the headline, for the signage company selling it and the venue buying it.

🧩
01 · Backend

Fully Customizable Backend

Complete control over content, users, permissions, workflows and analytics — tailored to your business, not a fixed template.

  • Content & playlists — schedule, target by screen, day-part & location from one dashboard.
  • Users & roles — branch managers edit their screen; head office owns the brand.
  • Workflows & approvals — nothing goes live until the right person signs off.
  • Analytics — impressions, conversations, top questions, conversions per screen.
On the screen: a Dubai store swaps its promo at 6pm for the evening rush — without calling IT.
🧠
02 · Intelligence

AI-Driven Intelligence

Smart content delivery, audience insight and adaptive interaction — powered by advanced AI that reads the moment.

  • Adaptive content — the screen changes message by time, footfall & context.
  • Anonymous audience sensing — rough age/attention to pick the right creative (no faces stored).
  • Conversational answers — Claude replies from your real data, not canned loops.
  • Always learning — top questions feed back so the screen gets sharper weekly.
On the screen: quiet morning → calm brand film; busy lunch → fast "find it now" concierge.
🌍
03 · Languages

Multi-Language Support

Seamless conversation across many languages, so a screen engages every visitor in a diverse, global audience.

  • 20+ languages — Arabic, English, Hindi, Urdu, Russian, Chinese, Tagalog & more.
  • Instant switch — visitor speaks or taps a flag; the host replies in kind.
  • Right-to-left ready — full Arabic layout & voice, not a bolt-on.
  • Consistent answers — same facts, every language, from one knowledge base.
On the screen: a tourist asks in Russian, a resident in Arabic — both get the same correct directions.
🛠️
04 · Knowledge base

AI Technical Knowledge Base

Instant AI-powered access to technical information, troubleshooting and support — for visitors and for your own team.

  • Product & spec lookups — answers detailed questions on the spot at expos & showrooms.
  • Guided troubleshooting — walks a visitor or technician through steps.
  • Staff assist mode — your team queries the same brain from a tablet.
  • Cited & current — answers come from your approved docs, kept up to date.
On the screen: at a trade show, the booth answers a deep spec question while the rep is busy.
🛡️
05 · Infrastructure

Secure, Reliable & Scalable

Enterprise-grade security and cloud infrastructure built for high performance, reliability and scale.

  • Fleet-ready — 1 screen or 1,000, managed from one console.
  • Offline-safe — screens keep playing & cache answers if the network drops.
  • Secure by design — encrypted, role-based access, audit logs, privacy-first sensing.
  • Live health — every display's uptime & status monitored 24/7.
On the screen: a 40-screen mall network updates overnight — zero downtime, one click.
✨
All together

The whole is the magic

None of these work alone. The backend feeds the intelligence, the intelligence speaks every language, the knowledge base keeps it honest, and the infrastructure keeps it all standing — across every screen you ship.

For the signage company: you sell one platform, deploy it six different ways, and bill for content + intelligence, not just panels.
Lesson 03 · Designing it with Claude
From a brief to a finished screen

One line of brief → a designed, on-brand screen.

This is the part signage companies care about most: the design itself is done by talking to Claude. Drag the slider — left is the old way (a generic playlist poster); right is the same display, redesigned by Claude into a branded, conversational screen, in minutes.

Static loop · 9 days old
MALL OFFERS
Generic poster · no interaction
Live
AI · Concierge
How can I help?
Stores · offers · directions — just ask.
🛍️ Find a store🎁 Today's offers🧭 Directions
Old playlist
Designed by Claude
1
Brief it

Type the screen in plain English: "vertical mall totem, AI concierge, EN + AR, our tenant directory."

2
Claude designs

It generates the layout, applies your brand kit, places the talking host and the quick-action menu.

3
Wire the data

Connect the directory, catalogue or calendar — the screen now answers from real, live information.

4
Publish to the fleet

One click pushes the finished screen to every totem in the network. Edit later by talking, not redeploying.

Lesson 04 · See it in the real world
Six real-world screens · across six venues

Six venues. Six AI displays. One platform.

These are six real-world screens from a leading GCC signage company’s rollout — recreated here with the full detail behind each one: where it lives, what it says, what the AI actually does, and which systems it's wired to. Filter by industry.

In the field Retail A premium retail store interior with a concierge display
Flagship boutique · counter display

Luxury Retail Concierge

Behind the till of a premium fashion & accessories store
"Need help finding something? I'm here to assist you."
+ Gift Cards · Loyalty · Live stock
  • Locates products — "Do you have the tan tote in medium?" → aisle + live stock from the POS.
  • Styles & upsells — suggests matching pieces and the gift-card range.
  • Loyalty & gifting — checks points, explains gift cards, starts a sign-up.
  • Hands to staff — for VIP requests it pings an associate to the counter.
🌍 AR · EN · RU · ZH Wired to POS · inventory · loyalty CRM ⏱️ frees staff at peak
In the field Finance A modern bank branch lounge with a wall display
Bank branch · wealth lounge wall screen

Smart Banking & Wealth Advisor

Branch lobby and private-banking lounge
"Smart Investments. Bright Futures. Let's build your tomorrow."
Advisor avatar · appointments · product info
  • Explains products — accounts, cards & investment plans in plain language, compliance-checked.
  • Books an advisor — finds the next free slot and reserves it on the calendar.
  • Pre-qualifies — a few questions to route the visitor to the right desk.
  • Issues a queue ticket — and tells them the realistic wait time.
🌍 AR · EN · HI · UR Wired to core banking · calendar · CRM 🛡️ compliance-safe scripts
In the field Public space A shopping mall concourse with a vertical wayfinding totem
Shopping mall · vertical concourse totem

