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Le Pearl Fashion Le Pearl · AI WorkforceTeaching Demo
How AI runs a real fashion retailer

Le Pearl, run by an AI workforce.

Le Pearl Fashion is a real family-owned fashion retailer in the Gulf — 27 stores across the UAE, Oman & Saudi Arabia, since 2008. This is a live teaching demo of the 13 AI agents that can run it: shooting the catalogue, running the shop, app, social & WhatsApp, hiring staff, building the website by prompts, and talking to customers. Made to show students exactly how AI works.

13
AI Agents
27
Stores
395+
Products
50k+
Families
Le Pearl Fashion — a GCC family in Le Pearl looks
Le Pearl
Gulf Crystal Int'l LLC
🇴🇲 Oman · 11🇸🇦 KSA · 12🇦🇪 UAE · 4
New here? Start with the basics
🛍️

What is Le Pearl?

Le Pearl Fashion is a real fashion retailer in the Gulf — a family business that runs 27 shops across the UAE, Oman and Saudi Arabia. It sells clothes for the whole family (infants, kids, men, ladies), plus footwear and accessories, and has dressed 50,000+ families since 2008.

🤖

How is AI used in this fashion store?

Running shops, a website, an app and social media usually needs a big team. Le Pearl instead uses 13 AI agents — software workers that each do one job: photograph clothes on AI models, write the product pages, run the store & app, reply on WhatsApp, post to social, screen job applicants, and even build the website from plain-English prompts. So a small team can run a big retailer. This page shows each agent working — live.

Lesson 01 · The big idea
How an AI agent learns

You don’t program it. You show it once.

Before the agents go to work, here’s the core idea every student should get: a modern AI agent learns a job by watching you do it once — then repeats it forever, on its own. No code, no prompts every time. This is the Stackbirds engine behind the whole demo.

1

Watch

You do the task once on your screen — the agent records every click, field and decision.

2

Learn

It self-trains on your exact process, tone, rules and edge cases — no prompt engineering from you.

3

Run

It repeats the job 24/7, accurately, and hands anything unusual back to a human. That’s an AI agent.

⚙️ Stackbirds training model — built from the stackbirds.xyz playbook. It learns your business’s catch-words & triggers — the phrases and signals that tell each agent when to repeat the work, automatically. (Press play on the clip to hear the full walkthrough with voice.)
Powered by Claude · Anthropic

How Claude automates your work.

Every agent in this demo runs on Claude — Anthropic’s AI. It reads, decides and acts across your real tools: your store, your ERP, your inbox & calendar, WhatsApp, and the browser itself — the same way a person would, only tireless and instant.

This is the real Claude screen
ClaudeSonnet 4.6 ▾
📄 invoice-bentati-0488.pdf
Read this supplier invoice and enter it in our ERP — but ask me before you save.
I’ve read it: Bentati Textiles, PO-2026-0488 — 120 abayas at AED 168 (total AED 20,160).
▸ browser · opening erp.le-pearl.internal ✓
▸ filling Vendor, PO, Item, Qty, Cost ✓
Everything matches the purchase order. Shall I save it?
✋ Ask before acting ▾
📄
Reads anything
Invoices, CVs, photos, spreadsheets & emails — Claude understands them like a person.
🧠
Reasons & decides
Weighs the options and picks — scoring a store, ranking a CV, choosing a supplier.
🔧
Acts in your tools
Types in your ERP, sends WhatsApp, builds the site — via MCP connectors & the browser.
🛡️
Safe by design
“Ask before acting” — a human approves the important steps. Anthropic’s safety-first AI.
Meet the 13 Claude agents →
Lesson 02 · The team
The AI workforce

13 agents. Five jobs to be done.

Every part of running Le Pearl maps to an agent with a name and one clear job. Tap See how it works for the plain-English steps, then Watch Claude do it — the exact prompt and Claude working in a live screen: filling the ERP, building a QuickBooks P&L from Excel, drafting Gmail replies, and more.

Scout · the real tool
Real CV extraction · paste or drop CVs

Try Scout yourself — real CVs in, ranked shortlist out.

This is the actual extraction tool behind the Scout agent above. Paste a candidate’s CV text, or drop PDF / DOCX / TXT files (or use the 22 samples) and watch it parse, score and rank every candidate against the job — everything runs privately in your browser.

Lesson 02b · Claude in the browser
Claude browser · fills the ERP

Claude uses the browser like a person.

This is Claude in Chrome — the same side-panel you know. Hand it a supplier invoice and watch it open the ERP, move the cursor and fill every field itself. “Ask before acting” keeps a human in control.

