EatCookJoy UAE — Investor Pitch · $100K · 20% Equity

● Live

▸ 00a · Heritage at home · Live campaign

Nihari — the dish your wife never cooks.

The first EatCookJoy UAE campaign reel — autoplaying here. Heritage Pakistani slow-braised nihari, delivered into Emirati and Pakistani households across Dubai. Chef Ayesha voiceover; 9:16 vertical built for TikTok & Instagram Reels.

Plays muted on page open — tap the campaign page for sound + the full script deck.

▶ Open campaign ⬇ Download MP4

The Ritual · How it works

EatCookJoy brings the chef
to your kitchen.

You pick the menu from 16,000+ recipes. The chef brings the groceries. The chef cooks in your home, at your convenience. The chef cleans the kitchen. The app — and the AI behind it — does the rest.

Family browsing menu on phone — 16,000+ recipes

01

Pick the menu

From 16,000+ recipes.

Halal · vegan · keto · allergen-filtered. AI suggests a balanced week for your household in 10 seconds.

Fresh groceries in market basket — Carrefour, Lulu, Spinneys

02

Groceries handled

Chef shops, or you do.

Carrefour · Lulu · Spinneys · Kibsons · Talabat Mart — one-tap order at chef-confirmed quantities.

Chef cooking in a home kitchen — EatCookJoy in action

03

Chef cooks at your home

In your kitchen, on your time.

UAE-vetted · food-handler cert tracked · HACCP-aware · cuisine specialist matched by your menu pick.

Family dinner at the table — joy of eating together

04

Kitchen cleaned

You eat. Joy stays.

Chef cleans before they leave — that's the deal. Rate the session in the app. AI learns for next week.

▸ The AI · the app · the difference

A chef in every kitchen — orchestrated by AI.

We're not a restaurant. We're not a delivery app. We are a chef connecting your kitchen to your home — and an AI agent that handles menu planning, allergen profiles, grocery quantities, chef matching, scheduling, payment splits and tax docs so the entire ritual happens in one tap.

16,000+

Recipes · halal-default

10 × 11

Allergens × dietary profiles

5 grocers

Carrefour · Lulu · Spinneys · Kibsons · Talabat

1 tap

From hunger to chef-confirmed

What we are

An AI app that connects your kitchen to your home.

500+ vetted chefs. Pick the one you want. They buy the groceries, come to your home, cook the meal, and clean the kitchen — all booked in the app.

The AI tracks every ingredient you use and auto-orders only what's missing — so your kitchen always has what it needs and nothing it doesn't.

Family kitchen at dinner — the home that EatCookJoy serves

The household

Your kitchen.
Your time.

No queues. No delivery. The chef cooks where you eat — and leaves the kitchen sparkling.

The chef

500+ vetted.
You pick.

Food-handler card · HACCP · freelancer permit · selfie liveness. Filter by cuisine, rating, dietary fit.

The AI

Tracks &
auto-orders.

Every ingredient logged. Only what's missing is re-ordered. Never run out, never over-buy.

How it works · four taps

01

Pick your chef.

Browse 500+ vetted chefs in the app — cuisine, rating, halal / vegan / allergen filter, photo.

02

Chef buys groceries.

You approve the ingredient list in-app. The chef shops on the way — Carrefour, Lulu, Spinneys.

03

Cooks & cleans.

Chef arrives, cooks the menu in your kitchen, plates the meal, and leaves the kitchen spotless.

04

AI keeps the pantry full.

The app tracks what you used and auto-orders only what's missing — for the next chef visit, or for you.

01 · The Problem

Dubai has everything delivered — and nothing cooked at home.

An expat-heavy city of long working hours, demanding tastes and rising delivery costs. Talabat owns 74% of UAE food delivery — but no platform answers the simple question: who cooks dinner in my own kitchen tonight?

89%

Expat population · across all seven emirates

AED 4,000

Avg. household monthly delivery spend

74%

Talabat share · UAE food delivery market

Zero

Trusted, bilingual, instant-book chef platforms

Late-night delivery boxes on a Dubai kitchen counter — the takeout problem

02 · The Solution

A chef at home, by Tuesday at 7pm.

