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Founder · Engineer · Coach Eat Cook Joy & Stackbirds ex-Airbnb · ex-Facebook
Founder & CEO ex-Airbnb ex-Facebook Austin, TX

Curiosity,
built into a career.

Zainab Ghadiyali is a founder, engineer and product leader who turned radical curiosity into a two-decade career — from Facebook’s Internet.org reaching 2 billion people, to building the chef-at-home marketplace Eat Cook Joy and AI-agents platform Stackbirds.

Zainab Ghadiyali — founder of Eat Cook Joy and Stackbirds
2B People Reached
200+Women Engineers Interviewed
2BPeople Reached · Internet.org
10+Years in Product & Engineering
2Companies Founded & Active
The Reading Room

Explore the Story

Eight chapters — from Madison classrooms to Facebook, Airbnb, and two hand-built ventures in Austin.

Biography

A Founder Built on
Restless Curiosity

Zainab Ghadiyali didn’t start in tech. She studied chemistry and public health at UW–Madison, then spent time doing fieldwork in Bolivia and Honduras — experiences that taught her to sit comfortably with not knowing, to ask the obvious question, and to persist past the point where most people give up.

Her engineering career began at Facebook, where she eventually led product for Internet.org and Free Basics — the initiative that brought internet connectivity to more than two billion people. She built with Airbnb’s growth and hosting teams, and co-founded Wogrammer with Erin Summers — profiling 200+ women engineers, named a 2015 Foreign Policy Global Thinker and acquired by AnitaB.org.

After a decade in big tech and a chapter as a career and founder coach, she moved to Austin and launched Eat Cook Joy. Then came Stackbirds — an AI-agents company built on one thesis: founders should never be held ransom by a platform they don’t own.

Today she is building both simultaneously, reading three books at a time, and still answering her own LinkedIn DMs.

Career Highlights
  • Software Engineer, Facebook — Internet.org (2B+ reached)
  • Product Lead, Airbnb — Growth & Hosting
  • Co-founder, Wogrammer — acquired AnitaB.org
  • Foreign Policy Global Thinker 2015
  • CEO, Eat Cook Joy — Austin TX (2022–present)
  • Founder, Stackbirds — AI agents (2024–present)
The Journey

From Madison to Austin

Two decades of deliberate reinvention — each chapter driven by curiosity, not a plan.

2006

UW–Madison · Chemistry & Public Health

Where the habit of asking uncomfortable questions began — and not knowing became a feature, not a bug.

2009

Field Work · Bolivia & Honduras

Public health research in Latin America. The education that no classroom provides.

2013

Software Engineer · Facebook, Internet.org & Free Basics

Built connectivity infrastructure reaching 2 billion people in underserved markets.

2015

Co-founder, Wogrammer · with Erin Summers

Profiled 200+ women engineers. Foreign Policy Global Thinkers list. Eventually acquired by AnitaB.org.

2017

Product Lead · Airbnb, Growth & Hosting

Led cross-functional product work on Airbnb’s core growth and host experience surfaces.

2019

Career & Founder Coaching · Chiefs-of-Staff, Product Leads

Worked with senior operators at the transition from doing to leading.

2022

Founder & CEO, Eat Cook Joy · Austin, TX

Built a personal-chef marketplace matching vetted chefs with Austin households. Bootstrapped, design-led, real.

2024

Founder, Stackbirds · AI Agents

An AI-agents company keeping founders out of platform lock-in. Crunchbase: “the AI founder stopping platform ransom.”

Featured Article · First Round Review

Designing a Curiosity-Driven Career

First Round’s profile on Zainab — built around three deceptively simple ideas: stay ignorant, follow real curiosity, and persist past the novelty. One of First Round’s most-shared pieces on career design.

Read on First Round Review ↗
“The moment you think you know everything, you stop learning. I’ve tried to stay structurally ignorant — curious about things I don’t understand, even when it’s uncomfortable.”
— Zainab Ghadiyali · First Round Review
Talks & Videos

Watch the Conversations

Keynote · WARF

On Ignorance, Curiosity, and Persistence

The keynote that became a philosophy: what staying structurally ignorant does for creative work and product thinking.

Watch ↗
Talk · Eat Cook Joy

Building a Personal-Chef Network in Austin

The origin story of Eat Cook Joy — why a tech founder chose to solve a very human, very local problem.

Watch ↗
Talk · San Antonio

From Idea to Launch

A founder’s practical walkthrough of the zero-to-one phase — how she moved from concept to first paying customers.

Watch ↗
Challenge · Storytelling

Challenging You to Share Your Story

A direct challenge to women engineers and founders who haven’t yet told their own story publicly.

