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Do-It-Yourself · AI Marketing · No Agency Retainer

Run your own marketing
for altayyebneon.com.

The full technical breakdown of the AI social-media workflow — Claude Code + VS Code + Blotato — wired specifically for Al Tayyeb Neon & Arts. Built so the team can turn 39 years of signage craft — channel letters, neon, acrylic and LED builds — into a month of scroll-stopping before/after content from one Claude Code session, without paying an agency a single dirham of retainer.

3 tools 8 steps 9 social platforms AED 0 agency fee 1 reference video

Overview · 2 minute read

What this playbook gives you.

A reproducible, click-by-click setup so the Al Tayyeb Neon team can run social-media marketing themselves — no agency retainer, no per-post fee. The same AI workflow shown in the reference video, but every prompt, the brand lock, and the publishing schedule are pre-wired for altayyebneon.com and the Al Khabaisi workshop. It pairs with the SEO / GEO / AEO audit and the AI voice bot already delivered.

Why "no agency"? A Dubai marketing agency charges AED 4,000–8,000+/month on retainer to post 12–20 times. This playbook does the same — research, copy, visuals, scheduling across 9 networks — for the cost of one Claude.ai subscription (USD 20/mo) plus a Blotato plan. You keep the logins, the data, and the control.

The three-tool stack

ToolPurposeLink
Claude.ai (paid)The AI engine — from USD 20/mo. Powers Claude Code in VS Code: writes captions, drafts case studies, builds the schedule.claude.ai
Visual Studio CodeFree IDE — the host environment for Claude Code.code.visualstudio.com
BlotatoMCP server + social scheduler. Turns sign-build photos into visuals and publishes across 9 networks.blotato.com

Two free-but-essential tools you'll also use: Google Business Profile (business.google.com) for the Deira listing, and WhatsApp Business on +971 50 754 2009 — where signage enquiries turn into quotes.

Playbook colour & voice (used everywhere below)

Sign Red · #E5341C Neon Gold · #F5A623 Charcoal · #1A1210 Ivory · #F5F0EA

Al Tayyeb Neon voice: a master sign-maker with 39 years in Deira. Craft-led, quality-proud (ISO 9001, Dubai Municipality approved), B2B-friendly, English + Arabic. Always tagged #AlTayyebNeon #SignageDubai.

Step 1 of 8

1 Prerequisites & accounts.

Create the three accounts before anything else. The Claude.ai subscription is the only mandatory paid cost up front (USD 20/mo minimum).

claude.ai · sign-up
Account 1

Claude.ai Pro — USD 20/mo

The AI engine that powers Claude Code. Sign up, add a card, confirm email.

🔑 Email + password
💳 Pro plan · USD 20/mo
Confirm and continue
code.visualstudio.com · download
Account 2 · Free

Visual Studio Code

Download the installer for Windows / Mac / Linux. Open it once it installs — that's it for now.

Download (Mac / Win / Linux)
📦 Run installer
Launch VS Code
blotato.com · sign-up
Account 3

Blotato

MCP server + scheduler. We'll grab the API key in Step 5, but create the account now.

📧 Sign-up with work email
🎛 Pick a plan (or trial)
🔌 Confirm — we'll come back here
altayyebneon.com · brand assets
Al Tayyeb Neon

Pull your workshop assets

Grab the logo (PNG, transparent), the verified NAP (Al Khabaisi, Deira, Dubai · +971 4 268 4491), 10–15 finished-sign + install photos, and the red #E5341C.

🖼 logo.png + sign-builds/*.jpg
📍 NAP + ISO 9001 + Municipality badge
📝 brand_voice.md (1 page)

Step 2 of 8

2 Install Claude Code in VS Code.

A one-time, five-minute install. Once Claude Code is wired into VS Code, you run everything from inside the editor.