Chef and family at the dining table — Eat Cook Joy ritual

EatCookJoy UAE is a three-sided marketplace — clients, chefs, operator — built on a 16,000+ recipe vault, an AI menu planner that respects 10 allergens × 11 dietary profiles, halal-first sourcing across Carrefour / Lulu / Spinneys / Kibsons / Talabat Mart, and an all-inclusive AED checkout that beats the market floor by 20–39%.

Instant book

Pick a chef, pick a slot, AED-confirmed — no quote ping-pong. Zero of 23 competitors offer this today.

AI menu

Halal default, allergen-aware, family-size aware. 16,000+ recipes mapped to chef capability and seasonal pantry.

Grocery, sorted

One-tap order to Carrefour / Lulu / Spinneys / Kibsons / Talabat Mart at chef-confirmed quantities.

Bilingual EN + AR

Full Arabic RTL UI · the only platform on the UAE shelf that ships it. Ramadan/Eid SKUs baked in.

03 · Market Opportunity

A USD 61.8M personal-chef market — inside a USD 50B foodservice tide.

The UAE personal-chef segment was USD 41.1M in 2024 and reaches USD 61.8M by 2030 — a 7.3% CAGR, the fastest in MEA. That number sits inside a UAE food-service market projected at USD 50.21B by 2033 (12.2% CAGR) and a UAE corporate-catering market of USD 2.25B already in 2024 — the B2B adjacency.

USD 41.1M

UAE personal-chef · 2024

Grand View Research baseline

USD 61.8M

UAE personal-chef · 2030

7.3% CAGR · fastest-growing in MEA

USD 50.21B

UAE food-service · 2033

12.2% CAGR · the broader tide

USD 2.25B

UAE corporate catering · 2024

5.78% CAGR · B2B adjacency

Dubai skyline at dusk — the addressable market

04 · Feasibility Verdict

An independent feasibility study calls it: Conditional Go.

Verdict · EatCookJoy UAE Full Feasibility Study 2026

"Conditional Go — viable with disciplined execution and a 3–5 year horizon."

Demand is real and the market is growing — but profitability requires disciplined unit economics and sustained operation. The investment thesis is a 3-year capital-disciplined build to a margin-positive Y3.

Demand evidence

89% expat population seeking home / health cuisine
Dubai welcomed 14.36M visitors (2022)
Dubai F&B grew 15% in H1 2025
Health-conscious & allergen-aware consumer shift
Chef-as-freelancer supply economy maturing

Key assumptions

Chef COGS 50–65% of session price
Blended ARPU AED 147–440/yr
Monthly churn ~15%
Gross margin at scale 30–55%
5% VAT applies

05 · App Platform + AI Marketplace · $100K Founder Build

Three apps. One kitchen.

The Client app, Chef app and Admin dashboard are scoped, designed and ready — 16 rendered slides, iOS-26 device frames, a working web-component deck runtime, plus the AI technology marketplace that powers chef matching, menu planning and grocery routing. The founder contributes a USD 100,000 in-kind build (Mobile App + AI Marketplace) — investor capital pays for chefs and clients, not engineering.

Live in five Gulf markets:

🇦🇪 UAE AED 🇸🇦 KSA SAR 🇶🇦 Qatar QAR 🇴🇲 Oman OMR 🇧🇭 Bahrain BHD

▸ 05·DCS · App-development design concept

Six rendered slides
from the spec deck.

↗ Open the app-dev brief

All six slides are rendered at full resolution in the app-development brief — open the brief above to see the 16-slide deck, JSX source files and the live web-component runtime.

● Live build

▸ 05·0 · The app · live walkthrough

Three apps. Already running.

Captured directly from the founder's device — the EatCookJoy chef-booking experience, end-to-end. Browse 847+ chefs, custom menu builder, AI weekly meal-plan, AED checkout. This is the build that ships to the UAE store — not a prototype.

Recorded May 2026 · iOS · Plays muted on open — tap the speaker for audio.

