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Snellito Brand Identity · UAE App & Website

Three design directions
for EatCookJoy UAE.

Each direction takes EatCookJoy in a distinct visual direction — phone screens, desktop website, typography, and palette all worked up. Compare them side by side, then pick the one that fits the market.

USD 41.1M UAE market · 7.3% CAGR · 90% expat population · instant booking + AI menu personalisation

01 · Sizzle ↓ 02 · Simmer ↓ 03 · Sear ↓
Direction 01
Sizzle
Bold, joyful, startup-energy. EatCookJoy at full volume — family fun, flash colours, quirky type, and an everyday app anyone picks up without thinking.
JoyFamily StyleBold Colours Quirky TypePlayfulEverydayStartup Energy
Fire Orange
Hot Pink
Bright Yellow
Amber
Near Black
Warm White
Simple ★★★★★
Modern ★★★★☆
Challenger ★★★★★
Expressive ★★★★★
Playful ★★★★★
Good morning, Sarah 👋
What shall we
cook today?
Search chefs, cuisines, occasions…
All Lebanese Indian Emirati
🔥 Trending this week
🍳
HOT
Levantine Breakfast Spread
Chef Mariam · Dubai Marina
AED 480
🥘
NEW
Family Dinner · 6 Courses
Chef Reza · JBR
AED 650
Home · Discover
50 Founding Chefs
Verified · background-checked · UAE-based
All Lebanese Indian Persian
🧑‍🍳
Mariam Al Rashidi
Lebanese · Emirati Fusion
★ 4.9 · 127 sessions
AED 480
from / session
👨‍🍳
Reza Karimi
Persian · Modern
★ 4.8 · 89 sessions
AED 550
from / session
👩‍🍳
Priya Sharma
Indian · Vegetarian
★ 5.0 · 203 sessions
AED 420
from / session
🧑‍🍳
Ahmed Al Mansoori
Emirati · Gulf Heritage
★ 4.9 · 64 sessions
AED 600
from / session
Browse Chefs
←
M
Mariam Al Rashidi
Verified Chef · Dubai Marina
4.9★
Rating
127
Sessions
AED 480
From
0%
Platform fee
Mariam transforms any kitchen into a feast. Lebanese mezze, slow-cooked Emirati lamb, family-style sharing — she brings full flavour to Marina, JBR and Palm Jumeirah.
Signature Menu
Mezze Table (12 dishes)
Hummus · fattoush · kibbeh · muhammara
AED 480
Slow-Lamb Ouzi
Serves 6 · saffron rice · pine nuts
AED 650
Ramadan Iftar Set
Dates · harira · main · dessert
AED 380
Book a session →
Chef Profile
Book your session
Book Mariam
Your location
📍 Dubai Marina, Villa 4B
Select date
M
T
W
T
F
S
S
9
10
11
12
13
14
15
16
17
18
19
20
21
22
Time
12:00
18:00
20:00
Guests & menu
6 guests · Mezze Table
Chef sessionAED 480
IngredientsAED 170
Platform feeAED 0
TotalAED 650
Confirm booking →
Booking Flow
🔒www.eatcookjoy-uae.com
Find a ChefHow it worksOccasionsFor Chefs
Get started →
🇦🇪 Now live across Dubai · Abu Dhabi · Sharjah

A private chef,
for every kitchen.

Real chefs. Real food. In your home — from AED 450 a session. Instant booking, AI menu, 0% platform fee. No subscriptions, no nonsense.
Find a chef →
How it works
50
Founding chefs
AED 450+
Chef earnings / session
0%
Platform fee
4.9★
Avg. chef rating
How it works
01
Browse & pick your chef
Filter by cuisine, occasion, area and price. Every chef is background-checked and verified.
02
Choose date, menu & guests
Instant booking. AI menu personalisation based on dietary needs and occasion. No back-and-forth.
03
Chef arrives and cooks
Your chef shops, prepares and serves — then cleans up. You just enjoy the meal.
Founding chefs — now taking bookings
🧑‍🍳
Mariam Al Rashidi
Lebanese · Emirati Fusion
★ 4.9
AED 480+
👨‍🍳
Reza Karimi
Persian · Modern
★ 4.8
AED 550+
👩‍🍳
Priya Sharma
Indian · Vegetarian
★ 5.0
AED 420+
🧑‍🍳
Ahmed Al Mansoori
Emirati · Gulf Heritage
★ 4.9
AED 600+
Transparent all-inclusive pricing
Everyday Meal Prep
AED 175–300 /person/week
Weekly cooking sessions · pantry restocking · family favourites · meal-prep plans
Family & Dinner Party
AED 350–1,200 /session
4–12 guests · 3–6 courses · Lebanese · Indian · Persian · Italian · Emirati
Luxury Private Chef
AED 1,200–1,500 /person
Concierge-grade · bespoke menu · sommelier pairing · Palm & DIFC available
Direction 02
Simmer
Elevated, warm, editorial. EatCookJoy as a premium cookbook experience — dinner parties, organic warmth, and the feeling that every meal is an occasion.
ElegancePremiumOrganic Warmth Dinner PartySoft CandlelightCookbookTimeless
Ink Brown
Terracotta
Warm Gold
Sage
Warm Cream
Linen
Timeless ★★★★★
Established ★★★★☆
Trustworthy ★★★★★
Sophisticated ★★★★★
Premium ★★★★★
S

Your table,
beautifully set.

