Overview · 2 minute read
What this playbook gives you.
A reproducible, click-by-click setup so the Al Tayyeb Neon team can run social-media marketing themselves — no agency retainer, no per-post fee. The same AI workflow shown in the reference video, but every prompt, the brand lock, and the publishing schedule are pre-wired for altayyebneon.com and the Al Khabaisi workshop. It pairs with the SEO / GEO / AEO audit and the AI voice bot already delivered.
The three-tool stack
| Tool | Purpose | Link |
|---|---|---|
| Claude.ai (paid) | The AI engine — from USD 20/mo. Powers Claude Code in VS Code: writes captions, drafts case studies, builds the schedule. | claude.ai |
| Visual Studio Code | Free IDE — the host environment for Claude Code. | code.visualstudio.com |
| Blotato | MCP server + social scheduler. Turns sign-build photos into visuals and publishes across 9 networks. | blotato.com |
Two free-but-essential tools you'll also use: Google Business Profile (business.google.com) for the Deira listing, and WhatsApp Business on +971 50 754 2009 — where signage enquiries turn into quotes.
Playbook colour & voice (used everywhere below)
Al Tayyeb Neon voice: a master sign-maker with 39 years in Deira. Craft-led, quality-proud (ISO 9001, Dubai Municipality approved), B2B-friendly, English + Arabic. Always tagged #AlTayyebNeon #SignageDubai.
Step 1 of 8
1 Prerequisites & accounts.
Create the three accounts before anything else. The Claude.ai subscription is the only mandatory paid cost up front (USD 20/mo minimum).
Claude.ai Pro — USD 20/mo
The AI engine that powers Claude Code. Sign up, add a card, confirm email.
Visual Studio Code
Download the installer for Windows / Mac / Linux. Open it once it installs — that's it for now.
Blotato
MCP server + scheduler. We'll grab the API key in Step 5, but create the account now.
Pull your workshop assets
Grab the logo (PNG, transparent), the verified NAP (Al Khabaisi, Deira, Dubai · +971 4 268 4491), 10–15 finished-sign + install photos, and the red #E5341C.
Step 2 of 8
2 Install Claude Code in VS Code.
A one-time, five-minute install. Once Claude Code is wired into VS Code, you run everything from inside the editor.
- Open VS Code → click the Extensions icon in the left sidebar.
- Search "Claude Code" → install the one by Anthropic.
- Create a local project folder — e.g.
altayyebneon-marketing— via File → Open Folder. - Drop in your brand assets (logo, sign-build photos,
brand_voice.md). - Click the Claude Code icon (top-right), sign in, set mode to "Edit Automatically".
Search "Claude Code" · install Anthropic
File → Open Folder → altayyebneon-marketing
Click the Claude Code icon (top-right)
Set mode to "Edit Automatically"
Step 3 of 8
3 Generate social media content.
Drop these two prompts into Claude Code, one after the other. The first does the research; the second writes the per-platform .md files for a real Al Tayyeb Neon topic.
Research what a Dubai shop owner or restaurant should know before ordering a storefront
sign — channel letters vs flex-face vs neon, Dubai Municipality approval, weatherproofing
for 45°C heat — and write a thought-provoking post for a 39-year Deira signage company
(altayyebneon.com). Audience: business owners about to open or rebrand.
Voice: a master sign-maker who has seen it all. Craft-proud, no hype, no fluff openers.
Create a file in this project for an Instagram caption, plus files for TikTok, Facebook,
LinkedIn (B2B) and a Google Business Profile post — each respecting that platform's
character limit and tone. Keep the Al Tayyeb Neon voice. Lead with craft and longevity
(39 years, ISO 9001, Dubai Municipality approved). Always include #AlTayyebNeon #SignageDubai
and 1-3 reach tags from {#NeonDubai #SignBoardDubai #DeiraBusiness #DubaiSME #ChannelLetters}.
Add a short Arabic line for the Arabic-speaking audience.