↗ App-dev brief ⬇ Download MP4

▸ 05a · Client app · iOS · Web · Android

For the family
with a full week.

Browse 847+ chefs by cuisine, certification, rating and photo. Custom menu builder per session. Halal · vegan · keto · allergen filters. AI weekly meal-plan suggestions across 16,848 recipes. AED-confirmed checkout · in-app chat · post-session NPS.

FLOW 01

Browse · book · pay

FLOW 02

AI weekly meal-plan

FLOW 03

Snap-a-Dish · AI re-create

FLOW 04

Recurring weekly chef

Chef preparing dinner in a UAE home kitchen — EatCookJoy chef onboarding

● Onboarded chef · Dubai

▸ 05b · Chef app · Mobile-first · Onboarding + Compliance

For the chef
with a full calendar.

Built mobile-first because chefs live on their phones between kitchens. Onboarding in six green ticks — every cert tracked, auto-renewal nudges 30 and 7 days out. UAE-aware: Dubai Municipality food card, HACCP, freelancer permit, selfie liveness. Daily session view · instant-accept inbox · auto VAT-ready payouts.

Onboarding · "You're cleared to cook."

✓ Emirates ID

✓ Dubai Municipality food card

✓ HACCP Allergen

✓ Bank IBAN (Stripe)

✓ Freelancer permit

✓ Selfie liveness

Auto Stripe payout T+2 VAT auto-gen Cert auto-suspend RTL Arabic

▸ 05c · Operator dashboard · Web · desktop-first

🇦🇪 UAE first · Gulf on the toggle

The whole
UAE business —
one screen.

Bookings, chefs, compliance, payments and demand heatmaps in a single surface. UAE is the default view; KSA · Qatar · Oman · Bahrain are one tap away. AED-base KPI roll-up; live booking feed across all five currencies.

UNIFIED OPS

Scheduling · support · chef onboarding

KPI ROLL-UP

Bookings · AOV · NPS · repeat

EMIRATE HEATMAP

Dubai · Abu Dhabi · Sharjah · Northern

COMPLIANCE

DM food card · HACCP · permit · auto-suspend

admin.eatcookjoy.com/dashboard

TUESDAY 12 MAY · 14:42 GST

Gulf operations · live

🇦🇪 UAE 🇸🇦 KSA 🇶🇦 QA 🇴🇲 OM 🇧🇭 BH

BOOKINGS · 24H

1,284 +18%

AED 412 AOV

CHEF UTILISATION

74% +6 pts

847 active chefs

NPS (ROLLING 30D)

68 +4

Repeat rate 41%

CERT COMPLIANCE

99.2% −0.4

7 expiring 30d

GEOGRAPHIC DEMAND · LAST 7D

Dubai · KSA top

Where the bookings are

Open the full Specs page →

16-slide embedded deck · slide-jump grid · per-file JSX/JS/CSS source downloads · iOS frame component · deck-stage runtime.

Open Gulf SoW →

Five-country scope · payments matrix · grocery integrations · compliance · AI · risks · timeline · team.

05d · Payment Infrastructure

Every way a Gulf customer wants to pay.

Three payment rails working together: Stripe Connect as the backbone for multi-currency settlement and split payouts; Tabby and Tamara for BNPL where the Gulf customer expects it; international cards, digital wallets and Gulf-local rails (Mada, Network International, KNET, Benefit) at checkout — all tokenised, 3DS 2.0, no card details stored.

S

BACKBONE

Stripe Connect

Client pay → automatic platform-fee split → chef payout in 2 business days. Native multi-currency settlement across AED · SAR · QAR · OMR · BHD. Automated VAT (UAE 5% + KSA ZATCA 15%), refunds, disputes, tax docs.

Split payments Auto payouts 5 currencies

T

BNPL · UAE · KSA · QA · KW

Tabby

Splits the booking into 4 interest-free instalments. Platform receives full payment immediately — Tabby carries the risk. Leading Gulf BNPL provider.