Watch ↗
Podcasts & Audio

Listen to the Long-Form

Inside Outside Innovation

The Founder Origin Story

Traces the arc from public-health research to tech leadership to solo founding in Austin.

Listen ↗
Ready For Launch

On Launching Eat Cook Joy

The specific challenges of building a marketplace in a city you’ve just moved to — with no existing network.

Listen ↗
Wogrammer Podcast

Women in Engineering — The Real Stories

The Wogrammer interview series — 200+ women engineers talking about actual technical work, not inspiration.

Listen ↗
On the Nightstand

What She’s Reading Now

Three books at a time, always — on craft, leadership, science, and occasionally a Colombian telenovela transcript.

Business · Communication

HBR’s 10 Must Reads on Communication

Harvard Business Review

The most-cited HBR essays on persuasion, executive presence, and clarity under pressure.

Science · Health

Spark: The Revolutionary New Science of Exercise and the Brain

John J. Ratey, MD

The Harvard psychiatrist’s case that physical movement is the single most underrated intervention for cognition and learning.

Language · Storytelling

Yo Soy Betty, La Fea (transcripts)

Fernando Gaitán

The original Colombian telenovela — read as text. Used as a Spanish-learning shortcut and a study in character writing.

Companies Founded

Three ventures, one thesis

Build things that are yours. Small, ambitious, hand-built around real problems you’ve lived through.

2015 — Acquired by AnitaB.org
Wogrammer
200+ profiles · global reach
Venture · Co-founded with Erin Summers

Wogrammer — making the makers visible.

Wogrammer started as a side project at Facebook in 2015 and grew into one of the most cited journalistic projects about women in engineering — interviewing more than 200 women engineers about the actual technical work they do.

Named to Foreign Policy’s 2015 Global Thinkers, profiled by Engineering at Meta, and acquired by AnitaB.org.

2022 — Present
Eat Cook Joy
eatcookjoy.com · Austin, TX
Venture · Founder & CEO

Eat Cook Joy — chefs in the kitchen, joy at the table.

An Austin-based service pairing busy households with vetted personal chefs — for weekly meal prep, dinner parties, and every eating occasion in between. Built on a simple belief: food should be joyful, not a chore.

2024 — Present
Stackbirds
stackbirds.xyz · AI Agents
Venture · AI Agents · Platform Independence

Stackbirds — tools so founders never get held ransom by a platform.

An AI-agents company aimed squarely at platform lock-in — the silent tax on founders who build on top of one app store, one payments rail, or one ad network. Agents that automate the boring work of staying portable.

Crunchbase News covered the launch: “the AI founder stopping platform ransom.”

Writing & Essays

In Her Own Words

2025–2026 · The Current Chapter

What She’s Building Now

Zainab is building Eat Cook Joy and Stackbirds simultaneously — two very different companies at very different scales, both running on the same founder operating principle: build something small enough to understand, ambitious enough to matter.

Stackbirds is in active development, with the first AI-agent products focused on helping founders automate the operational work that creates platform dependency. Eat Cook Joy continues to grow in Austin, expanding its chef network and household reach.

She is also advising a small number of early-stage founders on product strategy, AI integration, and the specific challenge of going from operator to builder.

Eat Cook Joy · Austin growth Stackbirds · AI agent development Founder advising Reading: 3 books at a time Spanish — via telenovela transcripts
Awards & Honors

On the Record

2026 · Austin

Austin Businesswoman Awards 2026

Recognized among Austin’s leading businesswomen — honoring the intersection of technical depth, founder resilience, and community impact.

2015

Foreign Policy Global Thinkers

Recognized alongside Wogrammer co-founder Erin Summers for the most cited journalistic project about women in engineering.

2015–present

AnitaB.org — Wogrammer Acquisition

Wogrammer acquired by AnitaB.org, the nonprofit home of Grace Hopper Celebration.

2013–2017

Engineering at Meta — Featured

Profiled for technical contributions and advocacy through Wogrammer.

2024

Crunchbase News — Startup Feature

“The AI founder stopping platform ransom” — Stackbirds launch coverage.

2019–2022

First Round Review — Featured Profile

One of First Round’s most-shared pieces on career design.

2026

Austin Businesswoman — Nominee

Nominated for Austin’s annual recognition of women founders and operators.

Press & Features

In the Press

Connect & Follow

Where Zainab Shows Up

She still answers her own LinkedIn DMs. Open to conversations about AI, founding, career design, and anything curiosity-adjacent.

Message on LinkedIn ↗