Full-view per campaign — infographic, app features, social captions, viral video scripts and a campaign avatar. New campaigns slot in here as we run them.
Shareable public link — no /eatcookjoy-Playbook/ in the URL. Safe to drop in ads, decks and social posts.
Two sister properties feed into and from this playbook. Open them in a new tab — they live outside the playbook directory.
Each card opens the full creative brief — mindtree infographic, app feature notes, three social captions, TikTok + Reels scripts, and the campaign avatar.
~/.claude.json config and EatCookJoy prompt patterns.
Open videos setup →
12-hour slow-cooked Mughal heritage in a bowl — brought to your kitchen by a vetted chef. Includes infographic, app features, Chef Ayesha avatar, three captions and two video scripts.
Open campaignLentils + slow-cooked beef. Hero campaign for Ramadan 2027 prep. Same mindtree framework, new heritage block.
UAE/Yemeni heritage. Activates the "Emirati Heritage" themed-session SKU. National Day window.
Hyderabadi vs Sindhi vs Lucknowi. User picks; chef matches by regional speciality. Built-in UGC angle, viral mechanic.