4× instalments Interest-free Instant payout

t

BNPL · KSA LEADER

Tamara

BNPL market leader in KSA. 3 instalments. Critical alongside Tabby — significantly higher adoption in Saudi. Client chooses at checkout.

3× instalments KSA leader SAR · AED · KWD

International Cards

VISA

AMERICAN
EXPRESS

UNION
PAY

Visa · Mastercard · Amex · UnionPay
3DS 2.0 on all transactions
Tokenised saved cards · no PCI burden
One-tap repeat payments

Digital Wallets

 Pay

Google Pay

SAMSUNG Pay

PayPal

Apple Pay · biometric tap
Google Pay · Samsung Pay
PayPal · international clients
Wallet auto-detected per device
All tokenised · no card details stored

Gulf-Local Rails

مدىMada

NETWORK
INT'L

KNET

BENEFIT

Mada · KSA debit (required)
Network International · UAE acquiring
KNET · Kuwait · Benefit · Bahrain
IBAN transfer · corporate & B2B

05e · Grocery · one tap · zero shopping

From menu pick to groceries at your door — one tap.

Pick your menu. The app auto-generates the ingredient list at chef-confirmed quantities. We cross-check five Gulf grocery providers for live price + stock. Cheapest in-stock combination wins. One tap orders it to your door, the chef's prep kitchen, or both.

01

Pick menu

From 16,000+ recipes in the vault

02

List auto-built

Chef-confirmed quantities · family size aware

03

5 providers checked

Live price + stock across the Gulf

04

Tap to buy

Cheapest in-stock combo wins

05

Delivered

Your home · chef kitchen · or split

n

UAE · KSA

Noon

Marketplace · barcode search · live price + stock · cart + order

T

All 6 GCC

Talabat Grocery

30-min delivery · most comprehensive Gulf coverage · live inventory

QK

15-min

Careem Quik

15-min last-mile · "I'm missing a lemon" mid-session runs

K

Premium

Kibsons

Farm-to-home · halal meat · premium produce · scheduled chef-stock

i

Backup

InstaShop

Aggregator · Carrefour · Choithrams · Spinneys · auto-switch routing

▸ App screen 1 · menu pick

Tuesday dinner · Mixed Grill Kebab

Mixed Grill Kebab · lamb & chicken ✓

Mandi rice · saffron ✓

Hummus + tabbouleh ✓

Mansaf · slow-cooked lamb + Add

Serves 6 · halal · 75 min

▸ App screen 2 · ingredient list

14 items · auto-generated

Lamb shoulder · halal · 1.2 kgAED 64

Chicken breast · halal · 1 kgAED 38

Basmati rice · 1 kgAED 18

Saffron · sumac · za'atarAED 28

Tahini · 250 gAED 12

+ 9 more items (parsley, lemon, onion…)…

Cheapest in-stock comboAED 187

▸ App screen 3 · click to buy

Route + pay · one tap

🛒 Carrefour via TalabatAED 142 · 30 min

🥩 Kibsons · halal meatAED 42 · 8am slot

🌶️ Saffron · NoonAED 3 · with order

Deliver toHome · 18:00

06 · Business Model

Four revenue streams · 22–25% blended take.

Marketplace commission

~20% on every session · steps 15→18% as quality matures. Core revenue line.

Premium AI subscription

AED 99–199/mo for menu planning, allergen profiles, family-size optimisation, weekly batches.

Grocery sourcing markup

Up to 20% on grocery passthrough · Carrefour / Lulu / Spinneys / Kibsons / Talabat Mart.

Corporate & events

B2B catering — the USD 2.25B UAE corporate-catering adjacency that gives the chef bench full utilisation Mon–Fri.

AED 21,600

Annual LTV per weekly subscriber

AED 130

Cost per meal (vs AED 400+ restaurant)

67%

Cheaper than restaurant equivalent

22

Sessions/day to break even

07 · 5-Year AED P&L Projection

From −24.5% in 2027 to +25.4% margin in 2031.

Sourced from the Full Feasibility Study 2026 — the third financial model alongside the §07 USD 2-year P&L and the AED 1M pitch 3-year P&L in the master playbook. Treat as a viable scenario, not a forecast — the build is paced to the demand-validation milestones inside each year.