  1. Open VS Code → click the Extensions icon in the left sidebar.
  2. Search "Claude Code" → install the one by Anthropic.
  3. Create a local project folder — e.g. altayyebneon-marketing — via File → Open Folder.
  4. Drop in your brand assets (logo, sign-build photos, brand_voice.md).
  5. Click the Claude Code icon (top-right), sign in, set mode to "Edit Automatically".
VS Code · Extensions panel
Screen · Extensions search

Search "Claude Code" · install Anthropic

🔍 Claude Code
Claude Code · by Anthropic
Install
VS Code · Open Folder
Screen · Project folder

File → Open Folder → altayyebneon-marketing

📁 ~/Projects/
📂 altayyebneon-marketing
🖼 drop logo + sign-build photos
VS Code · Claude Code panel
Screen · Launch Claude

Click the Claude Code icon (top-right)

Claude Code panel opens
🔐 Sign in with Claude.ai
Ready prompt
VS Code · status bar
Screen · Toggle mode

Set mode to "Edit Automatically"

Bottom-right toggle
Edit Automatically · ON
Restart panel

Step 3 of 8

3 Generate social media content.

Drop these two prompts into Claude Code, one after the other. The first does the research; the second writes the per-platform .md files for a real Al Tayyeb Neon topic.

Prompt · 3a · research
Research what a Dubai shop owner or restaurant should know before ordering a storefront
sign — channel letters vs flex-face vs neon, Dubai Municipality approval, weatherproofing
for 45°C heat — and write a thought-provoking post for a 39-year Deira signage company
(altayyebneon.com). Audience: business owners about to open or rebrand.
Voice: a master sign-maker who has seen it all. Craft-proud, no hype, no fluff openers.
Prompt · 3b · write per-platform files
Create a file in this project for an Instagram caption, plus files for TikTok, Facebook,
LinkedIn (B2B) and a Google Business Profile post — each respecting that platform's
character limit and tone. Keep the Al Tayyeb Neon voice. Lead with craft and longevity
(39 years, ISO 9001, Dubai Municipality approved). Always include #AlTayyebNeon #SignageDubai
and 1-3 reach tags from {#NeonDubai #SignBoardDubai #DeiraBusiness #DubaiSME #ChannelLetters}.
Add a short Arabic line for the Arabic-speaking audience.
Claude Code · file tree
Output · what Claude creates

Per-platform .md files in your project

📄 instagram.md · 2,200 chars
📄 tiktok.md · 150 chars · hook
📄 facebook.md · long-form
📄 linkedin.md · B2B / fit-out
📄 gbp-post.md · local SEO
Claude Code · preview
Output · Instagram preview

Sample caption

"A sign isn't a print job — it's the first handshake your shop gives, lit at 2am. We've been building them in Deira for 39 years: channel letters bent by hand, LEDs rated for 45°C, every job Dubai Municipality–approved. Here's the flex-face vs channel-letter call most owners get wrong…"

# #AlTayyebNeon · #SignageDubai · #NeonDubai

Step 4 of 8

4 Set up brand voice (memory.md).

One short conversation locks the Al Tayyeb Neon voice into a memory.md file — Claude reads it for every future post, so you never re-explain the workshop.

Prompt · 4 · brand voice
Can you incorporate my brand voice for these posts and for posts moving forward?

Claude asks four guided questions — answer them for Al Tayyeb Neon like this:

QuestionPickAl Tayyeb Neon answer
ToneBold/direct, Casual/conversational, Professional, WittyProfessional with quiet craft-pride — never salesy.
AudienceFounders, Retailers, Restaurants, Fit-out contractorsDubai business owners + fit-out contractors ordering shopfront signs.
PerspectiveIndustry insider, Educator, Contrarian thinkerMaster sign-maker who explains the craft.
Emoji styleNone / Minimal / Welcome / Specific rulesMinimal — 1 max, sign/light emojis only (✨💡).
What gets saved: a memory.md file in the project root. Add the non-negotiables: 39 years (since 1986), ISO 9001, Dubai Municipality approved, in-house fabrication (channel letters, neon, acrylic, LED), show the build process, and a natural Arabic line where it fits. Claude references it on every post from now on.

Step 5 of 8

5 Connect the Blotato MCP server.

Grab the setup command from Blotato Settings → APIs → Copy Setup Command, then paste it into Claude Code with the wrapper instruction below. We do it this way because Claude Code is running inside VS Code, not in a terminal.