📊
🔒 erp.le-pearl.internal/purchase/new
✵ Claude
Le Pearl ERP · New Purchase Entry
Save entry
✓ Saved to ERP · matched to PO-2026-0488
×
Sonnet 4.6 ▾
✋ Ask before acting ▾
Lesson 02c · Email & calendar assistant
Claude browser · inbox + calendar

It reads your email & calendar, and replies.

Watch Claude check the inbox, look at the calendar for a free slot, and write the replies — every step shown slowly, with a human able to approve before anything sends.

M
🔒 mail.google.com · aziz@le-pearl.com
✵ Claude
Inbox 3 new
Replied
Mall Leasing · Nakheel
Can we meet this week about the new store?
Replied
Bentati Textiles
Invoice PO-2026-0488 attached
Replied
Noor A. · customer
Is the Aubergine Abaya in size M?
Calendar · this week
Mon
Tue
Wed
Thu 3pm
Fri
Claude drafted reply ✎
Dear Nakheel team, thank you — Thursday at 3 PM works well. I’ll come to your office to discuss the new store. Shall I confirm? Best, Aziz · Le Pearl.
✓ Replied to 3 · meeting added · Thu 3 PM
×
Sonnet 4.6 ▾
✋ Ask before acting ▾
Lesson 03 · See it work — Studio
AI Fashion Photography

One flat photo → a model wearing it.

Drag the slider on each card: left is the plain flat-lay the supplier sends; right is the AI-generated on-model shot — same garment, brand-matched model, studio light. No photoshoot, no model casting.

Aubergine Embroidered Abaya
elegant model · modest styling · soft daylight
On-model abaya
Flat-lay abaya
Flat photoAI on-model
Daisy Tiered Girls Dress
girl model · bright studio · natural pose
On-model dress
Flat-lay dress
Flat photoAI on-model
Sage Linen Camp Shirt
male model · smart-casual · relaxed stance
On-model shirt
Flat-lay shirt
Flat photoAI on-model
1Read the flat photo
2Choose a brand model
3Render garment on model
4Clean to studio standard
Lesson 03 · See it work — The app
Watch the app in motion

Upload one photo → a published drop.

The same studio engine, running live in the app: upload a single fashion flat-lay and watch the on-model lookbook, the price-tagged listing and the published post across store, Instagram, WhatsApp & Telegram come to life.

Reel · Live
The upload · live

Upload one photo. Get a lookbook.

A modest-fashion editorial reel — flat-lay to model shoot to published campaign — the same flow you just dragged in the studio above, in motion.

The prompt → the generated clip
claude-code · nano-banana MCP
aziz@le-pearl ~ $ claude, make a 9:16 reel — aubergine abaya, golden-hour, slow pan, soft oud audio
↳ Nano Banana MCP (Gemini) · generating frames… ✓
↳ matching audio · 12s · 1080×1920 · H.264 ✓
↳ rendering reel.mp4 … ✓
✓ reel.mp4 ready — playing on the phone above ▲
How the reel is made · Claude Code + MCP

One prompt → a finished reel with audio.

The video layer that feeds every social post — generated in Claude Code via the Nano Banana MCP server (Gemini), then published with Blotato.

1

Install the Nano Banana MCP server & add your Gemini API key (one-time).

2

In Claude Code, describe the clip: subject, mood, aspect 9:16, and the audio.

3

Claude returns an image + matching audio — a ready-to-post short clip.

4

Drop it into Blotato and publish or schedule across every channel.

Tools in use
Claude Code agent Nano Banana MCP Gemini image+audio Blotato publish FFmpeg render WhatsApp API
Lesson 04 · Sell — the store
Ecommerce storefront + admin

A store that runs and reports itself.

The product images above flow straight into a Shopify-style storefront — and the AI keeps the admin dashboard live: sales, orders, conversion, stock. Real Le Pearl products, real brands.

🔒 le-pearl.com / shop
New season · Oman · KSA · UAE

The Family Edit.

Infants to ladies, footwear & accessories — shot, priced & published by AI.