Year	Sessions / mo	Revenue (AED)	Net (AED)	Margin
2027	200	1,008,000	−247,000	−24.5%
2028	~400	2,970,000	+136,000	+4.6%
2029	~800	6,336,000	+968,000	+15.3%
2030	~1,400	12,000,000	+2,600,000	+21.7%
2031	~2,000	19,968,000	+5,080,000	+25.4%

AED 35–50K

Pre-revenue burn / mo

AED 55–100K

Year-1 burn / mo

AED 100–200K+

Year-2–3 burn / mo · growth phase

Mo. 18–24

Break-even · at 500 sessions / mo

08 · UAE Regulatory Setup

Licence path mapped, costs in writing.

Every UAE authority that touches a food-tech business — identified, mapped to a deliverable document, costed in AED. The setup is not theoretical. It is a sequence of named licences from named regulators with known fees and known timelines.

DED

🇦🇪 Government

Dubai DED / DET

Department of Economy & Tourism — commercial licence, trade-name reservation, MOA, initial approval.

Trade Licence MOA

DM

🇦🇪 Municipality

Dubai Municipality

Food-handler health cards · catering permit · HACCP certification per kitchen.

Food Card HACCP

ESMA

🇦🇪 Federal

ESMA · Halal Cert

Emirates Authority for Standardisation & Metrology — halal certification mark for every chef + recipe.

Halal Mark Standard

PDPA

🇦🇪 Data law

UAE PDPL

Personal Data Protection Law — consent, residency, breach notification, DPO designation.

Consent Residency

FTA

🇦🇪 Tax

Federal Tax Authority

VAT registration (5%) · UAE Corporate Tax 15% · tax invoices auto-generated by the platform.

VAT 5% CT 15%

GDRFA

🇦🇪 Residency

GDRFA · Visas

Investor & employee residence visas · Emirates ID · medical fitness · biometric capture.

Visa Emirates ID

▸ Documents on file · day-one

📄 Trade Licence 📄 MOA 📄 Tenancy / Ejari 📄 Food-handler card 📄 HACCP cert 📄 ESMA Halal mark 📄 Freelancer permit 📄 PDPL consent template 📄 VAT certificate 📄 Emirates ID · staff 📄 Investor visa 📄 Insurance · public liability

Structure / Add-on	Cost (AED)	Notes
Free Zone LLC (Meydan / IFZA)	15,000–25,000	Recommended for Phase 1
Mainland DED LLC	25,000–40,000	Broader operational flexibility
Dual structure (FZ + Mainland)	35,000–55,000	Maximum reach · adds compliance burden
Catering licence add-on	20,000–35,000	If ECJ UAE operates own kitchen
HACCP certification	5,000–10,000	Per kitchen · required for food handling
Health cards (per staff)	300–500 ea.	Dubai Municipality Food Handler card

Launch capital

AED 141,450–437,000 — recommended target AED 200K–300K for a lean, credible launch.

3-year cumulative

Total investment incl. accumulated losses: AED 800K–1.5M before consistent profitability.

Break-even

~Month 18–24, contingent on reaching 500 sessions / month. Profitability at scale in Year 3.

09 · Competition

The gap is real — and nobody covers it.

Twelve key competitors mapped across UAE-native, global marketplace and premium-concierge models. None ship instant booking. None ship a full Arabic RTL UI. None have all-inclusive AED on the hero page. The mid-tier subscription is open.

0 / 23

Offer true instant booking

0 / 23

Ship Arabic ar-AE UI

3 / 23

Show AED on the hero page

0 / 23

Run a mid-tier subscription

Mapped: HeyChef.ae · Take a Chef · ChefMaison · Splidu · InstaChef · MiumMium · Cozymeal · EAZ Chef · Elite Butlers · The Chef Blade · Private Chefs Atelier · YHANGRY · Biospan. Full brand cards (websites + IG + TikTok) live in the master playbook at §04 Competition ↗.

