Investor Dashboard
Key financial KPIs at a glance — % against revenues in QuickBooks-statement style.
Revenue Mix · % of Top Line
Cost Structure · % of Operating Cost
Use of Funds · % of $12M Raise
Problem & Solution
200M+ MENA youth · undermonetized in Arabic-native content
The Problem
200M+ Arab youth consume video natively in Arabic but creators earn 5–15% of what US/EU peers make on global platforms because algorithms, ad rates, and creator funds are anglo-centric. The result is talent flight to English content, leaving Arabic culture under-represented at scale.
Our Solution
An Arabic-first short-form video and creator-economy platform with culturally-tuned moderation, dialect-aware recommendations, native commerce/tipping in AED/SAR/EGP, and a creator fund that pays 3–5x global platform rates for top Arabic creators.
Market Opportunity
$45B MENA Digital Media addressable today
MENA digital ad spend grows from $9.2B (2025) to $22B (2030) · 19% CAGR
Ad revenue share (60% to creator, 40% platform), in-app virtual gifting (30% platform take), branded content marketplace (20% take), creator commerce (5% transaction fee on shop sales).
Financial Statements · % vs Revenue
QuickBooks-style readout — every line shown as percentage of its parent total.
Revenue Mix
| Revenue Stream | % of Revenue | Share |
|---|---|---|
| Advertising (Programmatic + Direct) | 50.0% | 50% |
| Virtual Gifting / Tipping | 22.0% | 22% |
| Branded Content Marketplace | 18.0% | 18% |
| Creator Commerce Fees | 10.0% | 10% |
| Total Revenue | 100.0% | 100% |
Cost Structure
| Cost Line | % of Cost | Share |
|---|---|---|
| Creator Payouts | 35.0% | 35% |
| Content Delivery / CDN | 20.0% | 20% |
| Engineering & ML | 18.0% | 18% |
| Moderation & Trust/Safety | 12.0% | 12% |
| Marketing & Creator Acquisition | 10.0% | 10% |
| G&A | 5.0% | 5% |
| Total Operating Cost | 100.0% | 100% |
Use of Funds — $12M Raise
| Allocation | % of Raise | Share |
|---|---|---|
| Creator Fund / Monetization | 35.0% | 35% |
| Engineering & ML (Dialect AI) | 25.0% | 25% |
| Geographic Expansion (Egypt · Morocco) | 18.0% | 18% |
| Marketing & Brand | 15.0% | 15% |
| Trust & Safety | 7.0% | 7% |
| Total Use of Funds | 100.0% | 100% |
Traction & Proof Points
- 8.4M MAU · 38% MoM growth · 47 min/day average session
- 12K creators in monetization tier · top creator earning $14K/mo
- $2.1M ARR run-rate from ads + gifting — branded content marketplace launching Q2
Moat & Exit Strategy
Defensible Moat
Dialect-aware recommendation engine trained on Arabic content for 30+ months — quality gap competitors using English-centric ML can't close quickly. Creator-fund economics 3–5x competitors create supply-side lock-in. Native AED/SAR/EGP payment rails remove friction global platforms ignore.
Exit Path
Strategic acquisition by a regional telco / super-app, global platform acquiring localized capability, or IPO on a regional exchange within 5–7 years.
Key Risks
- Platform-incumbent (TikTok/Instagram) launching Arabic creator fund could compress monetization
- Regional content regulation evolving across 22 jurisdictions
- Creator concentration — top 1% drives ~40% of total engagement