Overview · 2 minute read
What this playbook gives you.
A reproducible, click-by-click setup so the Bikester Global team can run social-media marketing themselves — no agency retainer, no per-post fee. The same AI workflow shown in the reference video, but every prompt, the brand lock, and the publishing schedule are pre-wired for bikesterglobal.com — bikes, e-bikes, components, helmets and apparel, online across India with a Thane West store for test rides and fitting.
The three-tool stack
| Tool | Purpose | Link |
|---|---|---|
| Claude.ai (paid) | The AI engine — from USD 20/mo. Powers Claude Code in VS Code: writes captions, drafts buying guides, builds the schedule. | claude.ai |
| Visual Studio Code | Free IDE — the host environment for Claude Code. | code.visualstudio.com |
| Blotato | MCP server + social scheduler. Turns ride content into visuals and publishes across 9 networks. | blotato.com |
Two free-but-essential tools you'll also use: Instagram (Bikester's highest-reach visual channel) and Google Business Profile for the Thane West store — so "bike shop near me" riders find the showroom.
Playbook colour & voice (used everywhere below)
Bikester voice: a rider who actually knows gear. Practical, honest about spec and price, hypes the ride not the hype. Mixes English with a natural Hindi/Marathi line for Mumbai-Thane riders. Always tagged #BikesterGlobal #RideGeared.
Step 1 of 8
1 Prerequisites & accounts.
Create the three accounts before anything else. The Claude.ai subscription is the only mandatory paid cost up front (USD 20/mo minimum).
Claude.ai Pro — USD 20/mo
The AI engine that powers Claude Code. Sign up, add a card, confirm email.
Visual Studio Code
Download the installer for Windows / Mac / Linux. Open it once it installs — that's it for now.
Blotato
MCP server + scheduler. We'll grab the API key in Step 5, but create the account now.
Pull your store assets
Grab the Bikester logo (PNG, transparent), the verified NAP (Thane West store + bikesterglobal.com), 10–15 bike / build / ride photos, and the orange #FF6A00.
Step 2 of 8
2 Install Claude Code in VS Code.
A one-time, five-minute install. Once Claude Code is wired into VS Code, you run everything from inside the editor.
- Open VS Code → click the Extensions icon in the left sidebar.
- Search "Claude Code" → install the one by Anthropic.
- Create a local project folder — e.g.
bikester-marketing— via File → Open Folder. - Drop in your brand assets (logo, bike/ride photos,
brand_voice.md). - Click the Claude Code icon (top-right), sign in, set mode to "Edit Automatically".
Search "Claude Code" · install Anthropic
File → Open Folder → bikester-marketing
Click the Claude Code icon (top-right)
Set mode to "Edit Automatically"
Step 3 of 8
3 Generate social media content.
Drop these two prompts into Claude Code, one after the other. The first does the research; the second writes the per-platform .md files for a real Bikester topic.
Research what to look for when buying a commuter e-bike in India in 2026 — range, motor,
battery, monsoon-readiness and service — and write a thought-provoking post for city riders,
for an online bike & gear store (bikesterglobal.com) with a Thane West showroom.
Voice: a rider who actually knows gear — practical, honest on spec and price. No fluff openers.Create a file in this project for an Instagram caption, plus files for TikTok, Facebook,
a YouTube description and a Google Business Profile post — each respecting that platform's
character limit and tone. Keep the Bikester voice. Lead with a concrete spec/price
(e.g. "real-world 50 km range from ₹X"). Always include #BikesterGlobal #RideGeared and 1-3
reach tags from {#EbikeIndia #CyclingIndia #ThaneCycling #MTBIndia #CommuterBike}.
Add a short Hindi/Marathi line for the Mumbai-Thane audience.Per-platform .md files in your project
Sample caption
"Petrol's not getting cheaper. A commuter e-bike does 50 km real-world on one charge — that's your Thane-to-office week sorted for the price of a few tanks. Motor, battery, monsoon-ready brakes: here's what actually matters before you buy…"
Step 4 of 8
4 Set up brand voice (memory.md).
One short conversation locks the Bikester voice into a memory.md file — Claude reads it for every future post, so you never re-explain the store.
