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Do-It-Yourself · AI Marketing · No Agency Retainer

Run your own marketing
for levin.ae.

The full technical breakdown of the AI social-media workflow — Claude Code + VS Code + Blotato — wired specifically for Levin LED Lighting. Built so the Levin team can run a month of room transformations, colour-temperature guides and energy-saving content from one Claude Code session, without paying an agency a single dirham of retainer.

3 tools 8 steps 9 social platforms AED 0 agency fee 1 reference video

Overview · 2 minute read

What this playbook gives you.

A reproducible, click-by-click setup so the Levin LED Lighting team can run social-media marketing themselves — no agency retainer, no per-post fee. The same AI workflow shown in the reference video, but every prompt, the brand lock, and the publishing schedule are pre-wired for levin.ae — LED lighting for villas, retail, hospitality and fit-out across the UAE.

Why "no agency"? A UAE marketing agency charges AED 4,000–9,000+/month on retainer to post 12–20 times. This playbook does the same — research, copy, visuals, scheduling across 9 networks — for the cost of one Claude.ai subscription (USD 20/mo) plus a Blotato plan. You keep the logins, the data, and the control.

The three-tool stack

ToolPurposeLink
Claude.ai (paid)The AI engine — from USD 20/mo. Powers Claude Code in VS Code: writes captions, drafts lighting guides, builds the schedule.claude.ai
Visual Studio CodeFree IDE — the host environment for Claude Code.code.visualstudio.com
BlotatoMCP server + social scheduler. Turns project photos into visuals and publishes across 9 networks.blotato.com

Two free-but-essential tools you'll also use: Instagram & Pinterest (Levin's highest-reach visual channels for interiors) and Google Business Profile so "LED lights / lighting shop near me" buyers find you.

Playbook colour & voice (used everywhere below)

Levin Cyan · #19B6E6 Warm Glow · #FFB020 Night Navy · #070B12 Light · #EDF1F6

Levin voice: a lighting expert who makes a space look incredible. Clear on lumens, colour temperature and energy savings, never jargon-heavy. Mixes English with a natural Arabic line for UAE clients. Always tagged #LevinLighting #LightYourSpace.

Step 1 of 8

1 Prerequisites & accounts.

Create the three accounts before anything else. The Claude.ai subscription is the only mandatory paid cost up front (USD 20/mo minimum).

claude.ai · sign-up
Account 1

Claude.ai Pro — USD 20/mo

The AI engine that powers Claude Code. Sign up, add a card, confirm email.

🔑 Email + password
💳 Pro plan · USD 20/mo
Confirm and continue
code.visualstudio.com
Account 2 · Free

Visual Studio Code

Download the installer for Windows / Mac / Linux. Open it once it installs — that's it for now.

Download (Mac / Win / Linux)
📦 Run installer
Launch VS Code
blotato.com · sign-up
Account 3

Blotato

MCP server + scheduler. We'll grab the API key in Step 5, but create the account now.

📧 Sign-up with work email
🎛 Pick a plan (or trial)
🔌 Confirm — we'll come back
levin.ae · brand assets
Levin LED Lighting

Pull your brand assets

Grab the Levin logo (PNG, transparent), the verified NAP (levin.ae · UAE · WhatsApp), 10–15 finished install / before-after photos, and the cyan #19B6E6.

🖼 logo.png + projects/*.jpg
📍 NAP + product ranges
📝 brand_voice.md (1 page)

Step 2 of 8

2 Install Claude Code in VS Code.

A one-time, five-minute install. Once Claude Code is wired into VS Code, you run everything from inside the editor.

  1. Open VS Code → click the Extensions icon in the left sidebar.
  2. Search "Claude Code" → install the one by Anthropic.
  3. Create a local project folder — e.g. levin-marketing — via File → Open Folder.
  4. Drop in your brand assets (logo, project photos, brand_voice.md).
  5. Click the Claude Code icon (top-right), sign in, set mode to "Edit Automatically".

