Investor Dashboard
Key financial KPIs at a glance — % against revenues in QuickBooks-statement style.
Revenue Mix · % of Top Line
Cost Structure · % of Operating Cost
Use of Funds · % of $3.5M Raise
Problem & Solution
Capturing the sustainable-protein shift in a $3.23B Canadian market by 2030
The Problem
Canadian pet food ingredient supply is constrained by scarcity of premium meats, specialty grains, and certified-organic raw materials. Rising raw-material costs hinder formulation innovation. Pet ownership is growing (81.9% urbanization, rising disposable income) but the supply chain has not modernized to deliver novel proteins, traceable sourcing, or personalized nutrition at scale.
Our Solution
A vertically integrated ingredient platform combining (1) novel sustainable proteins (insect protein from black-soldier-fly and silkworm, egg-derived protein, plant-based options), (2) traceable conventional protein sourcing (beef, chicken, fish), and (3) certified-organic SKUs. Distribution covers offline retail, online direct, marketplaces, and subscription services.
Market Opportunity
$2.11B → $3.23B addressable today
5.9% CAGR · volume 379kt → 469.79kt (2.7% volume CAGR) by 2030
Wholesale ingredient supply to pet-food manufacturers (60%), direct-to-brand premium SKU programs (25%), and subscription/repeat-order programs for small-batch artisan brands (15%). Dog-food ingredients are the largest segment; cat-food premium tier is the fastest-growing.
Financial Statements · % vs Revenue
QuickBooks-style readout — every line shown as percentage of its parent total.
Revenue Mix
| Revenue Stream | % of Revenue | Share |
|---|---|---|
| Conventional Proteins | 55.0% | 55% |
| Vegan / Plant-Based | 18.0% | 18% |
| Novel Proteins (Insect / Egg) | 12.0% | 12% |
| Certified-Organic SKUs | 10.0% | 10% |
| Personalized Nutrition | 5.0% | 5% |
| Total Revenue | 100.0% | 100% |
Cost Structure
| Cost Line | % of Cost | Share |
|---|---|---|
| Raw Material / Protein Sourcing | 60.0% | 60% |
| Processing & Co-Packing | 12.0% | 12% |
| Logistics & Cold Chain | 10.0% | 10% |
| Sales & Account Mgmt | 8.0% | 8% |
| R&D / Formulation | 5.0% | 5% |
| G&A & Compliance | 5.0% | 5% |
| Total Operating Cost | 100.0% | 100% |
Use of Funds — $3.5M Raise
| Allocation | % of Raise | Share |
|---|---|---|
| Novel-Protein Supply Lock-Up | 35.0% | 35% |
| Processing & Co-Pack Capacity | 25.0% | 25% |
| Sales Team & Brand Accounts | 20.0% | 20% |
| R&D / Formulation | 10.0% | 10% |
| Working Capital | 10.0% | 10% |
| Total Use of Funds | 100.0% | 100% |
Traction & Proof Points
- Active supply relationships with novel-protein producers (BSFL, silkworm) and conventional protein partners
- Distribution coverage across 4 channels — offline retail, online direct, marketplaces, subscription
- Multi-pet-segment SKU coverage with dog as primary revenue driver
Moat & Exit Strategy
Defensible Moat
Locked-in novel-protein supply contracts at a moment when ingredient scarcity is the industry's defining constraint. Multi-channel distribution combined with certified-organic capability creates a single counterparty for premium pet-food brands. US-tariff mitigation via domestic sourcing alternatives is a competitive shield as protectionism rises.
Exit Path
Strategic sale to a global ingredients leader (ADM, Cargill, Symrise, BASF) or pet-food incumbent seeking novel-protein and traceability capabilities, within 5–7 years.
Key Risks
- US-tariff exposure on imported ingredients (high severity per Porter's analysis)
- Premium ingredient scarcity driving raw-material cost inflation
- Regulatory complexity around novel-protein approvals (insect-based feed)