10 · SWOT

Where EatCookJoy wins — and where it's exposed.

Strengths

Instant booking + AI menu (none of the 23 offer it)
Arabic-first UX (0 of 23 ship it)
All-inclusive AED transparency on the hero
UAE legal entity + insured/OHC-verified compliance moat
Cultural SKUs — Ramadan, Eid, majlis

Weaknesses

Chef-supply depth (25 target vs Take a Chef 610 / ChefMaison 712)
Zero SEO history
Zero brand & social proof at launch
Bootstrap budget vs VC-backed competitors
Direct overlap with HeyChef.ae's 6-year Dubai head start

Opportunities

USD 2.25B UAE corporate-catering B2B adjacency
Health-conscious + allergen-aware consumer shift
Chef-as-freelancer supply economy maturing
Mid-tier subscription gap — no one occupies it
Gulf master franchise → KSA · QA · OM · BH
SaaS pivot — AI meal planning · grocery coordination · USD 95M target by 2030

Threats

Talabat dominance (74% of UAE delivery) — capital + distribution
CAC exceeding LTV in Year 1 (8–12 month payback)
Chef quality inconsistency
Regulatory / food-safety non-compliance
Chef disintermediation · macro spend sensitivity

11 · Go-To-Market & Franchise

Three phases: Dubai → UAE → GCC.

Phase 1 — Dubai (Mo. 0–6)

20 founding chefs · 50 founding families · manual SMS outreach · AED 200K–300K lean launch capital · BNI network activation · SEO-first content cadence.

Phase 2 — UAE (Mo. 6–18)

Abu Dhabi · Sharjah · 100 chefs · 500 families · paid acquisition layer · B2B / corporate-catering pilot · Ramadan / Eid SKU launch.

Phase 3 — GCC (Mo. 18–36)

KSA · Qatar · Oman · Bahrain via franchise packs (AED 55K–85K). Same codebase, country switcher live in admin from Day 1.

AED 220K

Year-1 marketing budget

AED 450

CAC target

4.8×

LTV : CAC ratio

AED 55–85K

Franchise pack (per market)

11b · Traction · Validation · US Proof

This isn't a pitch deck. It's already running.

EatCookJoy has been live in Austin since 2022 — bootstrapped, then institutionally funded. The UAE launch is not a concept — it's the same platform, the same code, the same chef-onboarding flow, applied to a new market under a master franchise. App testing is in week 8.

US Series · 2025

$4M

Raised in 2025 against the US Austin pilot — lead investor + new investor pool.

Current valuation

$27M

Post-money company valuation following the 2025 US round. UAE franchise priced off this baseline.

US revenue · 2025 plan

$1.0M

2025 revenue plan — up from $182K in 2024 · 61% gross margin · $1M ARR crossed in under 8 months.

App testing · live now

Week 8

UAE app in active testing — same codebase as Austin, country switcher live, payments + grocery integrations wired.

🇺🇸

Austin · live since 2022 · proof of model

Three years live. Bootstrapped to $1M ARR. Then institutionalised.

EatCookJoy was bootstrapped in Austin — coordinating chefs and clients by hand until it crossed six figures in annualized revenue. When Silicon Valley investors filed it under "chef marketplace", Zainab rebranded to Snilito the same week; a new investor pool engaged, a lead investment followed. The UAE franchise inherits this play-tested platform, not a prototype.

Austin · San Antonio · Houston · Dallas Hypernest Labs case study ↗

1,086 hrs

Saved · client households

~5,000

Servings · Austin pilot

$8–$14

Per serving · Austin

61%

Gross margin · 2024 actual

2022

Austin launch

Bootstrapped · manual coordination

2024

$182K revenue

61% gross margin · 4-city pilot

2025

$4M raised · $27M val.

$1M ARR crossed · US Series A

May 2026 · UAE

Week 8 · testing

Gulf master franchise · launch Jun '26

11c · Gulf AI Ecosystem · Hub71 · Funding precedents

Capital flows to the Gulf food-tech rail — already.