Can you incorporate my brand voice for these posts and for posts moving forward?Claude asks four guided questions — answer them for Bikester Global like this:
| Question | Pick | Bikester answer |
|---|---|---|
| Tone | Bold/direct, Casual/conversational, Professional, Witty | Casual/expert — a knowledgeable riding buddy, never salesy. |
| Audience | Founders, General, Cyclists, Commuters | India city riders — Commuter Karan, Weekend-MTB Meera, E-bike-curious Sanjay. |
| Perspective | Industry insider, Educator, Contrarian thinker | Rider-who-knows-gear who explains spec honestly. |
| Emoji style | None / Minimal / Welcome / Specific rules | Minimal — 1-2 max, bike/ride emojis only (🚲⚡). |
memory.md file in the project root. Add the non-negotiables: honest spec & price, India-wide shipping, Thane West store for test rides & fitting, genuine components & expert helmet sizing, EMI options, monsoon care tips, and a natural Hindi/Marathi line where it fits. Claude references it on every post from now on.
Step 5 of 8
5 Connect the Blotato MCP server.
Grab the setup command from Blotato Settings → APIs → Copy Setup Command, then paste it into Claude Code with the wrapper instruction below. We do it this way because Claude Code is running inside VS Code, not in a terminal.
claude mcp add blotato \
--url https://mcp.blotato.com/mcp \
--header "blotato-api-key: YOUR_API_KEY"Add the following MCP server as if you were running the `claude mcp add` command,
and add it to user scope in .claude.json. Create the file if it doesn't exist.
[paste the Blotato setup command here]Then restart Claude Code — click the Claude Code icon again to open a fresh session.
Step 6 of 8
6 Generate a build / spec visual.
With the Instagram post file open, prompt Claude. It calls the Blotato MCP server, fetches templates, and ships the visual to your Blotato library. Build reveals and spec/price visuals are Bikester's best performers.
Make a clean spec visual from the e-bike post for Instagram.
Use the Bikester brand: asphalt background, Bikester orange (#FF6A00) accent, signal yellow
(#FFD23F) callouts, logo bottom-right, the bike is the hero. Overlay the value honestly:
"50 km real range · monsoon-ready · EMI from ₹X/mo". Send it to Blotato.Available Blotato visual templates
Build Reveal · Spec Compare · Whiteboard · TV Wall · Newspaper
- Build Reveal — new bike / upgrade before-after. Bikester's #1 performer.
- Spec Compare — e-bike A vs B, or e-bike vs car-commute cost.
- Whiteboard — "how to size a helmet" / "MTB vs road" explainer lists.
- TV Wall — multi-frame ride POV B-roll for Reels / TikTok.
- Newspaper — "₹ saved vs petrol in a year", editorial feel.
Blotato → Videos
Claude returns a URL; open Blotato → Videos to preview. Approve, regenerate, or send straight to scheduling.
Step 7 of 8
7 Connect social accounts in Blotato.
In Blotato: Settings → Accounts → one-click OAuth for each network. Do this once. If a token expires later, return here and hit Reconnect.
Connect all platforms
Settings → Accounts → Reconnect
If a post fails with an auth error, return here, click Reconnect, re-authorize, and ask Claude to retry the post.
For Bikester Global, priority connection order is Instagram → YouTube → TikTok → Facebook. Instagram Reels + TikTok carry the satisfying build and ride clips; YouTube is the long-tail search engine for "best commuter e-bike India" and "MTB vs road bike" queries — don't skip it.
Step 8 of 8
8 Post & schedule via Claude Code.
Tell Claude in plain English what to do — it talks to Blotato in the background. This is the part an agency charges thousands for.
