Run your own SEO
for dcmdxb.com.

Overview · 2 minute read

What this playbook gives you.

A reproducible, click-by-click setup so the Deira Central Motors team can run search optimisation and social marketing themselves — no agency retainer. The same AI workflow used in the reference video, but every prompt, the brand lock, and the publishing schedule are pre-wired for dcmdxb.com and the Deira workshop. It plugs straight into the SEO/GEO/AEO audit and code pack already delivered.

The three-tool stack

Two free-but-essential SEO tools you'll also use: Google Search Console (search.google.com/search-console) and your Google Business Profile for the Deira workshop.

Playbook colour & voice (used everywhere below)

Deira Central Motors voice: a service advisor who gives it to you straight. Honest pricing, genuine parts (TotalEnergies, BG), same-day on minor jobs, AED, Dubai-first, Deira focus. Always tagged #DeiraCentralMotors #HonestCarCare.

Step 1 of 8

1 Prerequisites & accounts.

Create the three accounts before anything else. The Claude.ai subscription is the only mandatory paid cost up front (USD 20/mo minimum).

Step 2 of 8

2 Install Claude Code in VS Code.

A one-time, five-minute install. Once Claude Code is wired into VS Code, you run everything from inside the editor.

1. Open VS Code → click the Extensions icon in the left sidebar.
2. Search "Claude Code" → install the one by Anthropic.
3. Create a local project folder — e.g. dcm-seo — via File → Open Folder.
4. Drop in your brand assets + the code bundle (unzip it here).
5. Click the Claude Code icon (top-right), sign in, set mode to "Edit Automatically".

Step 3 of 8 · SEO

3 Audit the site with Claude Code.

Point Claude Code at the live site and have it produce an SEO/GEO/AEO audit. The full reference audit is already done — drop these prompts to regenerate or refresh it for any page.

Audit https://dcmdxb.com/ for SEO, GEO (AI answer engines) and AEO (featured
snippets/voice). Check title, meta, H1, AutoRepair/LocalBusiness schema, FAQ, NAP,
robots, and whether the business is split across dcmdxb.com and dcmuae.com. Score
each 1-10 and list the top fixes for a car repair workshop in Deira, Dubai. Be
specific, not generic.

Step 4 of 8 · SEO

4 Ship the on-page code.

Have Claude Code paste the schema, meta, robots and llms.txt into your site templates. The exact code is in the bundle — these prompts let Claude place it for you and fill in your real workshop data.

Using the files in /code (01-head-meta, 02-schema-jsonld, 03-faq-section), add
AutoRepair + LocalBusiness + Breadcrumb + FAQ JSON-LD to my site, scoped so
LocalBusiness/FAQ render site-wide and on service pages. Replace every placeholder
with this data: phone +971 50 738 1616, address Salah Al Din Road, Hor Al Anz, Deira,
Dubai; hours Mon-Sat 09:00-21:00; rating 4.8. Then add the head meta/OG block. Show
me a diff before saving.

Use /code/04-robots.txt so it welcomes GPTBot, PerplexityBot, ClaudeBot,
Google-Extended and points to /sitemap.xml (use /code/05-sitemap.xml). Then create
an llms.txt for the site root that states plainly: "Deira Central Motors is a car
repair workshop in Hor Al Anz, Deira, Dubai offering oil change, brakes, AC, battery
and painting" with the NAP and services, and explain how to host it.

Step 5 of 8 · SEO

5 Build the locality pages.

One reusable template → 10 area pages covering the whole Deira catchment. This is the single biggest organic-traffic unlock for a one-workshop brand.

Generate 10 locality landing pages for: Hor Al Anz, Abu Hail, Al Qusais, Al Nahda,
Muhaisnah, Port Saeed, Naif, Frij Murar, Deira City Centre, Mirdif. Each: unique H1
"Car Service near {area} — Deira Central Motors", 600-900 words, directions from that
area, 6 FAQs, AutoRepair/LocalBusiness schema, and the locality + service keywords
(oil change, AC repair, brakes, battery) from the audit. Keep the DCM voice.

Step 6 of 8 · Marketing

6 Brand voice + connect Blotato.

Lock the DCM voice into memory.md, then wire the Blotato MCP server so Claude can make visuals and publish.

Save my brand voice to memory.md and use it for all posts going forward:
Deira Central Motors — a service advisor who gives it to you straight. Honest pricing,
genuine parts (TotalEnergies, BG), same-day on minor jobs, AED pricing, Dubai-first,
Deira store focus. Tone: trustworthy and practical. Always tag
#DeiraCentralMotors #HonestCarCare.

Add the following MCP server as if you were running `claude mcp add`,
and add it to user scope in .claude.json. Create the file if it doesn't exist.

claude mcp add blotato \
  --url https://mcp.blotato.com/mcp \
  --header "blotato-api-key: YOUR_API_KEY"

Step 7 of 8 · Marketing

7 Make visuals & connect accounts.

Generate car-care visuals from your posts, then one-click connect each network in Blotato → Settings → Accounts.

Make a whiteboard infographic from the "When to change your car oil in Dubai's heat"
post. Deira Central Motors brand: dark asphalt background, DCM red (#E11D2A) accent,
signal-gold callouts, logo bottom-right, the car/oil is the hero. Send it to Blotato.

Priority order for DCM: Instagram → Google Business Profile → Facebook → YouTube. Before/after painting and honest-pricing explainers convert best for a Deira workshop — don't skip GBP posts.

Step 8 of 8 · Marketing + Measure

8 Post, schedule & track results.

Tell Claude in plain English what to publish — it talks to Blotato in the background — then watch the SEO needle move in Search Console.

Post the oil-change guide to Instagram now, schedule the car-AC-repair Reel for
tomorrow 7pm GST, the brake-check explainer for Thursday 9pm GST, and a Pinterest
car-care checklist for Friday morning. Tag all #DeiraCentralMotors #HonestCarCare and
add 1-2 reach tags from {#dubaicars #cardubai #deira #carservicedubai #uaecars}.

• View what's queued in Blotato → Calendar.
• In Google Search Console, watch impressions/clicks for "car service Deira" and the 10 locality keywords.
• In Google Business Profile, watch calls + direction requests from the Deira listing.
• High-engagement windows for Dubai audiences: weekday 1-2pm (lunch scroll) and 8-11pm (evening research); weekend mornings for service planning.

Downloads & resources

Direct downloads — no hunting.

Everything you need, in one place: the Deira Central Motors SEO deliverables we built, plus the closest public Claude Code marketing tooling (creator Zubair Trabzada, 1.7k★) to bootstrap your dcm-seo folder.

Reference video

Watch the full tutorial.

The reference video that explains the AI workflow end-to-end. Watch it once before Step 1, then keep this playbook open while you build — every prompt above is already DCM-flavoured, so paste them in as-is.