Investor Dashboard
Key financial KPIs at a glance — % against revenues in QuickBooks-statement style.
Revenue Mix · % of Top Line
Cost Structure · % of Operating Cost
Use of Funds · % of $109K Raise
Problem & Solution
Asset-light, dropship-fulfilled, fashion-grade infrastructure product brand
The Problem
Mid-market construction and infrastructure goods brands rarely survive their first 18 months because they lack a proven supplier network, a working marketing engine, and verified product-market fit. Acquirers face a wide deal-size gap between sub-scale operators and PE-owned platforms.
Our Solution
A turnkey acquisition of an 18-month-old infrastructure-goods brand with $366K TTM sales, $70K TTM net profit, and a 2x revenue acceleration H1-2024 vs H2-2023. The brand operates on a zero-inventory dropship model with a single reliable Asia-based supplier, weekly payment terms, and operations + marketing leadership willing to remain post-sale.
Market Opportunity
Global e-commerce infra-goods segment addressable today
~14.7% CAGR (2024–2028) · Europe >20% of global revenue
DTC e-commerce at ~64% gross margin per unit (AOV ~$91, COGS ~$10, shipping ~$23). 100% paid-traffic acquisition (Meta-led), supported by a 10.6K+ Instagram following and ~2.1% conversion rate. ~10.8% returning-customer rate; near-zero product-return rate.
Financial Statements · % vs Revenue
QuickBooks-style readout — every line shown as percentage of its parent total.
Revenue Mix
| Revenue Stream | % of Revenue | Share |
|---|---|---|
| Core Flagship SKUs | 60.0% | 60% |
| Companion / Accessory SKUs | 22.0% | 22% |
| New Product Drops | 12.0% | 12% |
| B2B / Wholesale | 6.0% | 6% |
| Total Revenue | 100.0% | 100% |
Cost Structure
| Cost Line | % of Cost | Share |
|---|---|---|
| Cost of Goods | 11.0% | 11% |
| Shipping & Fulfillment | 25.0% | 25% |
| Paid Marketing (Meta) | 35.0% | 35% |
| Operations & CS | 10.0% | 10% |
| Platform / SaaS | 9.0% | 9% |
| Owner & Team Comp | 10.0% | 10% |
| Total Operating Cost | 100.0% | 100% |
Use of Funds — $109K Raise
| Allocation | % of Raise | Share |
|---|---|---|
| Acquisition Price | 80.0% | 80% |
| Working Capital | 10.0% | 10% |
| Marketing Acceleration | 7.0% | 7% |
| Legal & Escrow | 3.0% | 3% |
| Total Use of Funds | 100.0% | 100% |
Valuation, Capital Structure & Forward View
An investment is a bet on the forward plan, so a trailing snapshot isn't enough. These are derived from this report's own ask and projections — not external estimates.
Capital Structure & Funding
This is an asset acquisition, not a capital raise — the buyer inherits the existing balance sheet and cash flows. Credit risk sits in any assumed liabilities and post-close working capital, not in new leverage.
How to read these
Rule of 40 sums forward revenue growth and EBITDA margin — ≥40 is healthy; below it flags growth bought at the cost of profit. Capital efficiency is Year-5 revenue per dollar raised. Entry multiple divides the disclosed cap / pre-money / asking price by Year-3 revenue, shown only where disclosed (n/d = not derivable). Verify against primary diligence.
Traction & Proof Points
- $366K TTM revenue · $70K TTM net profit (~19% net margin)
- H1-2024 revenue 2x H2-2023 — well above industry CAGR of ~15%
- 15% AOV increase YoY · 4.4/5 review score on verified review platform
Moat & Exit Strategy
Defensible Moat
An 18-month proven supplier relationship with weekly payment terms (~zero working-capital lock), a curated Instagram audience of 10.6K+, and dedicated operations + marketing managers who remain post-sale. New owners inherit a working system, not a project.
Exit Path
3–4 year operating hold with reinvestment into product catalog expansion and US market entry, then resale to an e-commerce roll-up or strategic infrastructure-goods brand at a 3–4x net-profit multiple.
Key Risks
- Single-supplier concentration in Asia (mitigated by weekly-pay relationship + dual-source plan)
- High dependency on Meta paid-ads channel (single-channel risk)
- Timezone management across distributed operations and marketing team
When the Thesis Breaks
Read this before trusting the forward numbers. The case rests on operating leverage — revenue growth converting into a holding-or-expanding EBITDA margin. The fastest way it breaks: a period where revenue grows but EBITDA falls (margin compression).
If any of the Key Risks above materialise, the forward projections in this report should be treated as suspended until the model is re-underwritten. The single most material trigger to watch: Single-supplier concentration in Asia (mitigated by weekly-pay relationship + dual-source plan).