Overview · 2 minute read
What this playbook gives you.
A reproducible, account-by-account, click-by-click setup for an AI-driven social media engine. The same workflow shown in the source YouTube video — but the prompts, the brand lock, and the publishing schedule are pre-wired for www.eatcookjoy-uae.com. Owner: Aziz Saif.
The three-tool stack
| Tool | Purpose | Link |
|---|---|---|
| Claude.ai (paid) | The AI engine — from USD 20/mo. Powers Claude Code in VS Code. | claude.ai |
| Visual Studio Code | Free IDE — the host environment for Claude Code. | code.visualstudio.com |
| Blotato | MCP server + social media scheduler. Handles visuals and posting. | blotato.com |
Playbook colour & voice (used everywhere below)
EatCookJoy UAE voice: a smart friend who cooks a lot. Halal-first, metric units, AED. Always tagged #ecjuae #eatcookjoy.
Step 1 of 8
1 Prerequisites & accounts.
Create the three accounts before anything else. The Claude.ai subscription is the only mandatory paid cost up front (USD 20/mo minimum).
Claude.ai Pro — USD 20/mo
The AI engine that powers Claude Code. Sign up, add a card, confirm email.
Visual Studio Code
Download the installer for Windows / Mac / Linux. Open it once it installs — that's it for now.
Blotato
MCP server + scheduler. We'll grab the API key in Step 5, but create the account now.
Pull your brand assets
Grab the EatCookJoy UAE logo (PNG, transparent), a brand-voice note, and the colour #F26A1F — you'll drop them in the project folder later.
Step 2 of 8
2 Install Claude Code in VS Code.
A one-time, five-minute install. Once Claude Code is wired into VS Code, you'll run everything from inside the editor.
- Open VS Code → click the Extensions icon in the left sidebar.
- Search "Claude Code" → install the one by Anthropic (4.9M+ downloads).
- Create a local project folder — e.g.
eatcookjoy-uae-marketing— via File → Open Folder. - Click the Claude Code icon (top-right corner) to launch it.
- Set the mode to "Edit Automatically" (bottom-right toggle).
Search "Claude Code" · install Anthropic
File → Open Folder → eatcookjoy-uae-marketing
Click the Claude Code icon (top-right)
Set mode to "Edit Automatically"
Step 3 of 8
3 Generate social media content.
Drop these two prompts into Claude Code, one after the other. The first does the research; the second writes the per-platform .md files.
Research SEO vs GEO and write a thought-provoking LinkedIn post about the future of search
for a UAE recipe and home-cooking brand (www.eatcookjoy-uae.com). Halal-first audience.
Voice: a smart friend who cooks a lot. No fluff openers.
Create a file in this project for this LinkedIn post and also create a file for
Instagram, TikTok, Facebook and Pinterest — each respecting that platform's character
limit and tone. Keep the EatCookJoy UAE voice. Always include hashtags #ecjuae #eatcookjoy
and 1-3 reach tags from {#dubaifoodie #uaefood #mydubai #abudhabifood #halalrecipes}.
Per-platform .md files in your project
Sample post (LinkedIn)
"Search isn't dying. It's splitting. SEO ranks your page. GEO ranks the answer. For a Dubai home cook asking 'what's a 15-min halal weeknight dinner', whoever wins the GEO answer wins the kitchen tonight…"
Step 4 of 8
4 Set up brand voice (memory.md).
One short conversation locks the EatCookJoy UAE voice into a memory.md file — Claude reads it for every future post.
Can you incorporate my brand voice for these posts and for posts moving forward?
Claude asks four guided questions — answer them for EatCookJoy UAE like this:
| Question | Pick | EatCookJoy UAE answer |
|---|---|---|
| Tone | Bold/direct, Casual/conversational, Professional, Witty | Casual/conversational with a touch of witty. |
| Audience | Founders, Entrepreneurs & Creators, General business, Home cooks | UAE home cooks — Weeknight Mariam, Provider Pranav, Creator Layla. |
| Perspective | Industry insider, Educator/teacher, Contrarian thinker | Smart-friend-who-cooks-a-lot educator. |
| Emoji style | None / Minimal / Welcome / Specific rules | Minimal — 1-2 max per post, food emojis only. |
memory.md file in the project root. Claude references it on every post, infographic, and video script from now on — you never re-explain the brand.
Step 5 of 8
5 Connect the Blotato MCP server.
Grab the setup command from Blotato Settings → APIs → Copy Setup Command, then paste it into Claude Code with the wrapper instruction below. We do it this way because Claude Code is running inside VS Code, not in a terminal.
claude mcp add blotato \
--url https://mcp.blotato.com/mcp \
--header "blotato-api-key: YOUR_API_KEY"
Add the following MCP server as if you were running the `claude mcp add` command,
and add it to user scope in .claude.json. Create the file if it doesn't exist.
[paste the Blotato setup command here]
Then restart Claude Code — click the Claude Code icon again to open a fresh session.
