Investor Dashboard
Key financial KPIs at a glance — % against revenues in QuickBooks-statement style.
Revenue Mix · % of Top Line
Cost Structure · % of Operating Cost
Use of Funds · % of $109K Raise
Problem & Solution
Asset-light, dropship-fulfilled, fashion-grade infrastructure product brand
The Problem
Mid-market construction and infrastructure goods brands rarely survive their first 18 months because they lack a proven supplier network, a working marketing engine, and verified product-market fit. Acquirers face a wide deal-size gap between sub-scale operators and PE-owned platforms.
Our Solution
A turnkey acquisition of an 18-month-old infrastructure-goods brand with $366K TTM sales, $70K TTM net profit, and a 2x revenue acceleration H1-2024 vs H2-2023. The brand operates on a zero-inventory dropship model with a single reliable Asia-based supplier, weekly payment terms, and operations + marketing leadership willing to remain post-sale.
Market Opportunity
Global e-commerce infra-goods segment addressable today
~14.7% CAGR (2024–2028) · Europe >20% of global revenue
DTC e-commerce at ~64% gross margin per unit (AOV ~$91, COGS ~$10, shipping ~$23). 100% paid-traffic acquisition (Meta-led), supported by a 10.6K+ Instagram following and ~2.1% conversion rate. ~10.8% returning-customer rate; near-zero product-return rate.
Financial Statements · % vs Revenue
QuickBooks-style readout — every line shown as percentage of its parent total.
Revenue Mix
| Revenue Stream | % of Revenue | Share |
|---|---|---|
| Core Flagship SKUs | 60.0% | 60% |
| Companion / Accessory SKUs | 22.0% | 22% |
| New Product Drops | 12.0% | 12% |
| B2B / Wholesale | 6.0% | 6% |
| Total Revenue | 100.0% | 100% |
Cost Structure
| Cost Line | % of Cost | Share |
|---|---|---|
| Cost of Goods | 11.0% | 11% |
| Shipping & Fulfillment | 25.0% | 25% |
| Paid Marketing (Meta) | 35.0% | 35% |
| Operations & CS | 10.0% | 10% |
| Platform / SaaS | 9.0% | 9% |
| Owner & Team Comp | 10.0% | 10% |
| Total Operating Cost | 100.0% | 100% |
Use of Funds — $109K Raise
| Allocation | % of Raise | Share |
|---|---|---|
| Acquisition Price | 80.0% | 80% |
| Working Capital | 10.0% | 10% |
| Marketing Acceleration | 7.0% | 7% |
| Legal & Escrow | 3.0% | 3% |
| Total Use of Funds | 100.0% | 100% |
Traction & Proof Points
- $366K TTM revenue · $70K TTM net profit (~19% net margin)
- H1-2024 revenue 2x H2-2023 — well above industry CAGR of ~15%
- 15% AOV increase YoY · 4.4/5 review score on verified review platform
Moat & Exit Strategy
Defensible Moat
An 18-month proven supplier relationship with weekly payment terms (~zero working-capital lock), a curated Instagram audience of 10.6K+, and dedicated operations + marketing managers who remain post-sale. New owners inherit a working system, not a project.
Exit Path
3–4 year operating hold with reinvestment into product catalog expansion and US market entry, then resale to an e-commerce roll-up or strategic infrastructure-goods brand at a 3–4x net-profit multiple.
Key Risks
- Single-supplier concentration in Asia (mitigated by weekly-pay relationship + dual-source plan)
- High dependency on Meta paid-ads channel (single-channel risk)
- Timezone management across distributed operations and marketing team