Step 3 of 8

3 Generate social media content.

Drop these two prompts into Claude Code, one after the other. The first does the research; the second writes the per-platform .md files for a real Levin topic.

Prompt · 3a · research
Research how to choose the right colour temperature for a home and retail space
(warm 2700K vs neutral 4000K vs cool 6000K) and why it changes how a room feels and sells,
and write a thought-provoking post for UAE homeowners, interior designers and fit-out contractors,
for an LED lighting brand (levin.ae). Voice: a lighting expert who makes spaces look incredible —
clear on lumens and energy savings, no jargon. No fluff openers.
Prompt · 3b · write per-platform files
Create a file in this project for an Instagram caption, plus files for Pinterest, Facebook,
a YouTube description and a Google Business Profile post — each respecting that platform's limit
and tone. Keep the Levin voice. Lead with a concrete benefit (up to 80% less energy than halogen;
the right Kelvin for each room). Always include #LevinLighting #LightYourSpace and 1-3 reach tags
from {#LEDLightingUAE #InteriorLightingDubai #SmartLightingUAE #FacadeLighting #CoveLighting}.
Add a short Arabic line for the UAE audience.
Claude Code · file tree
Output · what Claude creates

Per-platform .md files

📄 instagram.md
📄 pinterest.md
📄 facebook.md
📄 youtube.md
📄 gbp-post.md · local SEO
Claude Code · preview
Output · Instagram preview

Sample caption

"Same room, two different moods — it's all in the Kelvin. Warm 2700K makes a majlis feel calm; 4000K keeps a kitchen crisp and clean. Our LED downlights do both, dimmable, and pull up to 80% less power than halogen…"

# #LevinLighting · #LightYourSpace · #LEDLightingUAE

Step 4 of 8

4 Set up brand voice (memory.md).

One short conversation locks the Levin voice into a memory.md file — Claude reads it for every future post, so you never re-explain the brand.

Prompt · 4 · brand voice
Can you incorporate my brand voice for these posts and for posts moving forward?

Claude asks four guided questions — answer them for Levin like this:

QuestionPickLevin answer
ToneBold/direct, Casual, Professional, WittyExpert/warm — designer-friendly, confident, never jargon-heavy.
AudienceHomeowners, Designers, Contractors, Retail/hospitalityUAE spaces — Villa-owner Fatima, Designer Omar, Fit-out contractor Raj.
PerspectiveIndustry insider, Educator, ContrarianLighting-expert educator — explains Kelvin, lumens, energy plainly.
Emoji styleNone / Minimal / Welcome / RulesMinimal — 1-2 max, light emojis only (💡✨).
What gets saved: a memory.md file with the non-negotiables: energy savings vs halogen, right colour temperature per room, dimmable & smart options, warranty, project photos, and a natural Arabic line where it fits. Claude references it on every post from now on.

Step 5 of 8

5 Connect the Blotato MCP server.

Grab the setup command from Blotato Settings → APIs → Copy Setup Command, then paste it into Claude Code with the wrapper instruction below.

From Blotato · raw setup command
claude mcp add blotato \
  --url https://mcp.blotato.com/mcp \
  --header "blotato-api-key: YOUR_API_KEY"
Paste this into Claude Code (with the command above appended)
Add the following MCP server as if you were running the `claude mcp add` command,
and add it to user scope in .claude.json. Create the file if it doesn't exist.

[paste the Blotato setup command here]

Then restart Claude Code — click the Claude Code icon again to open a fresh session.

Safety: the Blotato API key is the publishing master-key for Levin's social accounts. Paste it only into your local Claude Code — never into a webpage, chat, or shared doc.

Step 6 of 8

6 Generate a room / spec visual.

With the Instagram post open, prompt Claude. It calls the Blotato MCP server, fetches templates, and ships the visual to your Blotato library. Before/after room transformations and energy-saving math are Levin's best performers.