Mall Wayfinding Totem

Free-standing totem in the mall concourse
"Hi! I'm your AI assistant. How can I help you today?"
Store finder · routes · offers · events
  • Finds any store — and draws the turn-by-turn route from where the totem stands.
  • Today's offers & events — pulled live from the tenant promotions feed.
  • Answers visitors — parking, prayer rooms, opening hours, lost & found.
  • Greets in any language — perfect for tourist-heavy malls.
🌍 20+ languages Wired to mall directory · tenant CMS · promos 🧭 turn-by-turn routing
In the field Corporate A corporate tower lobby with a directory video wall
HQ lobby · video wall directory

Corporate Tower Directory

Grade-A office tower reception & lobby
"Corporate Tower — Directory · Reception · Meeting Rooms · Amenities."
Directory · room status · visitor check-in
  • Company & floor directory — "Which floor is Stackbirds on?" → floor + lift bank.
  • Meeting rooms — shows what's free now and books it on the spot.
  • Visitor check-in — registers the guest and notifies the host instantly.
  • Building amenities — parking, café, gym, prayer room, services.
🌍 AR · EN + more Wired to room booking · access control · M365 🪪 host-notify on check-in
In the field Corporate An office reception area with a help-desk display
Office reception · wall help desk

Reception Help Desk

Corporate & clinic reception areas
"Here to Help. Here for You. What can I assist you with?"
Greets · checks in · notifies the host
  • Greets & checks in — takes the visitor's name and who they're here to see.
  • Notifies the host — pings them on Teams/WhatsApp that their guest has arrived.
  • Wayfinding & FAQ — meeting rooms, wifi, facilities, today's schedule.
  • After-hours cover — handles arrivals when the desk is unstaffed.
🌍 multilingual Wired to visitor mgmt · Teams · calendar 🕓 works 24/7
In the field Events An exhibition booth with a large LED assistant screen
Trade show · LED booth screen

Exhibition Booth Assistant

Expo & trade-show stand
"AI Chatbot — Product Information · Technical Support · Pricing & Quotes · Updates."
Pitches · answers specs · captures leads
  • Pitches the product — gives the demo even when every rep is busy.
  • Answers deep specs — from the technical knowledge base, accurately.
  • Builds a quote — gathers requirements and drafts pricing on the spot.
  • Captures the lead — straight into the CRM, tagged by interest.
🌍 multilingual Wired to product KB · CRM · quoting 📇 never-tired lead capture
Same platform, six deployments. Now talk to one yourself →
Lesson 05 · Talk to it
The talking concierge · live

Press play. The screen talks back.

This is the on-glass experience — the talking host from every screen above. Tap play and watch the mall totem greet a visitor, switch languages, and answer, hands-free. (A scripted demo of the live concierge.)

AI · Live Live
Idle
Tap play to start the concierge.
Ready

One host, every visitor.

The same concierge runs on a boutique counter, a bank wall, a mall totem and an expo booth. It listens, understands intent, replies in the visitor's language — and quietly logs every question so the venue learns what people actually ask.

🎤 Voice or touch — no app, no scanning
🌍 Auto-detects & switches language mid-conversation
🔗 Answers from live venue data, not a script loop
📊 Every conversation feeds the analytics dashboard
Lesson 06 · The backend
Fully customizable backend · live

One dashboard. Every screen.

Behind the network is a single console: content, users, permissions, analytics — the "Fully Customizable Backend" promise, shown working. Numbers count up live; one button pushes a campaign to all six screen types at once.

🔒 console.ai-signage.app / network
Screens live
0
▲ 6 this week
Conversations today
0
▲ 18%
Languages served
0
▲ 3 new
Network uptime
0
30-day

Top questions this week

"Where is store X?"
1,402
"Today's offers?"
1,120
"Book an advisor"
860
"Which floor is…?"
631
"Get a quote"
441

Today's schedule

08:00Morning brand film · all mallslive
12:00Lunch concierge mode · retaillive
17:00Evening offers · Dubai regionqueued
19:00Expo demo loop · booth screensqueued
Ready when you are.
✓
🛍️
Retail
waiting
✓
🏦
Bank
waiting
✓
🏬
Mall totem
waiting
✓
🏢
Tower
waiting
✓
🛎️
Reception
waiting
✓
🎪
Expo booth
waiting
Lesson 07 · Go live
Deploy a new screen by talking

A new screen, built by talking.

Last lesson: shipping a brand-new display. No designer queue, no integration sprint — describe it, watch Claude scaffold it, then push it to the glass. This is how a signage company turns a sales call into a live screen the same day.

claude · signage-network
Preview
New screen · building…
Layout · vertical totem generated
Brand · colours + logo applied
Host · talking concierge placed
Data · directory + offers connected
Languages · EN + AR enabled
Published · live on 4 totems ✓
The big lesson for signage companies: you don't build each screen by hand — you describe it, and Claude designs, wires and ships it.
Signage companies, venues & integrators

That's how an AI display earns its wall.

From a one-line brief in Claude to a talking screen in a mall, bank or boutique — the same platform, deployed six ways. Want this for your screen network, or a workshop for your team?

WhatsApp Aziz → See the retail AI demo
🔊 Tap anywhere to enable the voice
AI Guide
Starting the guided demo…