Per-platform .md files in your project
Sample caption
"A sign isn't a print job — it's the first handshake your shop gives, lit at 2am. We've been building them in Deira for 39 years: channel letters bent by hand, LEDs rated for 45°C, every job Dubai Municipality–approved. Here's the flex-face vs channel-letter call most owners get wrong…"
Step 4 of 8
4 Set up brand voice (memory.md).
One short conversation locks the Al Tayyeb Neon voice into a memory.md file — Claude reads it for every future post, so you never re-explain the workshop.
Can you incorporate my brand voice for these posts and for posts moving forward?
Claude asks four guided questions — answer them for Al Tayyeb Neon like this:
| Question | Pick | Al Tayyeb Neon answer |
|---|---|---|
| Tone | Bold/direct, Casual/conversational, Professional, Witty | Professional with quiet craft-pride — never salesy. |
| Audience | Founders, Retailers, Restaurants, Fit-out contractors | Dubai business owners + fit-out contractors ordering shopfront signs. |
| Perspective | Industry insider, Educator, Contrarian thinker | Master sign-maker who explains the craft. |
| Emoji style | None / Minimal / Welcome / Specific rules | Minimal — 1 max, sign/light emojis only (✨💡). |
memory.md file in the project root. Add the non-negotiables: 39 years (since 1986), ISO 9001, Dubai Municipality approved, in-house fabrication (channel letters, neon, acrylic, LED), show the build process, and a natural Arabic line where it fits. Claude references it on every post from now on.
Step 5 of 8
5 Connect the Blotato MCP server.
Grab the setup command from Blotato Settings → APIs → Copy Setup Command, then paste it into Claude Code with the wrapper instruction below. We do it this way because Claude Code is running inside VS Code, not in a terminal.
claude mcp add blotato \
--url https://mcp.blotato.com/mcp \
--header "blotato-api-key: YOUR_API_KEY"
Add the following MCP server as if you were running the `claude mcp add` command,
and add it to user scope in .claude.json. Create the file if it doesn't exist.
[paste the Blotato setup command here]
Then restart Claude Code — click the Claude Code icon again to open a fresh session.
Step 6 of 8
6 Generate a before/after reveal.
With the Instagram post file open, prompt Claude. It calls the Blotato MCP server, fetches templates, and ships the visual to your Blotato library. Day-to-night sign reveals and bare-wall → lit-sign transformations are Al Tayyeb Neon's best performers.
Make a split-screen before/after visual from the storefront-sign post for Instagram.
Show a bare facade on the left, the finished lit channel-letter sign at night on the right.
Use the Al Tayyeb Neon brand: charcoal background, sign-red (#E5341C) accent,
neon-gold (#F5A623) glow on the lettering, logo bottom-right, the sign is the hero.
Send it to Blotato.
Available Blotato visual templates
Before/After · TV Wall · Whiteboard · Trail Marker · Newspaper
- Before/After — bare wall → lit sign reveal. Al Tayyeb Neon's #1 performer.
- TV Wall — multi-frame fabrication B-roll (bending, welding, lighting) for Reels.
- Whiteboard — "channel letters vs flex-face" explainer tip lists.
- Trail Marker — step-by-step "from sketch to switch-on".
- Newspaper — 39-year heritage / landmark-projects feature.
Blotato → Videos
Claude returns a URL; open Blotato → Videos to preview. Approve, regenerate, or send straight to scheduling.
Step 7 of 8
7 Connect social accounts in Blotato.
In Blotato: Settings → Accounts → one-click OAuth for each network. Do this once. If a token expires later, return here and hit Reconnect.
Connect all platforms
Settings → Accounts → Reconnect
If a post fails with an auth error, return here, click Reconnect, re-authorize, and ask Claude to retry the post.
For Al Tayyeb Neon, priority connection order is Instagram → LinkedIn → TikTok → YouTube. Instagram + TikTok carry the satisfying build reveals; LinkedIn is where fit-out contractors, developers and retail chains who place large signage orders actually live — don't skip it.
Step 8 of 8
8 Post & schedule via Claude Code.
Tell Claude in plain English what to do — it talks to Blotato in the background. This is the part an agency charges thousands for.