EatCookJoy lands into an active AI- and food-tech investment cycle across the UAE and Saudi Arabia. Hub71 (Mubadala) underwrites it in Abu Dhabi. Public Investment Fund (PIF), STV, MEVP, BECO Capital, Wamda and Shorooq drive cheque-writing across the region. Below — ten precedents with rounds, valuations and outcomes.

71

🇦🇪 Abu Dhabi

Hub71

Mubadala-backed global tech ecosystem · AED 500K+ Cohort offer · subsidised office + visas + healthcare. Tier-1 onboarding target.

PIF

🇸🇦 Saudi

PIF · STV · BECO

Public Investment Fund + STV (Saudi Tech Ventures) + BECO Capital — anchor LPs / direct cheques into Gulf food-tech & AI.

G42

🇦🇪 AI

G42 · MGX

UAE AI champions · MGX AI fund USD 100B target. Foreshadows Gulf as a global AI investor + builder, not just a market.

GULFOOD
TECH

🇦🇪 F&B

Gulfood + DIC

Gulfood Startup Platform + Dubai International Chamber — 415 international food-tech companies engaged at Gulfood 2025.

Ten Gulf food-tech & AI precedents.

talabat

Talabat

Food delivery · 🇰🇼 → GCC. USD 2.4B Dubai IPO 2024. 74% UAE delivery share.

careem

Careem

Super-app · 🇦🇪. USD 3.1B Uber acquisition 2019. First Arab unicorn.

tabby

Tabby

BNPL · 🇦🇪🇸🇦. USD 1.5B valuation 2024. Series D · Wellington, PayPal Ventures.

tamara

Tamara

BNPL · 🇸🇦. USD 1B+ valuation. Series C led by SNB Capital. KSA leader.

noon

Noon

E-commerce + grocery · 🇦🇪🇸🇦. USD 1B founding 2017. PIF + Alabbar.

KITOPI

Kitopi

Cloud kitchen · 🇦🇪. USD 415M Series C 2021. Unicorn · SoftBank Vision.

Calo

Meal subscription · 🇸🇦🇧🇭. USD 25M Series B. STV-led. Direct ECJ adjacency.

EPIK

Epik Foods

Healthy meals · 🇸🇦. USD 15.5M Series A 2024. Expansion to KSA + GCC.

HelloChef

Hello Chef

Meal kit · 🇦🇪. USD 5.6M raised. Direct comparable in UAE meal-prep adjacency.

FUNCH

Funch

Workplace meals · 🇦🇪. USD 500K pre-seed 2024. B2B-only adjacency to ECJ corporate.

The market doesn't need convincing.

Ten Gulf food-tech and AI companies have already crossed the funding milestones EatCookJoy is targeting. The thesis is proved — we are the chef-at-home wedge.

USD 5B+ raised across the 10 3 unicorns 1 USD 2.4B IPO · 1 USD 3.1B exit

EatCookJoy

Gulf Master Franchise · 2026

12 · The Ask

Franchise the AI technology — five Gulf markets.

$100,000 per country · 5 markets · $500,000 total Gulf. Per market: 80% to working partner & investors, 20% retained by the founder. Mobile app + proprietary AI engine delivered Day 1.

🇦🇪

UAE

Anchor market

$100K

AED 367K · 80% equity

🇸🇦

Saudi (KSA)

Available

$100K

SAR 375K · 80% equity

🇶🇦

Qatar

Available

$100K

QAR 364K · 80% equity

🇴🇲

Oman

Available

$100K

OMR 38K · 80% equity

🇧🇭

Bahrain

Available

$100K

BHD 37.7K · 80% equity

Each $100,000 cheque buys one country's franchise — UAE, KSA, Qatar, Oman or Bahrain. Per market: the working partner & investors hold 80% equity in that country's operating entity; the founder retains 20%. Every franchise comes with the fully functional mobile app + proprietary AI engine on Day 1 (Client + Chef + Admin · same codebase already live in Austin · technology patented worldwide). Countries can be signed individually or bundled — the full Gulf master franchise totals $500,000 across 5 markets. Investor capital funds the founding chefs, the first 50 households, marketing and licence costs. No SAFE, no convertible note — clean equity at signing.