Prompt · 6 · before/after room + energy visual
Make a split-screen before/after room visual from the colour-temperature post for Instagram.
Use the Levin brand: night-navy background, Levin cyan (#19B6E6) accent, warm glow (#FFB020) callouts,
logo bottom-right, the lit space is the hero. Overlay the benefit honestly:
"Halogen 50W → Levin LED 6W · same brightness". Send it to Blotato.

Available Blotato visual templates

Blotato · Videos library
5 templates to try

Before/After · Whiteboard · Spec · TV Wall · Newspaper

  • Before/After — dim room vs Levin-lit room. The #1 performer.
  • Whiteboard — "which Kelvin for which room" explainer.
  • Spec Card — wattage / lumens / energy-saving compare.
  • TV Wall — multi-frame project B-roll for Reels.
  • Newspaper — "AED saved per year vs halogen", editorial feel.
Blotato · preview
Where to find it

Blotato → Videos

Claude returns a URL; open Blotato → Videos to preview. Approve, regenerate, or send straight to scheduling.

🎬 Majlis before/after · v1
Approve → push to scheduler
Regenerate (cyan + warm only)

Step 7 of 8

7 Connect social accounts in Blotato.

In Blotato: Settings → Accounts → one-click OAuth for each network. Do this once; if a token expires, return here and hit Reconnect.

Blotato · Accounts
9 networks · one-click OAuth

Connect all platforms

📷 Instagram · @levinlighting
📌 Pinterest · Levin Lighting
YouTube · @LevinLighting
💼 LinkedIn (designers/contractors)
📘 Facebook
🎵 TikTok
𝕏 Twitter / X
🧵 Threads
Blotato · Reconnect
When tokens expire

Settings → Accounts → Reconnect

If a post fails with an auth error, return here, click Reconnect, re-authorize, and ask Claude to retry the post.

For Levin, priority connection order is Instagram → Pinterest → YouTube → LinkedIn. Instagram + Pinterest carry the interiors imagery; LinkedIn reaches designers and fit-out contractors who specify lighting; YouTube is the long-tail engine for "which LED colour temperature" queries.

Step 8 of 8

8 Post & schedule via Claude Code.

Tell Claude in plain English what to do — it talks to Blotato in the background. This is the part an agency charges thousands for.

Prompt · 8 · post + schedule
Post the before/after room visual to Instagram now, schedule the colour-temperature explainer
for tomorrow 8pm UAE time, the energy-saving cost Reel for Saturday 11am UAE time, and the
Google Business Profile post for Friday morning. Tag all #LevinLighting #LightYourSpace and add
1-2 reach tags from {#LEDLightingUAE #InteriorLightingDubai #SmartLightingUAE}.

Downloads & resources

Direct downloads — no hunting.

Everything in one place: the Levin starter kit, plus the closest public Claude Code marketing tooling (creator Zubair Trabzada, 1.7k★) to bootstrap your levin-marketing folder.

How to use this for Levin. Clone the repo into levin-marketing. Keep four Claude Code skills active: social-audit, seo-content, email-sequence, market-launch. Re-skin each SKILL.md with the Levin brand lock (lighting-expert voice, energy + Kelvin clarity, English + Arabic, Levin cyan). Add a Levin before-after skill that pulls from your project photo folder weekly.

Reference video

Watch the full tutorial.

The single reference video that explains the whole AI workflow end-to-end — same eight steps, demonstrated start to finish. Watch it once before Step 1, then keep this playbook open while you build. Every prompt above is already Levin-flavoured — paste them in as-is.

YouTube · Reference

Claude Code + Blotato — full social media automation walkthrough

Open on YouTube ▸
What to do after the video. Re-open Step 1 and run through. Drop your logo.png, your project photos, brand_voice.md and your Blotato API key into the project folder, and you'll have your first AI-scheduled Levin campaign live within an hour — and you'll never write an agency a retainer cheque for it.
Built for levin.ae · no agency
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