Shop the drop →
AllLadiesMensGirlsInfantsFootwearAccessories
Aubergine Embroidered AbayaBestseller
Bentati · Ladies
Aubergine Embroidered Abaya
AED 449 599★ 4.9 (214)
Daisy Tiered Girls DressLow stock
Coccodrillo · Girls
Daisy Tiered Girls Dress
AED 129 169★ 4.8 (167)
Sage Linen Camp Shirt
Charlie Choe · Mens
Sage Linen Camp Shirt
AED 179★ 4.7 (98)
Little Buds Infant SetBestseller
Dirkje · Infants
Little Buds Infant Set
AED 89 119★ 4.9 (142)
Pearl Cream Top-Handle Bag
Le Pearl · Accessories
Pearl Cream Top-Handle Bag
AED 299★ 4.6 (73)
Nude Strappy Flat SandalsLow stock
Le Pearl · Footwear
Nude Strappy Flat Sandals
AED 159 199★ 4.5 (61)
Admin · live today (simulated)
Today’s sales
AED 18,420
▲ +12.4%
Orders
143
▲ +8 vs yest.
Conversion
3.8%
▲ +0.4 pts
Avg. order value
AED 287
▼ -2.1%
Lesson 04 · Sell — the app
The shopping app

The same store, in your pocket.

An AI-curated feed, rich product pages, and a built-in stylist — every screen filled by the same agents that run the website.

9:415G ●●● 🔋
01 · Feed
Le Pearl
🛒
app hero
Curated for you
The Family Edit
AED 449
AED 129
AED 299
AED 89
AI-curated feed
Re-ranked per shopper from browsing & past orders.
9:415G ●●● 🔋
02 · Product
← Back
product
Aubergine Embroidered Abaya
Bentati · Ladies · AI lookbook
AED 449
XSSMLXL
Add to bag
Rich product pages
Every angle is an AI render of one source photo.
9:415G ●●● 🔋
03 · Stylist
Layla
● Your AI stylist
Hi! Shopping for Eid? Tell me the occasion and I’ll pull a look.
An abaya for a family dinner, size S.
Lovely — here’s a piece in your size:
rec
Aubergine AbayaLadies · Size S · In stock
AED 449
Perfect. Add it.
Added ✓ Shall I send a WhatsApp confirmation?
Built-in AI stylist
The same brain as the voice concierge below.
The prompt · build the app with Claude Code

You can build your own app — no coding required. Just prompt it.

claude-code — lepearl-app
aziz@le-pearl ~ $ claude, build the Le Pearl shopping app for ecommerce — no code, just build it.
↳ screens: Feed · Product (size picker) · AI Stylist chat · Cart & checkout
↳ wire to the store & payments API · push notifications · loyalty points
scaffolding React Native · components · tests … ✓
building TestFlight + Play Console builds … ✓
✓ Le Pearl app shipped to the App Store & Play Store — 0 lines hand-coded

The app was built the same way as the website — described in plain English to Claude Code. No code knowledge needed.

Lesson 05 · Reach — social
One-click social blast

One product → every channel, tuned.

The Marketing agent takes one product and writes the right post for each platform — different tone, format and hashtags. Press the button and watch it publish to all six at once.

The reference · how it’s really done

The full 19-step social automation walkthrough.

This is the real playbook the Marketing agent follows — Claude Code + Blotato, screen by screen: generate posts, lock brand voice, make the visual, then post & schedule everywhere. It plays through below.

Lesson 05 · Reach — WhatsApp
WhatsApp marketing

Every drop, broadcast in one tap.

In the Gulf, WhatsApp is the shopfront. The agents turn each collection into a WhatsApp campaign — a short Le Pearl marketing video, a branded template and a “Shop now” button.

The live WhatsApp playbook

“Email is where customers archive you. WhatsApp is where they reply.

The full WhatsApp CRM & AI assistant — the chat that greets, answers, books and sends the pay-link. It plays automatically below.

Lesson 06 · Build
Built by prompts · vibe coding

How le-pearl.com was built by talking.

The whole site — this page included — was built by describing it in plain English to an AI (Claude Code), not by hand-coding. Watch the prompt become a live page.

claude-code — le-pearl.com
🔒 le-pearl.com
le-pearl.com preview
● building le-pearl.com…
1Describe the page in English
2Generate HTML, CSS & SEO
3Preview on phone & desktop
4Deploy live in minutes
SEO · AEO · GEO — the same skill, by prompt

Found by Google, and by AI.

The website & app aren’t just built — they’re made findable. One prompt adds classic SEO, answer-engine (AEO) and generative-engine (GEO) optimisation. Here is the prompt and the real code Claude writes.

claude-code — seo/aeo/geo
aziz@le-pearl ~ $ make le-pearl.com rank — add SEO, AEO (answer engines) and GEO (local + generative).
↳ writing meta title/description · Open Graph · Twitter cards ✓
↳ JSON-LD: Organization · Store · Product · FAQ schema ✓
↳ AEO: Q&A blocks + concise answers for AI search ✓
↳ GEO: per-city pages (Muscat · Riyadh · Dubai) + geo tags ✓
✓ submitted sitemap · indexable by Google, Perplexity, ChatGPT & Gemini
index.html — generated
<title>Le Pearl Fashion — Abayas & Family Wear · Oman, KSA, UAE</title>
<meta name="description" content="Shop Le Pearl — 27 GCC stores…">
<script type="application/ld+json">
{ "@type":"Store", "name":"Le Pearl Fashion",
  "areaServed":["OM","SA","AE"],
  "makesOffer":{"@type":"Product","name":"Aubergine Abaya"} }
</script>
<!-- AEO --> <section itemscope> Q: Do you deliver in Oman? A: Yes…
✓ Lighthouse SEO 100 · rich-results valid
The screen · Build with Claude Code

No code knowledge needed — just prompts.