Featured tonight
Levantine
Dinner Party
Chef Mariam · Dubai Marina · Fri 14 Jun
AED 780
Founding Chefs
🧑‍🍳
Mariam A.
Lebanese
👨‍🍳
Reza K.
Persian
👩‍🍳
Priya S.
Indian
Browse by Occasion
🍽️
Dinner Party
AED 600–1,200
🥗
Weekly Meal Prep
AED 175–300/person
Home · Discover
Handpicked · verified · UAE
Our Chefs
All Lebanese Indian Persian
🧑‍🍳
Mariam Al Rashidi
Lebanese · Emirati Fusion
★★★★★ 4.9 · 127 sessions
AED 480
👨‍🍳
Reza Karimi
Persian · Modern
★★★★★ 4.8 · 89 sessions
AED 550
👩‍🍳
Priya Sharma
Indian · Vegetarian
★★★★★ 5.0 · 203 sessions
AED 420
🧑‍🍳
Fatima Zahra
Moroccan · Mediterranean
★★★★☆ 4.7 · 156 sessions
AED 460
Browse Chefs
←
Mariam
Al Rashidi
Lebanese · Emirati · Fusion · Dubai Marina
Mariam transforms your kitchen into a dinner party. Known for her mezze spreads and slow-cooked lamb, she has hosted over 127 families across Dubai Marina, Palm and JBR.
4.9★
Rating
127
Sessions
AED 480
From
Signature Dishes
Mezze Table (12 dishes)
AED 480
Slow Lamb Ouzi · Saffron Rice
AED 650
Ramadan Iftar Set · 4 courses
AED 380
Reserve a table →
Chef Detail
Reserve your evening
Book Mariam
Your address
📍 Dubai Marina, Villa 4B
Choose a date
M
T
W
T
F
S
S
9
10
11
12
13
14
15
16
17
18
19
20
21
22
Occasion
Dinner Party
Meal Prep
Ramadan Iftar
Anniversary
Guests
6 guests · Mezze Table
Chef sessionAED 480
IngredientsAED 170
Platform feeAED 0
TotalAED 650
Confirm reservation →
Booking Flow
🔒www.eatcookjoy-uae.com
Find a ChefOccasionsFor ChefsAbout
Reserve a table
Private chefs · UAE · Est. 2025

The dinner
you deserve — at home.

