Run your own marketing
for dcmdxb.com.

Overview · 2 minute read

What this playbook gives you.

A reproducible, click-by-click setup so the Deira Central Motors team can run social-media marketing themselves — no agency retainer, no per-post fee. The same AI workflow shown in the reference video, but every prompt, the brand lock, and the publishing schedule are pre-wired for dcmdxb.com and the Salah Al Din Road workshop. It pairs with the full marketing plan and the SEO audit + code pack already delivered.

The three-tool stack

Two free-but-essential tools you'll also use: Google Business Profile (business.google.com) for the Deira listing, and WhatsApp Business on +971 50 7381616 — DCM's highest-converting channel.

Playbook colour & voice (used everywhere below)

DCM voice: your honest mechanic friend who happens to be the best in Dubai. Transparent on price, shows the work, mixes English and Arabic. Always tagged #DeiraCentralMotors #DCMDubai.

Step 1 of 8

1 Prerequisites & accounts.

Create the three accounts before anything else. The Claude.ai subscription is the only mandatory paid cost up front (USD 20/mo minimum).

Step 2 of 8

2 Install Claude Code in VS Code.

A one-time, five-minute install. Once Claude Code is wired into VS Code, you run everything from inside the editor.

1. Open VS Code → click the Extensions icon in the left sidebar.
2. Search "Claude Code" → install the one by Anthropic.
3. Create a local project folder — e.g. dcm-marketing — via File → Open Folder.
4. Drop in your brand assets (logo, before/after photos, brand_voice.md).
5. Click the Claude Code icon (top-right), sign in, set mode to "Edit Automatically".

Step 3 of 8

3 Generate social media content.

Drop these two prompts into Claude Code, one after the other. The first does the research; the second writes the per-platform .md files for a real DCM topic.

Research why car AC systems fail in Dubai's 45°C summer and write a thought-provoking
post about getting an AC check BEFORE the heat hits, for a Deira car workshop
(dcmdxb.com). Audience: Dubai car owners who don't want a dealership bill.
Voice: an honest mechanic friend — transparent on price, shows the work. No fluff openers.

Create a file in this project for an Instagram caption, plus files for TikTok, Facebook,
YouTube description and a Google Business Profile post — each respecting that platform's
character limit and tone. Keep the DCM voice. Lead with price honesty (AC re-gas from
AED 299). Always include #DeiraCentralMotors #DCMDubai and 1-3 reach tags from
{#CarWorkshopDubai #CarRepairDubai #DubaiCars #BMWDubai #MercedesDubai}.
Add a short Arabic line for the Arabic-speaking audience.

Step 4 of 8

4 Set up brand voice (memory.md).

One short conversation locks the DCM voice into a memory.md file — Claude reads it for every future post, so you never re-explain the workshop.

Can you incorporate my brand voice for these posts and for posts moving forward?

Claude asks four guided questions — answer them for Deira Central Motors like this:

Step 5 of 8

5 Connect the Blotato MCP server.

Grab the setup command from Blotato Settings → APIs → Copy Setup Command, then paste it into Claude Code with the wrapper instruction below. We do it this way because Claude Code is running inside VS Code, not in a terminal.

claude mcp add blotato \
  --url https://mcp.blotato.com/mcp \
  --header "blotato-api-key: YOUR_API_KEY"

Add the following MCP server as if you were running the `claude mcp add` command,
and add it to user scope in .claude.json. Create the file if it doesn't exist.

[paste the Blotato setup command here]

Then restart Claude Code — click the Claude Code icon again to open a fresh session.

Step 6 of 8

6 Generate a before/after visual.

With the Instagram post file open, prompt Claude. It calls the Blotato MCP server, fetches templates, and ships the visual to your Blotato library. Before/after and price-reveal visuals are DCM's best performers.

Make a split-screen before/after visual from the AC post for Instagram.
Use the DCM brand: dark background, DCM red (#E5341C) accent, gold (#F5A623) callouts,
logo bottom-right, the car is the hero. Overlay the price honestly:
"Dealership AED 900 → DCM AED 299". Send it to Blotato.

Available Blotato visual templates

Step 7 of 8

7 Connect social accounts in Blotato.

In Blotato: Settings → Accounts → one-click OAuth for each network. Do this once. If a token expires later, return here and hit Reconnect.

For Deira Central Motors, priority connection order is Instagram → TikTok → YouTube → Facebook. Instagram Reels + TikTok carry the satisfying workshop clips; YouTube is the long-tail search engine for "BMW service Dubai cost" queries — don't skip it.

Step 8 of 8

8 Post & schedule via Claude Code.

Tell Claude in plain English what to do — it talks to Blotato in the background. This is the part an agency charges thousands for.

Post the AC before/after to Instagram now, schedule the TikTok workshop clip for
tomorrow 8pm UAE time, the price-comparison Reel for Thursday 9pm UAE time, and the
Google Business Profile post for Friday morning. Tag all #DeiraCentralMotors #DCMDubai
and add 1-2 reach tags from {#CarWorkshopDubai #CarRepairDubai #DubaiCars}.

• View what's queued in Blotato → Calendar.
• If a post fails, check Settings → Accounts → Reconnect, then retry.
• For DCM, high-engagement windows are weekday 1–2pm (lunch scroll) and 8–10pm (evening "should I fix this?" research). Push AC content May–June and pre-Ramadan car checks hard.
• Mirror every confirmed booking into WhatsApp +971 50 7381616 — that's where DCM closes.

Downloads & resources

Direct downloads — no hunting.

Everything in one place: the DCM deliverables already built, plus the closest public Claude Code marketing tooling (creator Zubair Trabzada, 1.7k★) to bootstrap your dcm-marketing folder.

Reference video

Watch the full tutorial.

The single reference video that explains the whole AI workflow end-to-end — same eight steps, demonstrated start to finish. Watch it once before Step 1, then keep this playbook open while you build. Every prompt above is already DCM-flavoured — paste them in as-is.