Overview · 2 minute read
What this playbook gives you.
A reproducible, click-by-click setup so the Levin LED Lighting team can run social-media marketing themselves — no agency retainer, no per-post fee. The same AI workflow shown in the reference video, but every prompt, the brand lock, and the publishing schedule are pre-wired for levin.ae — LED lighting for villas, retail, hospitality and fit-out across the UAE.
The three-tool stack
| Tool | Purpose | Link |
|---|---|---|
| Claude.ai (paid) | The AI engine — from USD 20/mo. Powers Claude Code in VS Code: writes captions, drafts lighting guides, builds the schedule. | claude.ai |
| Visual Studio Code | Free IDE — the host environment for Claude Code. | code.visualstudio.com |
| Blotato | MCP server + social scheduler. Turns project photos into visuals and publishes across 9 networks. | blotato.com |
Two free-but-essential tools you'll also use: Instagram & Pinterest (Levin's highest-reach visual channels for interiors) and Google Business Profile so "LED lights / lighting shop near me" buyers find you.
Playbook colour & voice (used everywhere below)
Levin voice: a lighting expert who makes a space look incredible. Clear on lumens, colour temperature and energy savings, never jargon-heavy. Mixes English with a natural Arabic line for UAE clients. Always tagged #LevinLighting #LightYourSpace.
Step 1 of 8
1 Prerequisites & accounts.
Create the three accounts before anything else. The Claude.ai subscription is the only mandatory paid cost up front (USD 20/mo minimum).
Claude.ai Pro — USD 20/mo
The AI engine that powers Claude Code. Sign up, add a card, confirm email.
Visual Studio Code
Download the installer for Windows / Mac / Linux. Open it once it installs — that's it for now.
Blotato
MCP server + scheduler. We'll grab the API key in Step 5, but create the account now.
Pull your brand assets
Grab the Levin logo (PNG, transparent), the verified NAP (levin.ae · UAE · WhatsApp), 10–15 finished install / before-after photos, and the cyan #19B6E6.
Step 2 of 8
2 Install Claude Code in VS Code.
A one-time, five-minute install. Once Claude Code is wired into VS Code, you run everything from inside the editor.
- Open VS Code → click the Extensions icon in the left sidebar.
- Search "Claude Code" → install the one by Anthropic.
- Create a local project folder — e.g.
levin-marketing— via File → Open Folder. - Drop in your brand assets (logo, project photos,
brand_voice.md). - Click the Claude Code icon (top-right), sign in, set mode to "Edit Automatically".
Step 3 of 8
3 Generate social media content.
Drop these two prompts into Claude Code, one after the other. The first does the research; the second writes the per-platform .md files for a real Levin topic.
Research how to choose the right colour temperature for a home and retail space
(warm 2700K vs neutral 4000K vs cool 6000K) and why it changes how a room feels and sells,
and write a thought-provoking post for UAE homeowners, interior designers and fit-out contractors,
for an LED lighting brand (levin.ae). Voice: a lighting expert who makes spaces look incredible —
clear on lumens and energy savings, no jargon. No fluff openers.Create a file in this project for an Instagram caption, plus files for Pinterest, Facebook,
a YouTube description and a Google Business Profile post — each respecting that platform's limit
and tone. Keep the Levin voice. Lead with a concrete benefit (up to 80% less energy than halogen;
the right Kelvin for each room). Always include #LevinLighting #LightYourSpace and 1-3 reach tags
from {#LEDLightingUAE #InteriorLightingDubai #SmartLightingUAE #FacadeLighting #CoveLighting}.
Add a short Arabic line for the UAE audience.Per-platform .md files
Sample caption
"Same room, two different moods — it's all in the Kelvin. Warm 2700K makes a majlis feel calm; 4000K keeps a kitchen crisp and clean. Our LED downlights do both, dimmable, and pull up to 80% less power than halogen…"
Step 4 of 8
4 Set up brand voice (memory.md).
One short conversation locks the Levin voice into a memory.md file — Claude reads it for every future post, so you never re-explain the brand.
Can you incorporate my brand voice for these posts and for posts moving forward?Claude asks four guided questions — answer them for Levin like this:
| Question | Pick | Levin answer |
|---|---|---|
| Tone | Bold/direct, Casual, Professional, Witty | Expert/warm — designer-friendly, confident, never jargon-heavy. |
| Audience | Homeowners, Designers, Contractors, Retail/hospitality | UAE spaces — Villa-owner Fatima, Designer Omar, Fit-out contractor Raj. |
| Perspective | Industry insider, Educator, Contrarian | Lighting-expert educator — explains Kelvin, lumens, energy plainly. |
| Emoji style | None / Minimal / Welcome / Rules | Minimal — 1-2 max, light emojis only (💡✨). |
memory.md file with the non-negotiables: energy savings vs halogen, right colour temperature per room, dimmable & smart options, warranty, project photos, and a natural Arabic line where it fits. Claude references it on every post from now on.Step 5 of 8
5 Connect the Blotato MCP server.
Grab the setup command from Blotato Settings → APIs → Copy Setup Command, then paste it into Claude Code with the wrapper instruction below.
claude mcp add blotato \
--url https://mcp.blotato.com/mcp \
--header "blotato-api-key: YOUR_API_KEY"Add the following MCP server as if you were running the `claude mcp add` command,
and add it to user scope in .claude.json. Create the file if it doesn't exist.