Handpicked chefs who cook in your kitchen. Weekly meal prep, dinner parties, Ramadan Iftar, family occasions — from AED 450. Instant booking, AI menu, 0% fee.
Find your chef →
50
Founding chefs
AED 450+
Chef earns / session
0%
Platform fee
How it works
I.
Browse & pick your chef
Filter by cuisine, occasion, neighbourhood and price. Every chef is vetted and background-checked.
II.
Choose date, menu & guests
Instant booking with AI menu personalisation. Dietary needs, occasion, guest count — all handled.
III.
Chef arrives and cooks
Your chef shops fresh, prepares and serves — then cleans the kitchen. You just enjoy.
Founding Chefs
🧑‍🍳
Mariam Al Rashidi
Lebanese · Emirati Fusion
★ 4.9
from AED 480
👨‍🍳
Reza Karimi
Persian · Modern
★ 4.8
from AED 550
👩‍🍳
Priya Sharma
Indian · Vegetarian
★ 5.0
from AED 420
🧑‍🍳
Ahmed Al Mansoori
Emirati · Gulf Heritage
★ 4.9
from AED 600
All-inclusive pricing
Everyday Meal Prep
AED 175–300 /person/week
Weekly cooking · pantry restocking · dietary plans · preservative-free meals
Family & Dinner Party
AED 350–1,200 /session
4–12 guests · Lebanese · Indian · Persian · Italian · Emirati · Moroccan
Luxury Private Chef
AED 1,200–1,500 /person
Concierge-grade · bespoke menu · Palm Jumeirah · DIFC · Emirates NBD Privilege
Direction 03
Sear
Professional, craft-first, technical. EatCookJoy as a serious chef tool — flame, heat, precision. Speaks to chefs who mean business and clients who want the best.
In the MomentProfessionalismThe Craft Flame & HeatDetailsStrengthTechnical
Void Black
Dark
Fire Red
Flame
Steel
White
Technical ★★★★★
Modern ★★★★★
Challenger ★★★★☆
Expressive ★★★★☆
Craft ★★★★★
ECJ UAE
🔔
New in UAE · May 2026
Private chefs.
Your kitchen.
Instant booking · AI menu · 0% platform fee · AED 450+/session
Book now →
Available tonight
🧑‍🍳
Mariam Al Rashidi
Lebanese · Emirati
AED 480+
👨‍🍳
Reza Karimi
Persian · Modern
AED 550+
👩‍🍳
Priya Sharma
Indian · Vegetarian
AED 420+
🧑‍🍳
Ahmed Al Mansoori
Emirati · Gulf
AED 600+
Home · Discover
50 verified chefs · UAE
Chef Directory
⌕ Lebanese, Persian, Emirati…
All Lebanese Indian Persian
🧑‍🍳
Mariam Al Rashidi
Lebanese · Emirati Fusion
★ 4.9 · 127 sessions
AED 480
from/session
👨‍🍳
Reza Karimi
Persian · Modern
★ 4.8 · 89 sessions
AED 550
from/session
👩‍🍳
Priya Sharma
Indian · Vegetarian
★ 5.0 · 203 sessions
AED 420
from/session
🧑‍🍳
Fatima Zahra
Moroccan · Mediterranean
★ 4.7 · 156 sessions
AED 460
from/session
Chef Directory
M
Mariam Al Rashidi
Lebanese · Emirati · Dubai Marina
4.9★
Rating
127
Sessions
0%
Platform fee
Specialises in Lebanese mezze, slow-cooked Emirati lamb and Levantine dinner parties. Available: Marina · JBR · Palm · Downtown · DIFC.
Menu — May 2026
Mezze Table (12 dishes)
Hummus · fattoush · kibbeh · muhammara
AED 480
Slow Lamb Ouzi
Serves 6 · saffron rice · pine nuts
AED 650
Ramadan Iftar Set
Dates · harira · main · dessert
AED 380
Weekly Meal Prep · 5 days
Fridge-ready · halal · preservative-free
AED 300/p
Book session →→
Chef Profile
Instant booking
Book Mariam
Location
📍 Dubai Marina, Villa 4B
Occasion
Dinner Party · 6 guests
Select time slot
12:00
15:00
18:00
19:00
20:00
21:00
Menu
Mezze Table · AI personalised
Chef session (3 hrs)AED 480
IngredientsAED 170
Platform feeAED 0
VAT 5%AED 32
TotalAED 682
Confirm Booking
Booking Flow
🔒www.eatcookjoy-uae.com
Find a ChefHow it WorksOccasionsFor Chefs
Book Now
Private chefs · UAE · Instant booking

Your kitchen.
A real chef.

50 verified chefs. Lebanese, Emirati, Indian, Persian, Moroccan. Instant booking, AI menu, 0% platform fee. From AED 450 a session — across Dubai, Abu Dhabi & Sharjah.
Find a Chef →
How it Works
50+
Founding chefs
AED 450
Earned per session
0%
Platform fee
4.9★
Avg. chef rating
How it works
01
Browse the directory
Filter by cuisine, occasion and area. Every chef is background-checked. View menus, ratings, sessions and pricing.
02
Instant booking
Pick date, time, menu and guest count. AI personalises the menu to dietary requirements. Confirm in under 60 seconds.
03
Chef arrives and executes
Chef shops, preps, cooks and cleans. You just eat. WhatsApp concierge active throughout.
Founding chefs — now open
🧑‍🍳
Mariam Al Rashidi
Lebanese · Emirati
★ 4.9
AED 480+
👨‍🍳
Reza Karimi
Persian · Modern
★ 4.8
AED 550+
👩‍🍳
Priya Sharma
Indian · Vegetarian
★ 5.0
AED 420+
🧑‍🍳
Ahmed Al Mansoori
Emirati · Gulf Heritage
★ 4.9
AED 600+
All-inclusive pricing — no hidden fees
Meal Prep
AED 175–300 /person/week
Weekly cooking · pantry restocking · preservative-free · halal
Family & Events
AED 350–1,200 /session
Dinner parties · Ramadan Iftar · National Day · corporate lunch
Luxury
AED 1,200–1,500 /person
Concierge-grade · Palm · DIFC · Emirates NBD Privilege

Compare the directions

Six lenses to help choose the right brand direction for EatCookJoy UAE.

Lens 01 · Sizzle 02 · Simmer 03 · Sear
ToneBold, joyful, playful, familyWarm, editorial, elegant, calmTechnical, intense, craft-first
TypographyFraunces italic + Inter 900Playfair Display + Inter 500Inter 900 caps only
Primary Colour#FF5C00 Fire Orange#8B5E3C Terracotta#E8250A Fire Red
Best ForMass market · families · everyday bookingsPremium · dinner parties · aspirationalChef-first · B2B · high-value clients
Price Point FitAED 175–650 everyday tierAED 450–1,200 premium tierAED 600–1,500 luxury tier
App FeelZomato × Careem energyEditorial cookbook meets AirbnbLinear B × dark fintech precision
Market Fit UAEBroadest reach · mass adoptionJBR · Marina · Palm premiumDIFC · corporate · chef community