Investor Dashboard
Key financial KPIs at a glance — % against revenues in QuickBooks-statement style.
Revenue Mix · % of Top Line
Cost Structure · % of Operating Cost
Use of Funds · % of $99K Raise
Problem & Solution
Operating cash-flow asset with founder transition support included
The Problem
Owner-operated cash-yielding assets routinely trade off-market at sub-market multiples because retail-scale buyers cannot underwrite operating risk and institutional buyers cannot deploy small tickets. This creates a structural mispricing for opportunistic acquirers with operating capability.
Our Solution
An asset deal for 100% of a fully-operating, cash-flowing business unit including all rights, operating platform, marketing assets, and brand IP. The seller's marketing and operations leads remain in place post-transfer, materially de-risking transition. The acquirer steps into a turnkey operating asset with ~6 hours/week of owner involvement.
Market Opportunity
$557B underlying market addressable today
7.3% CAGR through 2030 · long-term premium-positioning segment is the highest-growth slice
DTC revenue at ~74% gross margin per unit, supported by performance marketing (Meta + Google), email marketing to a 52.9K-subscriber list, and stock-held inventory enabling 24–48-hour fulfillment via 3PL. ~1.3% conversion rate; AOV ~$111.
Financial Statements · % vs Revenue
QuickBooks-style readout — every line shown as percentage of its parent total.
Revenue Mix
| Revenue Stream | % of Revenue | Share |
|---|---|---|
| Flagship Product Line | 65.0% | 65% |
| Product Kits & Bundles | 20.0% | 20% |
| Accessories & Consumables | 10.0% | 10% |
| B2B / Wholesale | 5.0% | 5% |
| Total Revenue | 100.0% | 100% |
Cost Structure
| Cost Line | % of Cost | Share |
|---|---|---|
| Cost of Goods | 28.0% | 28% |
| Paid Advertising | 25.0% | 25% |
| 3PL & Shipping | 12.0% | 12% |
| Operations & CS | 10.0% | 10% |
| Platform / SaaS | 8.0% | 8% |
| Owner Comp & G&A | 17.0% | 17% |
| Total Operating Cost | 100.0% | 100% |
Use of Funds — $99K Raise
| Allocation | % of Raise | Share |
|---|---|---|
| Acquisition Price | 75.0% | 75% |
| Working Capital | 15.0% | 15% |
| Post-Close Marketing | 7.0% | 7% |
| Legal & Escrow | 3.0% | 3% |
| Total Use of Funds | 100.0% | 100% |
Traction & Proof Points
- ~$431K TTM sales · ~$78K TTM net profit (~18% net margin)
- ~$2.79M lifetime revenue across 5 operating years · 19.8K+ customers
- 4.5/5 review score on independent platform · ~1.5 hrs/week owner involvement
Moat & Exit Strategy
Defensible Moat
Five years of demand validation, a 52.9K-subscriber email list, established supplier relationships with 50/50 payment terms, and a fully transferable operating playbook. Operations and marketing leads remain post-transfer — buyer inherits institutional knowledge, not just assets.
Exit Path
3–5 year hold with annual cash distributions, then resale to a strategic acquirer or larger e-commerce roll-up at a 3–4x EBITDA multiple, or held indefinitely for cash yield.
Key Risks
- Non-recurring purchase nature — requires catalog expansion for repeat revenue
- Industry-specific demand dependency on the personal-care premium segment
- Single-product-category concentration (>60% of revenue)