[paste the Blotato setup command here]Then restart Claude Code — click the Claude Code icon again to open a fresh session.
Step 6 of 8
6 Generate a room / spec visual.
With the Instagram post open, prompt Claude. It calls the Blotato MCP server, fetches templates, and ships the visual to your Blotato library. Before/after room transformations and energy-saving math are Levin's best performers.
Make a split-screen before/after room visual from the colour-temperature post for Instagram.
Use the Levin brand: night-navy background, Levin cyan (#19B6E6) accent, warm glow (#FFB020) callouts,
logo bottom-right, the lit space is the hero. Overlay the benefit honestly:
"Halogen 50W → Levin LED 6W · same brightness". Send it to Blotato.Available Blotato visual templates
Before/After · Whiteboard · Spec · TV Wall · Newspaper
- Before/After — dim room vs Levin-lit room. The #1 performer.
- Whiteboard — "which Kelvin for which room" explainer.
- Spec Card — wattage / lumens / energy-saving compare.
- TV Wall — multi-frame project B-roll for Reels.
- Newspaper — "AED saved per year vs halogen", editorial feel.
Blotato → Videos
Claude returns a URL; open Blotato → Videos to preview. Approve, regenerate, or send straight to scheduling.
Step 7 of 8
7 Connect social accounts in Blotato.
In Blotato: Settings → Accounts → one-click OAuth for each network. Do this once; if a token expires, return here and hit Reconnect.
Connect all platforms
Settings → Accounts → Reconnect
If a post fails with an auth error, return here, click Reconnect, re-authorize, and ask Claude to retry the post.
For Levin, priority connection order is Instagram → Pinterest → YouTube → LinkedIn. Instagram + Pinterest carry the interiors imagery; LinkedIn reaches designers and fit-out contractors who specify lighting; YouTube is the long-tail engine for "which LED colour temperature" queries.
Step 8 of 8
8 Post & schedule via Claude Code.
Tell Claude in plain English what to do — it talks to Blotato in the background. This is the part an agency charges thousands for.
Post the before/after room visual to Instagram now, schedule the colour-temperature explainer
for tomorrow 8pm UAE time, the energy-saving cost Reel for Saturday 11am UAE time, and the
Google Business Profile post for Friday morning. Tag all #LevinLighting #LightYourSpace and add
1-2 reach tags from {#LEDLightingUAE #InteriorLightingDubai #SmartLightingUAE}.- View what's queued in Blotato → Calendar.
- If a post fails, check Settings → Accounts → Reconnect, then retry.
- For Levin, strong windows are weekday 8–10pm (home-project browsing) and weekend mornings. Push smart & facade lighting before Ramadan/Eid and the cooler-season fit-out cycle.
- Mirror every "spec / price / project" enquiry into WhatsApp — that's where Levin quotes and closes.
Downloads & resources
Direct downloads — no hunting.
Everything in one place: the Levin starter kit, plus the closest public Claude Code marketing tooling (creator Zubair Trabzada, 1.7k★) to bootstrap your levin-marketing folder.
Levin marketing starter kit (.zip)
Brand-voice memory.md, all 8 prompts pre-flavoured for Levin, brand one-pager, Blotato config template + weekly cadence.
Levin Marketing Coach (voice)
Ask out loud how to do any step. The AI coach explains the whole no-agency setup, hands-free, 24/7.
./voice-bot/ 🌐 Website💡levin.ae
The live brand — LED lighting for homes, retail, hospitality and fit-out across the UAE. Where every post should send traffic.
levin.ae ★ Repo🧑💻AI Marketing Suite (GitHub)
15 Claude Code marketing skills — social audits, SEO, email sequences, ad campaigns, content calendars.
github.com/zubair-trabzada/ai-marketing-claude ⬇ .zip📦Marketing suite ZIP
One-click download of the whole repo. Unzip into your levin-marketing folder.
Blotato MCP docs (Claude Code)
Official docs for the exact MCP wiring used in Step 5. Bookmark this.
help.blotato.com/api/claude-code 🆓 Free tool📍Google Business Profile
Levin's #1 free local asset. Verify the listing, post project photos weekly, reply to every review.
business.google.com 📌 Channel📌Underrated for lighting: designers and homeowners save lighting ideas here for months. Pin every project.
pinterest.comlevin-marketing. Keep four Claude Code skills active: social-audit, seo-content, email-sequence, market-launch. Re-skin each SKILL.md with the Levin brand lock (lighting-expert voice, energy + Kelvin clarity, English + Arabic, Levin cyan). Add a Levin before-after skill that pulls from your project photo folder weekly.Reference video
Watch the full tutorial.
The single reference video that explains the whole AI workflow end-to-end — same eight steps, demonstrated start to finish. Watch it once before Step 1, then keep this playbook open while you build. Every prompt above is already Levin-flavoured — paste them in as-is.
Claude Code + Blotato — full social media automation walkthrough
logo.png, your project photos, brand_voice.md and your Blotato API key into the project folder, and you'll have your first AI-scheduled Levin campaign live within an hour — and you'll never write an agency a retainer cheque for it.