Skip to content
Master Playbook · Dashboard · May 2026

EatCookJoy UAE — the whole business at a glance.

→
Read it all in one page Open the full playbook
🔒
Protected · Investor Deck · 16 slides UAE Pitch Deck (access code)
📰
New · Newsletter · May 2026 The Private Chef Report

A visual summary of the master playbook. 19 sections, four deep-dives, one private-chef marketplace built for the UAE. Pick a card to go deep.

Founder / CEO: Zainab Ghadiyali — EatCookJoy Inc. Business Development — Gulf: Aziz Saif Markets: Dubai & Abu Dhabi first · all 7 emirates Launch: June 2026 ان شاءالله
$41.1M
UAE personal-chef market (2024) → $61.8M by 2030, 7.3% CAGR
$1.0M
2025 revenue plan · 61% gross margin · CAC $112, LTV $2,340
$100K × 5
Per-country franchise · $500K total Gulf · 80% partner / 20% founder per market
Mo. 18–24
Breakeven window · ~500 sessions / month
25
Founding chef squad by May 2026 · 80/100 onboarding score
16,000+
Preservative-free recipes · AED-costed, halal-by-default

The whole business at a glance.

Twenty-four sections plus companion files. Tap any pill to open. Read what you need; skip what you don't.

This amber colour & 🔒 = admin access code required
Strategy & Foundations
01 Founder Story 02 Feasibility 03 SWOT 04 Competition 05 Legal 07 Pitch & Financials
🔒 UAE Pitch Deck · 2026 🔒 AI-Forward Investor Pitch 🔒 P&L Statement
⚖ UAE Work-Authorisation Guide ↳ Platform-Operator Field Notes 📄 Legal Guide · PDF
📜 Master License Agreement (FINAL) ⚖ Notary MLA · V0 Review 🔒 ✒ Notary MLA · V1.1 For Sign-off 🔒 📝 Notary MLA · V1.2 (HTML + Word) 🔒
Operations & Tech
08 Marketing 09 Chef Ops 10 AI Ops 11 Tech Stack ↗ Full AI Ops Playbook
🎙 Voice Bot & Avatar SOW · NEW ↳ Layman Scope ↳ Architecture ↳ User Flows ↳ Screenshots ▶ Live Demos 💰 Monthly Cost (QuickBooks) ⚙ Developer Spec 📅 20-Week Plan 📄 Voice Bot SOW · PDF
Brand, Roadmap & KPIs
12 Brand 13 90-Day Roadmap 14 KPI Dashboard 15 Risk Register
Library & People
16 Recipe Library · 16,000+ 17 Chef Roster · 460 ★ Client Case Study & Testimonial 19 Handover ↗ HeyChef Dossier
🔒 Internal To-Do 🔒 Journey & Status
Marketing & Campaigns
★ Marketing Hub 🎯 Marketing Audit 2026 · 63/100 🚀 UAE Launch Playbook · June 2026 📰 Chef Market Report · May 2026 08 Marketing · Full Playbook 🍖 Nihari Campaign 🤖 AI Marketing · Claude Code + Blotato 🍌 AI Videos · Nano Banana MCP ⚙ AI Automation Playbook 🔎 SEO Playbook · UAE 📄 Automation Playbook · PDF ↗ eatcookjoy-marketing.com 20 Chef Invite Mockup 22 Email Templates
App Development & Vendor Brief
⚙ App Dev · UAE Blueprint 🔒 App Dev · Gulf-wide Scope
📱 Chef App · Design Spec v0.3 (Mockups + USA/UAE) ↳ Screen Mockups ↳ US Market Research 📄 Original · Word 📝 v0.3 Full · Word (Red + Blue)
🍳 Client App · Design Spec v0.1 (Assistant-first + Mockups) ↳ Screen Mockups (v5 style) ↳ Design System 📄 Client App Spec · Word
🇦🇪 UAE App Design · v4 (Chef · Consumer · Admin · Marketing) 📄 What's Missing & 50-Point Launch Plan · PDF 📊 Scope of Work v0.4 · Excel
↳ UAE · Features ↳ UAE · Tech ↳ UAE · AI Layer 📄 UAE SoW · PDF
↳ Gulf · 5 Countries ↳ Gulf · Payments ↳ Gulf · Grocery APIs ↳ Gulf · Risks 🔒 Gulf · Slide Deck 📄 Gulf SoW · PDF
Companion Files & Mockups
23 SEO Playbook 🔒 Investor Pitch 📊 SEO Outcome Report · 85% 💼 UAE Vendor Quotations · AED 99K Yr-1 🧠 AI Intel · SMB Research 21 App Design · 3 Concepts ↗ Open the Full Playbook
🎨 Savitha · Front-End Quote · AED 6–7K 📄 Savitha Quote · PDF

Read it all in one page.

If you'd rather scroll the whole thing — founder story to handover — the full playbook is one long-form document with a sticky section nav.

Open the full playbook