The exact “build a pro website with Claude Code” screen — the real setup & prompts behind le-pearl.com.

Lesson 07 · Hire — the full agent
The recruiting agent · job-post to hire

One agent runs the whole hire.

Screening is just one step. The full recruiting agent writes the job description, posts it to Indeed & LinkedIn, screens & ranks the candidates, sends the top picks their project details, and emails the owner a daily report — the demo below steps through every screen automatically.

Lesson 08 · Talk
The talking concierge

Meet Layla — she talks, styles & books.

A live, auto-playing demo with real lip-sync and voice. Layla greets a customer, styles a look, takes the order and confirms on WhatsApp — then loops. Tap anywhere to enable her voice.

9:41
5G●●●🔋
Le Pearl
Talk to Layla · EN / عربي
Layla
Tap play to start
🎤
Ready
Under the hood

Enterprise infrastructure, multi-AI core.

A multi-layer stack: a backend with queues & webhooks, an AI engine layer combining several models, a media pipeline, and direct integrations with WhatsApp, Meta and the store.

⚙️

Backend

Core platform
  • REST API architecture
  • Relational store
  • Queues & cache
  • Webhooks & events
  • Multi-tenant core
🤖

AI Engines

Intelligence
  • GPT · text + vision
  • Gemini · multimodal
  • Computer vision
  • Generative image AI
  • Brand-locked gen
☁️

Media & CDN

Delivery
  • Cloud media manager
  • Global CDN
  • AI image processing
  • Video processing
  • Auto-compress · WebP
🚀

Channels

Integrations
  • WhatsApp Business API
  • Meta Graph · IG / FB
  • Telegram Bot API
  • Ecommerce APIs
  • Roadmap: Noon · Shopify
Recap · what you learned
Lessons learnt

What you just learned.

In a few minutes you watched an entire fashion retailer run by AI. Here’s the recap.

1Agents learn by watching once

Show the task once; the agent repeats it 24/7. No coding.

2Claude reads, reasons & acts

It reads invoices, CVs & emails, decides, and acts in your real tools.

313 agents = one workforce

Plan, hire, buy, sell & build — each agent owns one job.

4Data entry runs itself

ERP forms filled, a QuickBooks P&L built, Gmail replied — automatically.

5One photo → a campaign

A flat-lay becomes a model shoot, a listing & posts on every channel.

6Websites & apps by prompts

le-pearl.com and the app were built by talking — no code knowledge.

7Hiring in seconds

CVs parsed, scored & shortlisted; the whole hire run by one agent.

8A human stays in control

“Ask before acting” — AI proposes, a person approves the important steps.

The big lesson: you don’t need to code — just describe what you want, and AI does the work.
Questions? Want to know more — or see it live for your business? Message Aziz on WhatsApp →
Students, founders & retailers

That’s how an AI workforce runs a business.

From one photo to a published drop, from a CV stack to a shortlist, from a sentence to a live website — all built for Le Pearl Fashion. Want one for your label, or a workshop for your class?

Layla
● Your AI guide
Assalamu alaikum, dear friends — welcome! Press play and I’ll walk you through the whole demo, step by step.

These thumbnails show every workflow you’re about to see. It then plays by itself, hands-free.

Play the full guided demo~5 min · voice walkthrough, video plays in full
🎥How AI LearnsRecord once, run forever
🤖The 13 AgentsPlan · Hire · Buy · Sell · Build
📷AI StudioFlat → on-model
🛒StorefrontShop + admin
📱Shopping AppApp screens
📢Social BlastOne → 6 channels
💬WhatsAppTemplate + reel
💻Built by PromptsHow le-pearl.com was made
🖥️Claude Browser · ERPFills the form itself
📧Email & CalendarReads, checks, replies
🧑CV ExtractionPaste / drop CVs
💼Recruiting AgentJD → post → hire
🧘Talk to LaylaVoice concierge
AI Le Pearl · Full demoWelcome
1 / 10
Layla
guiding