Post the storefront before/after to Instagram now, schedule the fabrication B-roll Reel
for tomorrow 1pm UAE time, the "channel letters vs flex-face" explainer for Thursday 8pm
UAE time, and the LinkedIn B2B case study for Sunday 10am UAE time. Tag all
#AlTayyebNeon #SignageDubai and add 1-2 reach tags from {#NeonDubai #SignBoardDubai #DubaiSME}.
- View what's queued in Blotato → Calendar.
- If a post fails, check Settings → Accounts → Reconnect, then retry.
- For Al Tayyeb Neon, high-engagement windows are weekday 1–2pm (lunch scroll) and 8–10pm (evening). Post LinkedIn Sun–Tue mornings for the B2B / fit-out audience.
- Mirror every quote enquiry into WhatsApp +971 50 754 2009 — that's where signage jobs get scoped and closed.
What "set & forget" looks like
30 min/week, no agency
- Mon — Claude drafts the week's posts from new sign-build photos.
- Wed — generate visuals, schedule via Blotato.
- Fri — request Google reviews from the week's completed jobs.
- 1st of month — pull GBP calls + IG/LinkedIn insights into a 1-pager.
Downloads & resources
Direct downloads — no hunting.
Everything in one place: the Al Tayyeb Neon deliverables already built, plus the closest public Claude Code marketing tooling (creator Zubair Trabzada, 1.7k★) to bootstrap your altayyebneon-marketing folder.
Al Tayyeb Neon starter kit (.zip)
Brand-voice memory.md, all 8 prompts pre-flavoured for signage, brand one-pager, Blotato config template + weekly cadence.
Al Tayyeb Neon Marketing Coach (voice)
Ask out loud how to do any step. The AI coach explains the whole no-agency setup, hands-free, 24/7.
./voice-bot/ 🔍 Audit 📊Al Tayyeb Neon SEO / GEO / AEO audit
Full audit of altayyebneon.com — scores, signal-by-signal findings, priority fix matrix, AI-search readiness.
…/altayyebneon-seo-aeo-geo/ 🔊 Voice 🎙AI voice bot
The 24/7 AI front desk — answers location, services and quote questions in seconds. Pair it with the social funnel.
…/altayyebneon-voice-bot/ 💬 Channel 🟢WhatsApp setup
Where signage enquiries become quotes. Welcome flow, quick replies, broadcast lists, project updates.
…/whatsapp-altayyebneon-ws/ ★ Repo 🧑💻AI Marketing Suite (GitHub)
15 Claude Code marketing skills — social audits, SEO, email sequences, ad campaigns, content calendars.
github.com/zubair-trabzada/ai-marketing-claude ⬇ .zip 📦Marketing suite ZIP
One-click download of the whole repo. Unzip into your altayyebneon-marketing folder.
Blotato MCP docs (Claude Code)
Official docs for the exact MCP wiring used in Step 5. Bookmark this.
help.blotato.com/api/claude-code 🆓 Free tool 📍Google Business Profile
Al Tayyeb Neon's #1 free asset. Verify the Deira listing, post weekly, reply to every review. The local scoreboard.
business.google.com 🌐 Site ✨altayyebneon.com
The live website. Every post's call-to-action should point a quote request back here or to WhatsApp.
altayyebneon.comaltayyebneon-marketing. Keep four Claude Code skills active: social-audit, seo-content, email-sequence, market-launch. Re-skin each SKILL.md with the Al Tayyeb Neon brand lock (master-sign-maker, 39 years, ISO 9001, English + Arabic, sign-red + neon-gold). Add a signage-specific before-after skill that pulls from your sign-build photo folder weekly.
Reference video
Watch the full tutorial.
The single reference video that explains the whole AI workflow end-to-end — same eight steps, demonstrated start to finish. Watch it once before Step 1, then keep this playbook open while you build. Every prompt above is already Al Tayyeb Neon-flavoured — paste them in as-is.
Claude Code + Blotato — full social media automation walkthrough
logo.png, your sign-build photos, brand_voice.md and your Blotato API key into the project folder, and you'll have your first AI-scheduled Al Tayyeb Neon campaign live within an hour — and you'll never write an agency a retainer cheque for it.