Investor Dashboard
Key financial KPIs at a glance — % against revenues in QuickBooks-statement style.
Revenue Mix · % of Top Line
Cost Structure · % of Operating Cost
Use of Funds · % of $99K Raise
Problem & Solution
Operating cash-flow asset with founder transition support included
The Problem
Owner-operated cash-yielding assets routinely trade off-market at sub-market multiples because retail-scale buyers cannot underwrite operating risk and institutional buyers cannot deploy small tickets. This creates a structural mispricing for opportunistic acquirers with operating capability.
Our Solution
An asset deal for 100% of a fully-operating, cash-flowing business unit including all rights, operating platform, marketing assets, and brand IP. The seller's marketing and operations leads remain in place post-transfer, materially de-risking transition. The acquirer steps into a turnkey operating asset with ~6 hours/week of owner involvement.
Market Opportunity
$557B underlying market addressable today
7.3% CAGR through 2030 · long-term premium-positioning segment is the highest-growth slice
DTC revenue at ~74% gross margin per unit, supported by performance marketing (Meta + Google), email marketing to a 52.9K-subscriber list, and stock-held inventory enabling 24–48-hour fulfillment via 3PL. ~1.3% conversion rate; AOV ~$111.
Financial Statements · % vs Revenue
QuickBooks-style readout — every line shown as percentage of its parent total.
Revenue Mix
| Revenue Stream | % of Revenue | Share |
|---|---|---|
| Flagship Product Line | 65.0% | 65% |
| Product Kits & Bundles | 20.0% | 20% |
| Accessories & Consumables | 10.0% | 10% |
| B2B / Wholesale | 5.0% | 5% |
| Total Revenue | 100.0% | 100% |
Cost Structure
| Cost Line | % of Cost | Share |
|---|---|---|
| Cost of Goods | 28.0% | 28% |
| Paid Advertising | 25.0% | 25% |
| 3PL & Shipping | 12.0% | 12% |
| Operations & CS | 10.0% | 10% |
| Platform / SaaS | 8.0% | 8% |
| Owner Comp & G&A | 17.0% | 17% |
| Total Operating Cost | 100.0% | 100% |
Use of Funds — $99K Raise
| Allocation | % of Raise | Share |
|---|---|---|
| Acquisition Price | 75.0% | 75% |
| Working Capital | 15.0% | 15% |
| Post-Close Marketing | 7.0% | 7% |
| Legal & Escrow | 3.0% | 3% |
| Total Use of Funds | 100.0% | 100% |
Valuation, Capital Structure & Forward View
An investment is a bet on the forward plan, so a trailing snapshot isn't enough. These are derived from this report's own ask and projections — not external estimates.
Capital Structure & Funding
This is an asset acquisition, not a capital raise — the buyer inherits the existing balance sheet and cash flows. Credit risk sits in any assumed liabilities and post-close working capital, not in new leverage.
How to read these
Rule of 40 sums forward revenue growth and EBITDA margin — ≥40 is healthy; below it flags growth bought at the cost of profit. Capital efficiency is Year-5 revenue per dollar raised. Entry multiple divides the disclosed cap / pre-money / asking price by Year-3 revenue, shown only where disclosed (n/d = not derivable). Verify against primary diligence.
Traction & Proof Points
- ~$431K TTM sales · ~$78K TTM net profit (~18% net margin)
- ~$2.79M lifetime revenue across 5 operating years · 19.8K+ customers
- 4.5/5 review score on independent platform · ~1.5 hrs/week owner involvement
Moat & Exit Strategy
Defensible Moat
Five years of demand validation, a 52.9K-subscriber email list, established supplier relationships with 50/50 payment terms, and a fully transferable operating playbook. Operations and marketing leads remain post-transfer — buyer inherits institutional knowledge, not just assets.
Exit Path
3–5 year hold with annual cash distributions, then resale to a strategic acquirer or larger e-commerce roll-up at a 3–4x EBITDA multiple, or held indefinitely for cash yield.
Key Risks
- Non-recurring purchase nature — requires catalog expansion for repeat revenue
- Industry-specific demand dependency on the personal-care premium segment
- Single-product-category concentration (>60% of revenue)
When the Thesis Breaks
Read this before trusting the forward numbers. The case rests on operating leverage — revenue growth converting into a holding-or-expanding EBITDA margin. The fastest way it breaks: a period where revenue grows but EBITDA falls (margin compression).
If any of the Key Risks above materialise, the forward projections in this report should be treated as suspended until the model is re-underwritten. The single most material trigger to watch: Non-recurring purchase nature — requires catalog expansion for repeat revenue.