Investor Dashboard
Key financial KPIs at a glance — % against revenues in QuickBooks-statement style.
Revenue Mix · % of Top Line
Cost Structure · % of Operating Cost
Use of Funds · % of $15M Raise
Problem & Solution
30-second quote-to-bind · embedded inside the tools SMEs already use
The Problem
32M SMEs in UK + EU are underinsured because broker-led distribution requires 45+ minute consultations and 3–7 day quote turnarounds. Modern SMEs run on vertical SaaS (Shopify, Toast, Procore) but those platforms can't sell insurance. The result: $48B in unrealized SME insurance premium across UK + EU.
Our Solution
An embedded insurance API that vertical SaaS platforms drop into their UI in 2 weeks. SMEs get a personalized quote (general liability, cyber, employer's liability) in 30 seconds based on platform-resident data — no questionnaire. Bind, pay, and policy issuance in-flow.
Market Opportunity
$48B SME Insurance Gap addressable today
Embedded insurance TAM $722B (2030) · SME slice growing 32% CAGR
Commission share with SaaS partners (15–22% of premium) + MGA underwriting margin on direct policies (~8% net). Multi-carrier paper to optimize loss ratios. Recurring annual policies; 86% renewal rate.
Financial Statements · % vs Revenue
QuickBooks-style readout — every line shown as percentage of its parent total.
Revenue Mix
| Revenue Stream | % of Revenue | Share |
|---|---|---|
| Commission Share (Partner-Driven) | 60.0% | 60% |
| MGA Underwriting Margin | 22.0% | 22% |
| Renewal Revenue | 12.0% | 12% |
| Cross-Sell (Add-On Products) | 6.0% | 6% |
| Total Revenue | 100.0% | 100% |
Cost Structure
| Cost Line | % of Cost | Share |
|---|---|---|
| Underwriting / Actuarial | 28.0% | 28% |
| Engineering & API | 25.0% | 25% |
| Partner Integrations & BD | 20.0% | 20% |
| Claims Operations | 12.0% | 12% |
| Compliance / Regulatory | 10.0% | 10% |
| G&A | 5.0% | 5% |
| Total Operating Cost | 100.0% | 100% |
Use of Funds — $15M Raise
| Allocation | % of Raise | Share |
|---|---|---|
| Partner Acquisition (12 new verticals) | 35.0% | 35% |
| Engineering & API | 25.0% | 25% |
| US Market Entry & Licensing | 20.0% | 20% |
| Underwriting Talent | 12.0% | 12% |
| Compliance & Capital | 8.0% | 8% |
| Total Use of Funds | 100.0% | 100% |
Traction & Proof Points
- £42M premium written · 8 vertical SaaS distribution partners live
- Quote-to-bind median 41 seconds · attach rate inside partner platforms 18%
- Loss ratio 51% vs industry SME benchmark 67% — superior risk selection from platform data
Moat & Exit Strategy
Defensible Moat
Platform-data-driven underwriting (loss ratio 16pp better than market) compounds with every policy bound. SaaS partner integrations are 6–9 month sales cycles competitors must repeat. Multi-carrier panel + MGA license create flexibility on both pricing and underwriting authority.
Exit Path
Strategic acquisition by a global insurance carrier (AXA, Allianz, Zurich), insurance broker conglomerate (Marsh, Aon), or fintech roll-up at 4–7x revenue / 12–18x EBITDA within 5–7 years.
Key Risks
- Carrier paper renegotiation could compress MGA margin
- Catastrophic loss event in a concentrated vertical (e.g., cyber)
- Regulatory shifts in embedded-insurance distribution across EU jurisdictions