From Blotato · raw setup command
claude mcp add blotato \
  --url https://mcp.blotato.com/mcp \
  --header "blotato-api-key: YOUR_API_KEY"
Paste this into Claude Code (with the command above appended)
Add the following MCP server as if you were running the `claude mcp add` command,
and add it to user scope in .claude.json. Create the file if it doesn't exist.

[paste the Blotato setup command here]

Then restart Claude Code — click the Claude Code icon again to open a fresh session.

Safety: the Blotato API key is the publishing master-key for Al Tayyeb Neon's social accounts. Paste it only into your local Claude Code — never into a webpage, chat, or shared doc.

Step 6 of 8

6 Generate a before/after reveal.

With the Instagram post file open, prompt Claude. It calls the Blotato MCP server, fetches templates, and ships the visual to your Blotato library. Day-to-night sign reveals and bare-wall → lit-sign transformations are Al Tayyeb Neon's best performers.

Prompt · 6 · day-to-night sign reveal
Make a split-screen before/after visual from the storefront-sign post for Instagram.
Show a bare facade on the left, the finished lit channel-letter sign at night on the right.
Use the Al Tayyeb Neon brand: charcoal background, sign-red (#E5341C) accent,
neon-gold (#F5A623) glow on the lettering, logo bottom-right, the sign is the hero.
Send it to Blotato.

Available Blotato visual templates

Blotato · Videos library
5 templates to try

Before/After · TV Wall · Whiteboard · Trail Marker · Newspaper

  • Before/After — bare wall → lit sign reveal. Al Tayyeb Neon's #1 performer.
  • TV Wall — multi-frame fabrication B-roll (bending, welding, lighting) for Reels.
  • Whiteboard — "channel letters vs flex-face" explainer tip lists.
  • Trail Marker — step-by-step "from sketch to switch-on".
  • Newspaper — 39-year heritage / landmark-projects feature.
Blotato · preview
Where to find it

Blotato → Videos

Claude returns a URL; open Blotato → Videos to preview. Approve, regenerate, or send straight to scheduling.

🎬 Before/After · café sign · v1
Approve → push to scheduler
Regenerate (red + gold glow)

Step 7 of 8

7 Connect social accounts in Blotato.

In Blotato: Settings → Accounts → one-click OAuth for each network. Do this once. If a token expires later, return here and hit Reconnect.

Blotato · Accounts
9 networks · one-click OAuth

Connect all platforms

📷 Instagram · @altayyebneon
🎵 TikTok · @altayyebneon
💼 LinkedIn · Al Tayyeb Neon & Arts
📘 Facebook · Al Tayyeb Neon
YouTube · fabrication films
📌 Pinterest · signage ideas
𝕏 Twitter / X
🧵 Threads
Bluesky
Blotato · Reconnect flow
When tokens expire

Settings → Accounts → Reconnect

If a post fails with an auth error, return here, click Reconnect, re-authorize, and ask Claude to retry the post.

For Al Tayyeb Neon, priority connection order is Instagram → LinkedIn → TikTok → YouTube. Instagram + TikTok carry the satisfying build reveals; LinkedIn is where fit-out contractors, developers and retail chains who place large signage orders actually live — don't skip it.

Step 8 of 8

8 Post & schedule via Claude Code.

Tell Claude in plain English what to do — it talks to Blotato in the background. This is the part an agency charges thousands for.

