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QUOTATION · AFH TOOLS · 18 MAY 2026
EatCookJoy. UAE · Vendor Register
360° Digital Program · Website · SMM · SEO
AFH Tools — consolidated quotation
A single, tight statement of work covering the catalogue website, four-platform social engine, and full SEO program — built for the GCC industrial-tools market.
Website (One-time)
AED 8,300
Monthly Retainer
AED 4,500
Scope — three workstreams
Every feature pulled forward from the original three proposals, compressed into one view.
01 · One-time
Website Revamp
- Home, About, Brands, Industries, Testimonials, Blog, Contact
- Product · Category · Detail (gallery, specs, datasheet)
- Up to 50 product/listing uploads
- Multilingual EN + AR with switcher
- Inquiry form, Google Map, WhatsApp CTA
- E-commerce hooks ready (price, cart, SKU, account)
- Stack: Figma · Next.js · WordPress / Node.js · MySQL
- Resources: PM + UI + FE + BE + Tester
- Timeline: 55–65 days (+10–15 for multilingual)
02 · Monthly
Social Media (×4 platforms)
- Instagram · Facebook · LinkedIn · YouTube
- 20 posts/month/platform = 80 assets
- Mix: 4 static · 4 carousels · 12 reels/videos
- YouTube: 20 Shorts (mirrors reels)
- Account setup, hashtag & campaign strategy
- Spam clearing, real-time response, DM mgmt
- Content pillars: showcases, tutorials, brand spotlights, testimonials, CTAs
- Monthly performance report
- Onboarding: content + setup in days 1–15
03 · Monthly
SEO Program
- 9-step cycle: audit → benchmark → on/off-page → reporting
- Keyword research (existing + new pages)
- Meta titles & descriptions across site
- 3 keyword-targeted blogs / month
- On-page optimization (new + existing)
- Technical SEO recommendations
- Blog uploading & meta-content updates
- Monthly traffic + ranking progress report
- Results from month 3 onward
Quotation — % against revenue
QuickBooks-style line items with each item's share of total Year-1 spend.
| # | Line Item | Type | Timeline |
Unit (AED) |
Year-1 (AED) |
% of Total |
| 1 | Custom Website Development
Catalogue, Next.js + WP |
One-time | 55–65 days |
6,800 | 6,800 | 10.9% |
| 2 | Multilingual (EN / AR)
Switcher + dual CMS |
One-time | 10–15 days |
1,500 | 1,500 | 2.4% |
| 3 | Social Media Management
IG · FB · LinkedIn · YouTube |
Retainer | 12 months |
2,000 / mo | 24,000 | 38.5% |
| 4 | SEO Program
9-step on + off-page |
Retainer | 12 months |
2,500 / mo | 30,000 | 48.2% |
YEAR-1 INVESTMENT (excl. VAT & ad spend)
AED 62,300
Suggested Ad Spend
| Monthly Budget | Maintenance | Note |
|---|
| Below 1,152 | 18% | Entry test |
| 1,152 – 5,756 | 15% | Recommended |
| 5,756+ | 10% | Best at scale |
| Start: AED 750/mo + maintenance fee |
Payment Schedule
| Stage | % |
|---|
| Website · Design advance | 30% |
| Website · Design done / dev start | 30% |
| Website · 50% dev complete | 30% |
| Website · After testing, pre-launch | 10% |
| SMM & SEO | 100% monthly advance |
KPI dashboard
Measurable targets across the three workstreams.
Website
Inquiry conversion lift+40%
Terms & next steps
Commercial Terms
- All figures in AED, exclusive of VAT
- SMM & SEO: 100% advance / month, no refunds
- Content: 0.11 AED/word · technical 0.15 AED/word
- Domain & hosting billed separately
- Up to 50 listings included; extras on actuals
- Staging server complimentary 6 months
- 1-month post-launch support window
- SEO meaningful results from month 3 onward
- International transaction charges on client
Activation Checklist
- Approve quotation & issue PO
- Release 30% website advance + Month-1 retainer
- Nominate single point of contact (SPOC)
- Share brand assets & product catalogue
- Transfer social handles + domain/hosting access
- Schedule kickoff & discovery call
- Lock content calendar for Month 1
- Confirm reporting cadence (monthly + quarterly)