Post the e-bike spec visual to Instagram now, schedule the ride-POV TikTok for tomorrow 8pm IST,
the e-bike-vs-petrol cost Reel for Saturday 10am IST, and the Google Business Profile post for
Friday morning. Tag all #BikesterGlobal #RideGeared and add 1-2 reach tags from
{#EbikeIndia #CyclingIndia #ThaneCycling}.- View what's queued in Blotato → Calendar.
- If a post fails, check Settings → Accounts → Reconnect, then retry.
- For Bikester, high-engagement windows are weekday 8–10pm IST (evening scroll) and weekend 7–10am (ride planning). Push e-bike & commuter content pre-monsoon and gear/apparel in the festive season hard.
- Mirror every "is it in stock / EMI?" enquiry into WhatsApp + the Thane West store — that's where Bikester closes test rides and sales.
What "set & forget" looks like
30 min/week, no agency
- Mon — Claude drafts the week's posts from new bike / build photos.
- Wed — generate visuals, schedule via Blotato.
- Fri — request Google reviews from the week's Thane store customers.
- 1st of month — pull GBP + IG insights into a 1-pager.
Downloads & resources
Direct downloads — no hunting.
Everything in one place: the Bikester starter kit and SEO deliverables already built, plus the closest public Claude Code marketing tooling (creator Zubair Trabzada, 1.7k★) to bootstrap your bikester-marketing folder.
Bikester marketing starter kit (.zip)
Brand-voice memory.md, all 8 prompts pre-flavoured for Bikester, brand one-pager, Blotato config template + weekly cadence.
Bikester Marketing Coach (voice)
Ask out loud how to do any step. The AI coach explains the whole no-agency setup, hands-free, 24/7.
./voice-bot/ 🔍 DIY SEO 🧰Bikester DIY SEO playbook
The companion technical SEO playbook — Claude Code for bikesterglobal.com, full step-by-step.
…/bikesterglobal-doityourself-seo/ 📊 Audit 📈Bikester SEO / GEO / AEO audit + code bundle
Verified audit, ready-to-deploy schema (Organization, LocalBusiness Thane, FAQ, HowTo), llms.txt, robots + GA4 events.
…/bikesterglobal.com/seo-audit/ ★ Repo 🧑💻AI Marketing Suite (GitHub)
15 Claude Code marketing skills — social audits, SEO, email sequences, ad campaigns, content calendars.
github.com/zubair-trabzada/ai-marketing-claude ⬇ .zip 📦Marketing suite ZIP
One-click download of the whole repo. Unzip into your bikester-marketing folder.
Blotato MCP docs (Claude Code)
Official docs for the exact MCP wiring used in Step 5. Bookmark this.
help.blotato.com/api/claude-code 🆓 Free tool 📍Google Business Profile
Bikester's #1 free local asset. Verify the Thane West store, post weekly, reply to every review — own "bike shop near me".
business.google.com 🌐 Store 🚲bikesterglobal.com
The live store — bikes, e-bikes, components, helmets and apparel, shipped across India. Where every post should send traffic.
bikesterglobal.combikester-marketing. Keep four Claude Code skills active: social-audit, seo-content, email-sequence, market-launch. Re-skin each SKILL.md with the Bikester brand lock (rider-who-knows-gear, honest spec & price, English + Hindi/Marathi, Bikester orange). Add a Bikester-specific build-reveal skill that pulls from your store photo folder weekly.
Reference video
Watch the full tutorial.
The single reference video that explains the whole AI workflow end-to-end — same eight steps, demonstrated start to finish. Watch it once before Step 1, then keep this playbook open while you build. Every prompt above is already Bikester-flavoured — paste them in as-is.
Claude Code + Blotato — full social media automation walkthrough
logo.png, your bike/build photos, brand_voice.md and your Blotato API key into the project folder, and you'll have your first AI-scheduled Bikester campaign live within an hour — and you'll never write an agency a retainer cheque for it.