Step 6 of 8
6 Generate a whiteboard infographic.
With the LinkedIn post file open, prompt Claude. It calls the Blotato MCP server, fetches templates, and ships the visual to your Blotato library.
Make a whiteboard infographic from the LinkedIn post.
Use the EatCookJoy UAE brand: black on cream (#FEF3E7), one terracotta accent (#F26A1F),
EatCookJoy logo bottom-right, food is the hero.
Available Blotato visual templates
Whiteboard · Newspaper · TV Wall · Trail Marker · T-Shirt
- Whiteboard — best for tip lists & recipe steps.
- Newspaper — feels editorial; great for the Chef Market Report.
- TV Wall — multi-frame, motion-friendly. TikTok / Reels.
- Trail Marker — step-by-step. Perfect for Nihari, Haleem walkthroughs.
- T-Shirt — slogan / hook. Good for hero quotes.
Blotato → Videos
Claude returns a URL; open Blotato → Videos to preview. Approve, regenerate, or send straight to scheduling.
Step 7 of 8
7 Connect social accounts in Blotato.
In Blotato: Settings → Accounts → one-click OAuth for each network. Do this once. If a token expires later, return here and hit Reconnect.
Connect all platforms
Settings → Accounts → Reconnect
If a post fails with an auth error, return here, click Reconnect, re-authorize, and ask Claude to retry the post.
For EatCookJoy UAE, priority connection order is Instagram → TikTok → Facebook → Pinterest. Pinterest is the long-tail SEO engine for UAE recipe search — don't skip it.
Step 8 of 8
8 Post & schedule via Claude Code.
Tell Claude in plain English what to do — it talks to Blotato in the background.
Post the LinkedIn post now, schedule the Instagram post for tomorrow 7pm UAE time,
and the TikTok post for Thursday at 9pm UAE time. Pinterest can go out Friday morning.
Keep all posts tagged #ecjuae #eatcookjoy.
- View what's queued in Blotato → Calendar.
- If a post fails, check Settings → Accounts → Reconnect, then retry.
- For EatCookJoy UAE, the high-engagement windows are Mon-Wed 12-2pm (lunch decision) and Sun-Thu 7-10pm (dinner planning). During Ramadan, shift to 4-5pm (Iftar prep) and 9-11pm (Suhoor mode).
What "set & forget" looks like
Run-of-show for Aziz
- Mon 9am — draft the week's posts (Claude + Blotato).
- Sat 10am — Sunday Prep recipe email draft.
- 1st of month, 9am — pull traffic + Search Console into a 1-pager.
- Quarterly — roll up 13 weeks; pick 3 changes for the next quarter.
GitHub & download resources
Direct downloads — no hunting.
The source video doesn't ship a repo, but creator Zubair Trabzada's public GitHub has the closest tooling — 15 Claude Code marketing skills, 1.7k★. Use these to bootstrap your eatcookjoy-uae-marketing folder.
AI Marketing Suite (GitHub repo)
15 Claude Code marketing skills — social audits, SEO, email sequences, ad campaigns, content calendars.
github.com/zubair-trabzada/ai-marketing-claude ⬇ Direct .zip 📦Download ZIP (main branch)
One-click download of the entire repo. Unzip into your eatcookjoy-uae-marketing folder.
install.sh
The bash installer for the marketing skills suite. Read it before running — never run blind installers.
…/ai-marketing-claude/blob/main/install.sh 📚 Docs 🔗Blotato MCP docs (Claude Code)
Official docs for the exact MCP wiring used in Step 5. Bookmark this.
help.blotato.com/api/claude-code 🚀 Skill file 🎯market-launch / SKILL.md
Reference skill — a full launch playbook. Mirror its structure for an EatCookJoy UAE "Nihari Launch" skill.
…/skills/market-launch/SKILL.md 📰 Skill file 📊market-report-pdf / SKILL.md
How the market-report-PDF skill is wired. Pairs perfectly with our Private Chef Report.
…/skills/market-report-pdf/SKILL.md 👤 Author 🧑💻@zubair-trabzada · GitHub
Other repos worth a look: ai-legal-claude, demos, sample contracts.
Open issues / community
Check here before raising one. Often the fix for "Claude can't find Blotato" is already documented.
…/ai-marketing-claude/issueseatcookjoy-uae-marketing. Keep four skills active: social-audit, seo-content, email-sequence, market-launch. Re-skin each SKILL.md with the EatCookJoy UAE brand lock (halal-first, AED, metric, terracotta, "smart friend who cooks a lot"). Add an EatCookJoy-specific nihari-launch skill that points at marketing/nihari/.
Reference video
Watch the full tutorial.
The single reference video that explains the whole flow — same eight steps, demonstrated end-to-end. Watch it once before Step 1, then keep this playbook open while you build.
Claude Code + Blotato — full social media automation walkthrough
logo.png, brand_voice.md, and your Blotato API key into the project folder, and you've shipped your first AI-scheduled UAE recipe campaign within an hour.