Prompt · 8 · post + schedule
Post the storefront before/after to Instagram now, schedule the fabrication B-roll Reel
for tomorrow 1pm UAE time, the "channel letters vs flex-face" explainer for Thursday 8pm
UAE time, and the LinkedIn B2B case study for Sunday 10am UAE time. Tag all
#AlTayyebNeon #SignageDubai and add 1-2 reach tags from {#NeonDubai #SignBoardDubai #DubaiSME}.
Blotato · Calendar
This week · UAE schedule

What "set & forget" looks like

📅 Sun · 10am · LinkedIn · mall fit-out case study
📅 Mon · 1pm · TikTok · neon-bending clip
📅 Tue · 8pm · IG · café sign reveal
📅 Thu · 8pm · Reel · channel vs flex explainer
📅 Fri · 9am · GBP · 39-year heritage post
Al Tayyeb Neon · weekly cadence
Run-of-show

30 min/week, no agency

  • Mon — Claude drafts the week's posts from new sign-build photos.
  • Wed — generate visuals, schedule via Blotato.
  • Fri — request Google reviews from the week's completed jobs.
  • 1st of month — pull GBP calls + IG/LinkedIn insights into a 1-pager.

Downloads & resources

Direct downloads — no hunting.

Everything in one place: the Al Tayyeb Neon deliverables already built, plus the closest public Claude Code marketing tooling (creator Zubair Trabzada, 1.7k★) to bootstrap your altayyebneon-marketing folder.

⬇ ATN kit 📦

Al Tayyeb Neon starter kit (.zip)

Brand-voice memory.md, all 8 prompts pre-flavoured for signage, brand one-pager, Blotato config template + weekly cadence.

./altayyebneon-marketing-starter.zip
🔊 Voice coach 🎙

Al Tayyeb Neon Marketing Coach (voice)

Ask out loud how to do any step. The AI coach explains the whole no-agency setup, hands-free, 24/7.

./voice-bot/
🔍 Audit 📊

Al Tayyeb Neon SEO / GEO / AEO audit

Full audit of altayyebneon.com — scores, signal-by-signal findings, priority fix matrix, AI-search readiness.

…/altayyebneon-seo-aeo-geo/
🔊 Voice 🎙

AI voice bot

The 24/7 AI front desk — answers location, services and quote questions in seconds. Pair it with the social funnel.

…/altayyebneon-voice-bot/
💬 Channel 🟢

WhatsApp setup

Where signage enquiries become quotes. Welcome flow, quick replies, broadcast lists, project updates.

…/whatsapp-altayyebneon-ws/
★ Repo 🧑‍💻

AI Marketing Suite (GitHub)

15 Claude Code marketing skills — social audits, SEO, email sequences, ad campaigns, content calendars.

github.com/zubair-trabzada/ai-marketing-claude
⬇ .zip 📦

Marketing suite ZIP

One-click download of the whole repo. Unzip into your altayyebneon-marketing folder.

…/ai-marketing-claude/archive/refs/heads/main.zip
📚 Docs 🔗

Blotato MCP docs (Claude Code)

Official docs for the exact MCP wiring used in Step 5. Bookmark this.

help.blotato.com/api/claude-code
🆓 Free tool 📍

Google Business Profile

Al Tayyeb Neon's #1 free asset. Verify the Deira listing, post weekly, reply to every review. The local scoreboard.

business.google.com
🌐 Site

altayyebneon.com

The live website. Every post's call-to-action should point a quote request back here or to WhatsApp.

altayyebneon.com
How to use this for Al Tayyeb Neon. Clone the repo into altayyebneon-marketing. Keep four Claude Code skills active: social-audit, seo-content, email-sequence, market-launch. Re-skin each SKILL.md with the Al Tayyeb Neon brand lock (master-sign-maker, 39 years, ISO 9001, English + Arabic, sign-red + neon-gold). Add a signage-specific before-after skill that pulls from your sign-build photo folder weekly.

Reference video

Watch the full tutorial.

The single reference video that explains the whole AI workflow end-to-end — same eight steps, demonstrated start to finish. Watch it once before Step 1, then keep this playbook open while you build. Every prompt above is already Al Tayyeb Neon-flavoured — paste them in as-is.

YouTube · Reference

Claude Code + Blotato — full social media automation walkthrough

Open on YouTube ▸
What to do after the video. Re-open Step 1 and run through. Drop your logo.png, your sign-build photos, brand_voice.md and your Blotato API key into the project folder, and you'll have your first AI-scheduled Al Tayyeb Neon campaign live within an hour — and you'll never write an agency a retainer cheque for it.
Built for altayyebneon.com · no agency
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