What you get — per $100K

80% equity in that country's operating entity (founder retains 20%) — clean common at signing
Country-exclusive franchise rights — one of UAE · KSA · Qatar · Oman · Bahrain
Fully functional mobile app — Client + Chef + Admin live on iOS · Web · Android
Proprietary AI engine — patented worldwide · dietary inheritance · allergen-aware menus · grocery-list automation
Same codebase as the Austin platform · 3 years tested
Break-even Q3 2028 · margin-positive Year 3

Use of $100,000 (per country)

40% · Chef acquisition (founding 25 chefs, vetting, food-handler certs)
35% · Client acquisition + marketing (CAC, BNI, content)
25% · Country licence + kitchen + insurance + day-one team
Mobile app + AI engine delivered as in-kind — not a P&L line

Investment · Per Country

$100K

× 5 countries = $500K total Gulf

80%

Working partner & investors

20%

Founder · retained

+ Mobile app + AI · Day-one functional · Patented worldwide

Cheque · per country

$100,000

Equity split (per country)

80% partner · 20% founder

App + AI

Delivered · patented

Total Gulf

5 × $100K = $500K

12b · The product family · already live

Two products, one ecosystem.

www.eatcookjoy-uae.com is the chef-at-home marketplace. app.snellito.ai is the free AI recipe vault — every household keeps their own recipes, the AI learns their tastes, and the marketplace converts that intent into a chef booking. Free product → loved by households → funnel into paid chef sessions.

EatCookJoy UAE — chef-at-home marketplace

www.eatcookjoy-uae.com

● LIVE

Marketplace · paid

eatcookjoy-uae.com

The chef, in your home.

Browse vetted chefs · halal-first menu builder · AED-confirmed checkout · in-app chat · cert-tracked compliance · 5 grocery providers connected. The paid marketplace where the booking happens.

Marketplace UAE first · Gulf next Bilingual · Arabic + English

Open site ↗

app.snellito.ai

● FREE

AI Recipe Vault · Free

snellito.app

Keep your recipes here — free, forever.

Snap a photo of any dish. AI recognises it, stores it in your private vault, learns what your household likes, suggests next-week's menu. Free for every household — the top of the EatCookJoy funnel.

Free for households Snap-a-Dish AI Funnel into chef bookings

Open app ↗

Snellito captures households at zero cost. EatCookJoy converts the relationship into a paid chef booking when the household wants more than a recipe.

Top of funnel · free Bottom of funnel · paid

13 · Team & Hiring Plan

Founder-led · built to scale lean.

Zainab Ghadiyali — founder/CEO, EatCookJoy Inc. — leads product vision, investor relations, US ops. Aziz Saif — Gulf master franchise & business development, Middle East — owns the UAE launch, Gulf capital, BD and the in-kind app build.

In place

Zainab Ghadiyali — Founder / CEO
Aziz Saif — Gulf Master Franchise · BD ME
Mariela — Product / Comms
Sindhu Satish — Engineering
Marla — Customer Support
Arturo Revelo — Sales / CRM

Year-1 hires

UAE Country Manager · Mo. 0
Chef Network Lead · Mo. 1
Performance Marketing · Mo. 2
Customer Experience (AR/EN) · Mo. 3

14 · Closing

The whole deck — downloadable, offline-ready.

Three formats: this scrollable power page (now bookmarkable), the 16-slide engineering deck (HTML or PowerPoint), and a printable copy on the playbook. Hand this URL to any investor — it carries every figure on this page plus the full source playbook one click away.

HTML · 5.4 MB

Standalone slide deck

Self-contained 16-slide HTML. Every image embedded. Open offline, share by email, no internet needed.

↓ Download HTML

Self-contained HTML

Print-ready export

Same 16 slides as one HTML file. Use the browser Print → Save as PDF for boardroom printing.

↓ Download HTML

Slide viewer

Open the slide deck

In-browser 16:9 viewer · arrow-key nav · fullscreen · download buttons baked in.

▶ Open viewer